Tag: retail marketing

The choice of a new generation: Part 2

In part 1 we talked about how retailers are catering to generational shopping habits. Read more to learn how retailers are strategizing for shopping experiences of the future.

/ May 14, 2019

The choice of a new generation*: Part 1

Millennials have surpassed Baby Boomers as the largest generation, but what does that mean for the future of shopping? Read on to learn how retailers are catering to the vastly different shopping mentalities of these generations.

/ May 2, 2019

Innovative or just wacky? You decide.

Consumers are wanting new and innovative products, but when does it cross the line from innovative to plain wacky? Read more to find out.

/ April 25, 2019

Three reasons to harness the power of storytelling

Telling your story is what will set you apart on the shelves. Learn what 3 things consumers look for in a powerful story.

/ April 9, 2019

Let’s Talk Design

Designing with your customer in mind is key to building your brand presence. Read more to learn what it takes to have a great product and package design.

/ April 2, 2019

Top 3 Retail Themes from Shoptalk 2019

Shoptalk 2019 brought together over 8,000 retail professionals. Read more to find out the top themes that emerged from this years conference.

/ March 26, 2019

Suppliers Speak: Responding to a World of 24/7 Access

Retailers and suppliers are responding to a new world of 24/7 access. Read on to find out how industry leaders are keeping pace with consumers

/ March 19, 2019

Purpose-Led Brands Poised to Profit

Consumers are increasingly becoming more socially conscious and leaning towards brands that align with their personal values and principles. Find out how industry leaders are responding.

/ March 5, 2019

6 Retail Trends That Stood Out at NRF 2019

The National Retail Federation hosts the world’s largest retail conference and expo, gathering retail experts to discuss industry trends — Read more for the this year’s top six.

/ February 5, 2019

2019 Retail Trends Focus on Delighting Consumers

Retailers are honing in on consumer satisfaction. Read more about the 2019 CPG trends that will affect companies (and consumers) big and small.

/ January 15, 2019