Tag: innovation
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.
Dollar Daze: Catering to Value Shoppers
Value store retailers are focused on sourcing new products with the best possible margin that meet consumer needs at the lowest price possible.
How Local Products Attract Happy, Loyal Shoppers
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.
Hand in Hand: Innovation & Inspiration
Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.