Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.
Fa La La La Lipstick
As the holiday season ramps up, beauty is in a prime position to make the most of being merry and bright, for consumers and suppliers alike.
Baby, Mine (Part 2 of 2)
I’m fascinated by the sheer number of products available for babies these days and I’m even more intrigued by some of the trends I see emerging among baby CPG these days.
Putting the Social in Media
Social media is a relatively even playing field. It’s changed the way companies do business, how they develop products, how they promote products, how they engage and communicate with their customers.
Baby, Mine (Part 1 of 2)
The baby care market is expected to hit $66.8 billion in sales by 2017—that’s next year! And likely, organic and natural products will account for a significant chunk of that sales pie.
Category Reviews—To Know Them is to Use Them
For retailers, conducting category reviews is an essential part of doing successful business.
Man’s Best Inspiring Friend
If you’re noodling on your next product launch or extension and can’t seem to land on something that really strikes your fancy, look to our four-legged friends for inspiration.
Pet Products: A Furever Growing Category
Take a look at the pet aisle in your local grocery or big box store, or heck, if you can be sure that you won’t come home with another cat, dog, or iguana, take a stroll through the nearest pet-focused...
Trading Up: Making the Most of Your Trade Show Experience
There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.
Becoming Certifiable
It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
The Trouble with Labels–Are Certifications Right For Me?
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.