{"id":9707,"date":"2022-01-25T08:00:00","date_gmt":"2022-01-25T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9707"},"modified":"2022-02-17T11:48:51","modified_gmt":"2022-02-17T19:48:51","slug":"defining-the-difference-between-vegan-and-plant-based","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/defining-the-difference-between-vegan-and-plant-based\/","title":{"rendered":"Defining The Difference Between Vegan and Plant-Based"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Vegan vs Plant-Based.&nbsp; What\u2019s the difference?<\/strong><\/h2>\n\n\n\n<p class=\"has-drop-cap\">Over recent years, the vegan movement has thrived and the number of vegan products available has become increasingly popular as consumers choose more ethical buying practices.<\/p>\n\n\n\n<p>However, another term has also seen a rise in popularity \u2013 \u2018plant-based.\u2019 So, what do these terms actually mean and how do they differ?<\/p>\n\n\n\n<p>In 1994, the Vegan Society was founded and those founders also coined the term \u2018vegan\u2019.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Vegan-Trademark-TM-Green-1.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"\" class=\"wp-image-9733\" width=\"240\" height=\"240\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Vegan-Trademark-TM-Green-1.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Vegan-Trademark-TM-Green-1.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Vegan-Trademark-TM-Green-1.png?w=50 50w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.vegansociety.com\/go-vegan\/definition-veganism\" target=\"_blank\" rel=\"noreferrer noopener\">Veganism is defined as<\/a> \u201c<em>a philosophy and way of living which seeks to exclude\u2014as far as is possible and practicable\u2014all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals<\/em>.&#8221;<\/p>\n\n\n\n<p>The term \u2018plant-based\u2019, which is usually only associated with dietary purposes, has seen conflicting definitions from <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5466934\/\" target=\"_blank\" rel=\"noreferrer noopener\">published research<\/a> to <a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/plant-based\" target=\"_blank\" rel=\"noreferrer noopener\">The Cambridge Dictionary<\/a> but can be traced back to <a href=\"https:\/\/www.nytimes.com\/2019\/12\/28\/style\/plant-based-diet.html\" target=\"_blank\" rel=\"noreferrer noopener\">Thomas Colin Campbell<\/a> in 1980.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The Plant Based Foods Association defines plant-based as <em>\u201ca finished product consisting of ingredients derived from plants that include vegetables, fruits, whole grains, nuts, seeds and\/or legumes (peas, beans, pulses, etc.). Additionally, fungi and algae, although not technically plants, will also be counted towards the percentage of plant-based ingredients.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So, what is the main difference here? The \u2018vegan\u2019 means the exclusion of all animal products, including in the manufacturing and development of a product. Whereas the term \u2018plant-based\u2019 focuses on just the ingredients present in the final product.<\/p>\n\n\n\n<p>And since there\u2019s no <em>legal<\/em> definition of either of these words, which term do consumers prefer?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to the Future Normal\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/sPvgHCzTPlg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Survey says&#8230;.<\/h2>\n\n\n\n<p>In 2020, The Vegan Society commissioned research in the U.K. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9707_1('footnote_plugin_reference_9707_1_1');\" onkeypress=\"footnote_moveToReference_9707_1('footnote_plugin_reference_9707_1_1');\" ><sup id=\"footnote_plugin_tooltip_9707_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9707_1_1\" class=\"footnote_tooltip\"> <em>Attest consumer survey for The Vegan Society \u2013 (\u2018Food labeling\u2019) of 1,000 GB adults \u2013 conducted 2-3 September 2020<\/em> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9707_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_9707_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> with our partner Attest to find out.<\/p>\n\n\n\n<p>The results found that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>64.1% of the public believe that the term \u2018plant-based\u2019 means the product contains absolutely no animal products (i.e. vegan)<\/li><li>26.9% of the public believe that the term \u2018plant-based\u2019 means the product may contain small amounts of milk and\/or eggs<\/li><li>52.8% of the public prefer the term \u2018vegan\u2019, and 47.2% prefer the term \u2018plant-based\u2019 on product labels.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Perhaps unsurprising, vegans felt most strongly about the term \u2013 with 71.2% of those questioned favouring \u2018vegan\u2019<\/li><\/ul>\n\n\n\n<p>Since the term \u2018plant-based\u2019 can mean that animal products could be used somewhere in the manufacturing and development of the product, even if not present in the final product itself, it could be misleading to consumers. So how do we avoid confusing shoppers and provide product claims that can easily satisfy all terminology preferences AND ensure consumer confidence?