Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Engage Shoppers with Omnichannel Personalization
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.
How Local Products Attract Happy, Loyal Shoppers
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.