Founder & Funder Alignment: What Brand-Owners Need to Know About Raising Capital

Most CPG brands are not ideally suited for traditional venture capital financing. However, many founders approach potential investors with structures and terms that would necessitate an exit to monetize the investment. Not surprisingly, most of these brands are turned down, and those that do get funding find themselves accelerating forward in a way they did not intend.

For a capital raise to be successful, It is critical that the founder and funder are aligned. During this interactive webcast, Elliot Begoun, Founder of TIG Brands and expert on CPG capitalization, explored how such an alignment can be accomplished.

What you’ll learn:

  • The anatomy of a venture fund
  • Understanding the various types, sources, and structures of risk capital
  • Identifying the right type of capital for your brand.

About Elliot Begoun:

Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG Brands, a platform for natural product entrepreneurs providing community, advisory support, education, and access. TIG works with its entrepreneurs to build nimble, capital-efficient, resilient brands that become tardigrades, not unicorns. Catch him at FoodBytes, the Hirshberg Entrepreneurship Institute, the Natural Products Business School, and find his articles in publications such as the Huffington Post, SmartBrief, and New Hope.