Joe has been creating content for the retail and CPG industry for the past 30 years. He is currently the VP of Content & Global Media at ECRM & RangeMe, where he has been for the past 10 years. Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.
5 Tips for Successful Buyer Follow Ups From Skin Centrick’s Chithra Kannan
Building successful retail partnerships requires a strategic balance of persistent communication, value-driven updates, and the patience to navigate a long-term journey.
From Pitch to Purchase Order: How to Ace Your Next Retail Buyer Meeting
Wildflower Insight’s Tia Ellis outlines strategies on preparation, execution, and high-value follow-up that turn a "no" into a resounding "yes!"
4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer
A brand's success depends on its ability to navigate the complex relationship between the distributor, retailer and shoppers.
What do Retail Buyers REALLY Want? Here are 3 Pillars of Success for Emerging CPG Brands
Fresh Scents’ Andrew Allen shares exclusive insights from a recent ECRM roundtable on the keys to building lasting retail partnerships
Driving Demand with Demos: How Snack Brand Pirucream Does It
Strategic planning and an enthusiastic pitch-person can turn a taste on the floor into a tally at the register with a great product demo
How RangeMe is Using AI to Supercharge Product Discovery for Retail Buyers
By aggregating disparate data points into concise, actionable summaries, RangeMe is helping buyers find the best products in record time
How Beauty & Wellness Destination Bubbles & Mane Finds Products that Match its Vibe
Owner Michelle DeMartino taps RangeMe to find women-owned, clean beauty and wellness products from local brands
Does Your CPG Brand Need a Refresh? Here’s How to Find Out
Pearl Resourcing’s Dave Korinek shares how to ensure your brand message is aligned with what retail buyers and consumers want
6 Ways to Make Your CPG Brand Unforgettable
Molly Bz Cookies Founder Molly Blakeley always creates a memorable experience for buyers and customers. Here’s how she does it.
How Casey’s ‘Test & Learn’ Approach Builds Innovative Product Assortments
The convenience store chain’s latest Innovation Summit continues to successfully evolve its approach to product discovery