Month: April 2016
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Cutting it in the Kitchen—and in CPG (Part 2)
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Cutting it in the Kitchen—and in CPG (Part I)
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
Forward, Together
For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.