PTPA Media certifies innovative products that families can trust. By connecting manufacturers with consumers, PTPA Media helps companies establish instant confidence with the consumer and helps families identify products that have been tested and recommended by their peers.
Why is establishing consumer trust so important?
When it comes to key purchase-making decisions, trust in a brand is second in importance only to price and affordability, meaning you could have a top-notch brand and product but may still struggle to convert prospects to paying customers if you don’t have their trust.
There is an immense need for brand trust. Seventy percent of surveyed consumers said trusting a brand is more important now than in the past. But why is it that? Today’s consumers are savvier and have become almost immune to marketing messaging. And with multiple options available to them, they want to ensure their money is spent effectively, so they seek other avenues to collect more trustworthy information before they buy.
Creating confidence with your consumers is critical to your long-term success. Here are five factors to remember in building and maintaining trust.
Trust is gained
Customers have become more diligent about doing their own product research, seeking out reviews, or being influenced by word-of-mouth before purchasing a product.
Trust can come from social proof
Using a trusted symbol like the Parent Tested Parent Approved (PTPA) Seal of Approval has built-in assurance through social proof. What is social proof, you may ask? Put simply, social proof is a psychological effect that persuades us to imitate what others around us are doing.
Trust should be maintained
Once you’ve made your first sale to a new consumer, it’s critical to keep the trust that helped make that decision. This means delivering on what your product or service claims to offer.
Trust can be lost
Trust can be squandered in several ways: customers may be let down by your product or service, have a bad experience either in-store or online, or experience a poor interaction with your customer service (or lack thereof).
Trust is transparency
Listening to your customers plays a large part in developing trust. What are their wants, ideas, concerns, or opinions?
What are the benefits of a PTPA certification?
Brands, both big and small, face significant challenges in today’s marketplace. With so many companies and businesses launching similar products and ideas each year, it is hard for consumers to know what to buy, and it is challenging for brands to break through the clutter to better sell to promising retailers.
That is where the PTPA Seal of Approval program comes in. The PTPA Seal of Approval helps drive sales and increase awareness when leveraged across traditional and digital media channels. That’s because the Seal of Approval means instant trust: imagine having a product that is known automatically and immediately recognized by millions of potential customers without you ever having to lift a finger!
The power of the PTPA Seal of Approval is its influence on purchasing decisions. It is an endorsement that tells families that your product is worthy of their purchase. The PTPA Seal of Approval is the most influential certification in the eyes of the consumers because brands will:
- Differentiate their product(s) and stand out from the competition
- Strengthen customer relationships, brand loyalty, and brand affinity
- Create a connection between their consumers and a brand community of 200,000 parents
- Receive unbiased, authentic feedback based on real-life experiences
A certification from PTPA makes a sizable impact on how consumers and retailers view and receive your product.
Trust is not something you can buy. A brand’s consumers are its most important asset, and gaining consumer trust takes time and effort. One of the best ways to build your consumer’s trust is through a third-party endorsement like Parent Tested Parent Approved.
How does PTPA Media certify innovative products?
Our system works through a three-stage process designed to find the best products based on effectiveness and quality. Here’s how it works.
Step One: Testing Process
Your product is sent to a targeted group of people chosen from our extensive database of consumers. These product testers evaluate the product, complete a market research survey and provide you with a product testimonial. This data is shared with you after the testing.
Step Two: Winner Campaign
Once a product has received the coveted PTPA Seal of Approval, a campaign is launched for consumer awareness. The campaign can include video marketing, social media influencing, access to our community of more than 200,000 families and other strategies designed to work best for the demographics of the product.
Step Three: Utilize, and Promote Your Seal
The Parent Tested Parent Approved Seal of Approval is a trusted symbol, recognized nationwide as a powerful trust-building device. Products that earn this symbol can leverage it across all traditional and digital marketing initiatives to truly stand out from their competition.
Now more than ever, trust is at the heart of every consumer and brand relationship today. By becoming certified with the PTPA Seal of Approval, brands can become instantly recognizable and a symbol of trust.
So, are you ready to put your product to the test? Learn how here.
Visit Parent Tested Parent Approved RangeMe Services here.