<\/p>\n\n\n\n<p>Simple, with <a href=\"https:\/\/www.vegansociety.com\/news\/news\/vegan-trademark-most-recognised-and-trusted-vegan-label\" target=\"_blank\" rel=\"noreferrer noopener\">79% of consumers wanting more 3<sup>rd<\/sup> party verification<\/a> of product claims, the Vegan Trademark, regulated by the Vegan Society, is here to help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Vegan Trademark<\/h2>\n\n\n\n<p>The Vegan Trademark is the first labeling scheme of its kind and has been helping consumers easily identify vegan products for over 30 years. As the most recognised vegan certification scheme globally <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9707_1('footnote_plugin_reference_9707_1_2');\" onkeypress=\"footnote_moveToReference_9707_1('footnote_plugin_reference_9707_1_2');\" ><sup id=\"footnote_plugin_tooltip_9707_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9707_1_2\" class=\"footnote_tooltip\"> Attest consumer survey for The Vegan Society &#8211; (\u2018Consumer Purchasing Habits\u2019) of 1000 UK adults and 1000 USA adults \u2013 conducted between 22 February and 3 March 2021 (online) <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9707_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_9707_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>, we help to bolster brands&#8217; vegan claims and provide consumers with the confidence that they have met the highest of vegan standards over self-proclaimed products.<\/p>\n\n\n\n<p>Look out for the Vegan Trademark on over 58,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more!<\/p>\n\n\n\n<p>Our expert and experienced vegan team handle all certifications in house, against our robust yet achievable standards:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The manufacture and\/or development of the product, and its ingredients, must not involve or have involved the use of any animal product, by-product or derivative.<\/li><li>The products submitted for registration do not and have not involved testing of any sort on animals* (including for efficacy, toxicity, safety, cosmetic purposes etc.) conducted at the initiative of the company or on its behalf, or by parties over whom they have effective control.<\/li><li>That the company strives diligently to minimize cross-contamination from animal* substances used in other (non vegan) products as far as is reasonably practicable and possible.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2022-01-24-at-4.09.26-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"Plant Based Diet\" class=\"wp-image-9727\" width=\"-434\" height=\"-434\"\/><\/figure><\/div>\n\n\n\n<p>Our Vegan Trademark Holders have access to exclusive monthly live webinars to help make the most of their registration, a support network of partners that we have specifically chosen to help our Trademark Holders grow and where possible, support from our small but dedicated marketing team.<\/p>\n\n\n\n<p>Start your vegan verification journey today and get in touch to speak to a member of our team through RangeMe Services <a href=\"https:\/\/app.rangeme.com\/suppliers\/current\/services\/certifications\/service-providers\/the-vegan-society\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><em>*The Vegan Society understands the word \u2018animal\u2019 to refer to the entire Animal Kingdom, that is all vertebrates and all multi-cellular invertebrates.<\/em><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_9707_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_9707_1();\">[<a id=\"footnote_reference_container_collapse_button_9707_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_9707_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9707_1('footnote_plugin_tooltip_9707_1_1');\"><a id=\"footnote_plugin_reference_9707_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> <em>Attest consumer survey for The Vegan Society \u2013 (\u2018Food labeling\u2019) of 1,000 GB adults \u2013 conducted 2-3 September 2020<\/em> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9707_1('footnote_plugin_tooltip_9707_1_2');\"><a id=\"footnote_plugin_reference_9707_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Attest consumer survey for The Vegan Society &#8211; (\u2018Consumer Purchasing Habits\u2019) of 1000 UK adults and 1000 USA adults \u2013 conducted between 22 February and 3 March 2021 (online) <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_9707_1() { jQuery('#footnote_references_container_9707_1').show(); jQuery('#footnote_reference_container_collapse_button_9707_1').text('\u2212'); } function footnote_collapse_reference_container_9707_1() { jQuery('#footnote_references_container_9707_1').hide(); jQuery('#footnote_reference_container_collapse_button_9707_1').text('+'); } function footnote_expand_collapse_reference_container_9707_1() { if (jQuery('#footnote_references_container_9707_1').is(':hidden')) { footnote_expand_reference_container_9707_1(); } else { footnote_collapse_reference_container_9707_1(); } } function footnote_moveToReference_9707_1(p_str_TargetID) { footnote_expand_reference_container_9707_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_9707_1(p_str_TargetID) { footnote_expand_reference_container_9707_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>The terms &#8220;vegan&#8221; and &#8220;plant-based&#8221; have recently seen a rise in popularity. So, what do these terms actually mean and how do they differ?<\/p>\n","protected":false},"author":84,"featured_media":9726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[481],"tags":[38,471,37,259,28,36,2835,2768,2832,2834,30,1819,32,44,400,27,26,2796,2040,2128,2836,2830,2831,2833],"class_list":["post-9707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-consumer-goods","tag-consumer-packaged-goods","tag-cpg","tag-ecrm","tag-entrepreneurship","tag-innovation","tag-no-animal-products","tag-plant-based-2","tag-plant-based-foods-2","tag-plant-based-trends-2","tag-rangeme","tag-rangeme-certifications","tag-retail","tag-retail-trends","tag-service-providers","tag-small-business","tag-supplier","tag-vegan-claim","tag-vegan-food","tag-vegan-food-trends","tag-vegan-products","tag-vegan-society","tag-vegan-trademark","tag-veganism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defining The Difference Between Vegan and Plant-Based - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"The terms &quot;vegan&quot; and &quot;plant-based&quot; have recently seen a rise in popularity. 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