TOOPS®

TOOPS  4.2oz

TOOPS 7.8oz

TOOPS® is a delicious hybrid between a ready to eat cereal and a cookie that tastes great with milk or without milk as a snack. Made out of wheat, oat, and rice, TOOPS is filled with great tasting Chocolate or Dulce de Leche (Caramel). With 5 vitamins and 3 minerals and great taste, it is easy to become addictive to TOOPS®.  “The Best is Inside!”

Only Filled CEREAL-SNACK!
Only one you can eat at any time!
Only NUTRITIVE SNACK!
Variety of FLAVORS!
QUALITY CEREAL!

Positioning:    TO: Youth between 12 and 17

IS: the ready to eat expanded cereal that is in style and offers the most fun.

WHY: Is the only “filled” that can be eaten all day either as a cereal with milk, a dessert topping, or a snack!

First introduced in 1992 and currently sold in Venezuela, Colombia, Panama, Costa Rica and in the US since since 2010.