A recent article in Supermarket News stated that grocery stores were a hot spot for holiday shopping during the Thanksgiving/Black Friday/Cyber Monday/Give Us All Your Monies weekend. Their poll showed that 30% of respondents said grocery stores were a destination for them during that time period, and frankly, I’m not surprised.
Grocery stores? Are the best place to buy holiday gifts.
I’m guessing that gift-buying was more often than not not the intent of those polled. I’m guessing that the grocery store was on their list of destinations because they were doing their regular shopping on a weekend that just happened to coincide with one where people traditionally did a lot of shopping in general for the holidays. Or maybe they were making a specific stop at the grocery store to pick up a fruit or a vegetable to offset the turkey and stuffing overload from their recent celebration.
But if people are not using the grocery store as their main source of gift buying, they’re missing out. You know why? Because so many people are tired of stuff.
It’s entirely possible that I’m projecting—having just finished a house renovation, and now having to sort through and unpack all of our items that we had to pack up and store way back at the beginning of the renovation, my husband and I are awash in stuff. And I’ve lost track of the number of times we’ve looked at this stuff and then at each other, completely flummoxed as to why we have this stuff to begin with. And we certainly don’t want any more stuff to add into the mix of the stuff we already have.
The exception we have, though, is stuff that can be consumed. Our favorite gifts are ones that we can eat, or drink, or slather on our bodies. Fun lotions and potions that we wouldn’t otherwise buy for ourselves. Funky spice blends that can kick a weeknight dinner into something special. A lovely bottle of gin that makes for a great cocktail on a Friday night. These are the things we love to get, because they automatically make us think about the giver as we are eating and drinking, and it’s a special treat, maybe something we can’t find at our own grocery stores. And even better, it’s something that doesn’t stick around too long in our house, making friends with the other piles of stuff or getting lost in the melee of stuff that sits in the basement for eternity. (Everyone has that in their basement, right?)
And these things can all be bought at the grocery store.
I’m not alone here. I know there are others out there like me who want to cut down on the amount of stuff they have. If there weren’t others like me, the minimalist movement wouldn’t be such a big headline these days, and the KonMari Method wouldn’t be mentioned on every talk show on every channel.
So this holiday season, forget buying the bits and bobs that take up space in closets. I’m heading to my local grocery store and perhaps a few specialty food shops for some consumables that will make people’s hearts and tummies merry and bright.