Two hundred and thirty-three emerging brands have advanced to the next stage of evaluation in 7-Eleven’s annual Brands with Heart program, an increase of 50 compared to last year, which reflects the continued innovation within the convenience retail space. Those selected are invited to send samples to the convenience store chain for review by its Emerging Brands team.
Following the sample review, 7-Eleven will decide on which brands will progress to virtual meetings with its buyers, during which it will choose which brands will be invited to make their final pitches in-person at and event in the 7-Eleven Support Center in Irving, Texas.
Now in its sixth year, the Brands With Heart program provides emerging brands with the opportunity to enter a new retail channel and a chance to place their products on the shelves of 7-Eleven, Speedway and Stripes stores across the U.S. Submissions for the latest cycle closed on October 13.
According to Louisa McCarty, Manager of 7-Ventures | 7-Eleven Emerging Brands, the program offers a vital path for selected brands into a new retail channel. They gain access to millions of convenience shoppers, alongside mentorship, educational opportunities, and direct access to 7-Eleven category managers. “Last year, we had nine brands move into regional tests after BWH,” she said. “We even have a few who are on their way to expand nationally!”
For more details on the Brands With Heart Program, check out the RangeMe Q&A with Louisa McCarty.