{"id":9642,"date":"2022-01-11T09:00:00","date_gmt":"2022-01-11T17:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9642"},"modified":"2022-01-10T18:26:50","modified_gmt":"2022-01-11T02:26:50","slug":"2022-best-business-practices-for-brands-and-retail-buyers","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/2022-best-business-practices-for-brands-and-retail-buyers\/","title":{"rendered":"2022 Best Business Practices for Brands and Retail Buyers"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Make 2022 your company\u2019s best year yet. To help U.S. and global retailers and consumer packaged goods (CPG) brands focus their efforts and thrive this year, let\u2019s see how the retail industry is changing and which practices can help to drive growth.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How the retail and CPG workforce will look in 2022<\/strong><\/h2>\n\n\n\n<p>Around the world,<strong> <\/strong>back-to-the-office plans remain in flux<strong> <\/strong>due to the rapid rise of the Omicron variant<strong>.<\/strong> Leading American businesses across sectors, including retail, have put their return to the office on indefinite hold.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_1');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_1');\" ><sup id=\"footnote_plugin_tooltip_9642_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_1\" class=\"footnote_tooltip\"> Evans, Pete. Businesses big and small slam the brakes on back-to-the-office plans amid rapid Omicron spread. CBC News. December 17, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup> <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_2');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_2');\" ><sup id=\"footnote_plugin_tooltip_9642_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_2\" class=\"footnote_tooltip\"> Kelly, Jack. Return-To-Office Plans Are Doomed To Fail As Omicron Spreads And The Demand For Remote Work Persists. Forbes. December 17, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In mid-December, the U.K. government advised that people should work from home if they can. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_3');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_3');\" ><sup id=\"footnote_plugin_tooltip_9642_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_3\" class=\"footnote_tooltip\"> Omicron: Should I be working from home now? BBC News. December 14, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>In general, CPG factory workers in most markets have been exempt from stay-at-home orders during the pandemic due to strong demand for grocery and pharmacy essentials. Among CPG giants, Unilever has embraced a remote work model and CEO Alan Jope said his office workers will never return to their desks five days a week. Instead, Unilever uses a \u201chybrid mode\u201d of working between homes and offices.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_4');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_4');\" ><sup id=\"footnote_plugin_tooltip_9642_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_4\" class=\"footnote_tooltip\"> olly, Jasper. Unilever workers will never return to desks full-time, says boss. The Guardian. January 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cWe anticipate never going back to five days a week in the office.<br>That seems very old-fashioned now.\u201d<\/em><\/p><cite><meta charset=\"utf-8\"><p>Alan Jope, CEO, Unilever<span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_5');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_5');\" ><sup id=\"footnote_plugin_tooltip_9642_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_5\" class=\"footnote_tooltip\"> Jolly, Jasper. Unilever workers will never return to desks full-time, says boss. The Guardian. January 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/span><\/p><\/cite><\/blockquote>\n\n\n\n<p>The Great Resignation has led to above-average quit rates in retail and manufacturing. Boston Consulting Group reports retail\u2019s quit rate soared by more than 25% compared to before the pandemic.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_6');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_6');\" ><sup id=\"footnote_plugin_tooltip_9642_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_6\" class=\"footnote_tooltip\"> Danziger, Pam. Help Wanted. The Robin Report. December 20, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In response, retailers like Target and Walmart are offering more generous pay and benefits like paying for employees\u2019 college tuition to attract and retain employees.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_7');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_7');\" ><sup id=\"footnote_plugin_tooltip_9642_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_7\" class=\"footnote_tooltip\">  Lucas, Amelia and Melissa Repko. Labor shortage gives retail and restaurant workers the upper hand\u2014for now. CNBC. August 11, 2021.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> These retailers and others seek to make a retail career path more satisfying by improving the employee experience.<br><br>Flexible contract workers can also boost their agility and help companies scale faster. That\u2019s why nearly 70% of Canadian employers expect to hire more freelance or contract workers in the next two years, and 64% think freelance or gig workers will substantially replace full-time workers within the next five years.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_8');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_8');\" ><sup id=\"footnote_plugin_tooltip_9642_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_8\" class=\"footnote_tooltip\"> Employers to hire more contract workers as economy emerges from pandemic: Poll. July 2, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Retail and CPG teams and their trading partners will be more collaborative and flexible in 2022. Digital tools like Slack, Zoom, Microsoft Teams, and retail-specific platforms help to connect teams, align communications, and serve shoppers better. For instance, Procter &amp; Gamble uses remote, cloud-based communications and collaboration platforms to share consumers&#8217; insights and supply chain data.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_9');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_9');\" ><sup id=\"footnote_plugin_tooltip_9642_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_9\" class=\"footnote_tooltip\"> Tapping Into Technology To Care For Customers &amp; Each Other. PG.com. April 7, 2020. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Will retail trade shows go ahead in 2022<\/strong>?<\/h2>\n\n\n\n<p>As of January 3, NRF 2022: Retail\u2019s Big Show is still scheduled to take place in New York from January 16\u201318. However, the Private Label Manufacturers Association (PLMA) canceled its 2022 Private Label Trade Show, scheduled for late January in Chicago, citing \u201cthe impact of COVID-19 on the safe movement of exhibitors and visitors\u201d attending the event.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_10');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_10');\" ><sup id=\"footnote_plugin_tooltip_9642_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_10\" class=\"footnote_tooltip\"> Browne, Michael. PLMA cancels January trade show. Supermarket News. December 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>When the pandemic forced the postponement of in-person trade shows and events in 2020, the retail industry migrated online. Especially in early 2022, retailers and brands may shift to online events for health and safety, time savings, and cost effective ways to network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Will online product discovery still reign supreme?