Tag: beauty industry trends

Digital Beauty Knowledge

In a Digital World, Today’s Beauty Consumers Are Shopping Smarter

Learn how consumers are much more knowledgeable about ingredients in beauty products than ever before and why this is critical for CPG sales.

/ September 30, 2021
how covid-19 has affected beauty purchases

How the ‘Mask Factor’ Is Changing the Face of Beauty

Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.

/ August 24, 2020