Nothing gets my entrepreneurial adrenaline pumping like a new partnership. And if that partnership is with a company that is driven by a common goal of helping emerging brands , I can’t help but be thrilled that I’ve found kindred CPG spirits.
That’s why I’m so excited about today’s announcement from CircleUp and RangeMe. We are coming together to provide product suppliers with a faster path to market as well as the resources to scale their business. It’s a huge step for innovators and small businesses, and brings with it an anticipation that we can reshape how inventive and needed new products get from the minds of pioneers to the hands of consumers.
A supplier searching for success with new products will experience an entire scope of emotions, from excitement to fear, euphoria to dejection, anxiety, fellowship, to feeling like he or she is on a one-man or one-woman odyssey with a hazy-at-best end in sight. But, with this new partnership, we’re making the journey less lonely, more collaborative and giving companies a greater chance of success. The expertise that both companies bring to the CPG industry can help these new suppliers get to their end goal faster, and on a smoother course.
CircleUp has helped raise funds to fuel growth of more than 100 companies to help get them and their products get up and running, and with this new partnership, RangeMe can help those same companies with the next step of getting their products to market and discovered by retail buyers. Together, we are focusing our efforts and unearthing new products, growing the ideas of entrepreneurs—and essentially realizing their dreams.