Demystifying What Brand Licensing Really Means for Your Business

Brand licensing is more than just adding popular cartoon characters on products of all shapes and sizes, it can be an essential tool in your marketing toolbox. During this webinar, Beanstalk, a global brand licensing agency, shares opportunities licensing can unlock for your brand.

What you’ll learn:

  • Defining brand licensing for brands and retailers
  • Benefits and challenges of licensing
  • Success stories to note
  • How to get started with brand licensing

About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, cultural intelligence, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit Beanstalk is a member of the Omnicom Specialty Marketing Group.