The global pandemic accelerated the push for online shopping and paved the way for need-based shoppers, otherwise known as the “conscious consumer.” Wellness priorities are driving both conscious consumers and retailers to be more intentional with the CPG products they purchase. The conscious consumer is seeking out products that are better for themselves, the planet, the communities around them, or some combination of all three.
NielsenIQ Product Attribute Specialist, Hannah Polk takes a deep look into the health and wellness trends taking over the CPG and retail industry.
What you’ll learn:
- Consumer expectations for products that fit their individual needs
- The top attributes that grasp the attention of shoppers across Food & Beverage, Health, Beauty & Personal Care, Pet, and Household
- How retailers highlight product attributes online
NielsenIQ, a global information services company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.
NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com