Tag: branding

Does Your CPG Brand Need a Refresh? Here’s How to Find Out

Pearl Resourcing’s Dave Korinek shares how to ensure your brand message is aligned with what retail buyers and consumers want

/ January 21, 2026
A woman with long, curly hair, wearing a light blouse and carrying a crossbody bag, standing in front of a shelf in a store filled with blurred products. The image has a gradient overlay with red and blue tones, creating a stylized effect.

Branding that Breaks Through the Clutter and Tells Your Unique Story

Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product

/ September 5, 2023
How to create a brand voice that will connect with consumers

Creating a Brand Voice That Will Connect With Consumers

Learn how your brand voice can let you connect with consumers so that they take you everywhere with them, time and time again.

/ May 12, 2022

5 Instagram Business Best Practices for CPG Brands

Whether you are new to Instagram, or an experienced user, these 5 best practices will help your brand get a handle on the world's leading social channel.

/ May 17, 2019