Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
With more than 2,100 exhibitors spread across three sections of Chicago’s monstrous McCormick Place for the 2016 International Home + Housewares Show, it could be very easy to get lost amid the seemingly never-ending aisles of stylish décor and industrious...
What’s an innovator to do if your product is already out there, and the price is…wrong?
Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.
Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.
Just like you want to know everything about your product, you absolutely must know everything about your consumer.