Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...