Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.
The Trouble with Labels–Are Certifications Right For Me?
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Cutting it in the Kitchen—and in CPG (Part 2)
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Cutting it in the Kitchen—and in CPG (Part I)
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
Local Trade Shows 2016: International Home + Housewares Show
With more than 2,100 exhibitors spread across three sections of Chicago’s monstrous McCormick Place for the 2016 International Home + Housewares Show, it could be very easy to get lost amid the seemingly never-ending aisles of stylish décor and industrious...
If the Price Isn’t Right
What’s an innovator to do if your product is already out there, and the price is…wrong?
The Price is (Hopefully) Right
Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.
Hand in Hand: Innovation & Inspiration
Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.
New Year, New Understandings – Know Thy Consumer
Just like you want to know everything about your product, you absolutely must know everything about your consumer.