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RangeMe Overview\" src=\"https:\/\/player.vimeo.com\/video\/542319690?dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><figcaption>RangeMe Overview<\/figcaption><\/figure>\n\n\n\n<p>Absolutely. Digital product discovery will remain a vital marketing lifeline by efficiently connecting retail buyers and consumers with innovative products. Popular destinations for online product discovery include retailers like Amazon, Target, and Walmart and social media platforms like Facebook, Instagram, and TikTok.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_11');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_11');\" ><sup id=\"footnote_plugin_tooltip_9642_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_11\" class=\"footnote_tooltip\"> Gift Discovery, DoorDash, Apple &amp; Peloton, Amazon TV Ads [unlocked]. Stratebly. November 15, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Ebay, Etsy, and Shopify can also help brands of all sizes get their products in front of online shoppers and retail buyers.<br><br>Retail companies\u2019 strong desire for efficient, online B2B product discovery during the pandemic has fuelled RangeMe\u2019s global expansion beyond the U.S. to the U.K., Benelux region, Australia, New Zealand and the greater APAC region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What brand owners need to be doing differently in 2022<\/strong><\/h2>\n\n\n\n<p>Product sellers can stand out among retail buyers and consumers with these business best practices.<\/p>\n\n\n\n<p><strong>Think digital first<\/strong><br>As the pandemic drove more consumers and rivals online, more brands boosted their digital presence and sales efforts. E-marketplaces accounted for 62% of global online retail sales, outpacing any other channel in e-commerce.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_12');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_12');\" ><sup id=\"footnote_plugin_tooltip_9642_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_12\" class=\"footnote_tooltip\"> Juul, Matt. How Brands Are Winning on Amazon in 2021 [Webinar Recap]. Feedvisor. April 2, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Also, 44% of sellers on Amazon reported better-than-expected business performance in 2020 because of the convenience of online shopping during the pandemic.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_13');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_13');\" ><sup id=\"footnote_plugin_tooltip_9642_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_13\" class=\"footnote_tooltip\"> Mercer, Greg. Three Successful Ways Amazon Sellers Pivoted During Covid-19. Forbes. November 23, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><strong><br><br>Pounce on timely trends<\/strong><br>NielsenIQ says necessity will be the strongest consumer driving force of 2022.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_14');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_14');\" ><sup id=\"footnote_plugin_tooltip_9642_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_14\" class=\"footnote_tooltip\"> Shoup, Mary Ellen. NielsenIQ: Consumers bring on \u2018the great grocery edit\u2019 of 2022. Food Navigator. November 23, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> If more people stay home in early 2022, brands can emphasize timely products, like convenient family meal options, home office, and fitness products. Social listening and real-time data insights can help brands capture more sales by promptly matching consumer needs with product solutions.<br><br><strong>Sell locally \u2026 and globally<\/strong><br>Now that more consumers support local businesses (80% said they were likely to \u201cshop small during the 2021 holiday season), more brands are building relationships in their communities. Retail buyers also welcome opportunities to shorten the supply chain and build regional networks with local brands. E-commerce also helps brands boost awareness and loyalty across borders to grow their top line.<br><br><strong>Double down on digital ads<\/strong><br>Investing in <a href=\"https:\/\/www.rangeme.com\/blog\/always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital advertising<\/a> on platforms where their target customers already spend their time can help brands resonate with their desired consumers. As e-commerce booms, global digital ad spend was estimated to exceed $389 billion in 2021.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_15');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_15');\" ><sup id=\"footnote_plugin_tooltip_9642_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_15\" class=\"footnote_tooltip\"> Make Your Brand Stand Out From the Crowd with Smart Digital Marketing Strategies. Entrepreneur. July 29, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Digital ads can be powerful sales tools, as 55% of shoppers said they notice ads on a search results page, and 49% of shoppers aged 27\u201340 say they always or often buy the first product listed on an Amazon search engine results page.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_16');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_16');\" ><sup id=\"footnote_plugin_tooltip_9642_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_16\" class=\"footnote_tooltip\"> 92% of Consumers Are More Likely to Buy Products From Amazon According to Feedvisor\u2019s Consumer Report. Yahoo. November 2, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u00a0<\/p>\n\n\n\n<p><strong>Prepare to pivot<\/strong><br>As the global retail industry reels from <a href=\"https:\/\/www.rangeme.com\/blog\/how-the-supply-chain-disruption-is-sparking-holiday-risk-resilience\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain disruption<\/a>, more brands are considering sourcing from multiple raw material suppliers. Building a roster of multiple suppliers can help brand owners mitigate risks and protect business continuity in the event of new supply chain bottlenecks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What retail buyers need to incorporate into their buying practices<\/strong>\u00a0<\/h2>\n\n\n\n<p>To maximize process efficiency and find innovative, in-demand products, retail buyers can use these business best practices.<br><br><strong>Embrace virtual B2B networking<\/strong><br>During the pandemic, many trade shows, networking events, and product meetings have taken place online. In October, more than 3,700 retail buyers and brands from 68 countries discovered products through virtual meetings at ECRM\u2019s 2021 Global Market: Fall Experience. Buyers engaged in more than 2,200 supplier meetings, covering categories like food, beverage, baby, pet, beauty, and health care.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_17');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_17');\" ><sup id=\"footnote_plugin_tooltip_9642_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_17\" class=\"footnote_tooltip\"> ECRM&#8217;s Global Market: Fall Experience Exceeds Expectations with 3,700+ Participants. Yahoo! Finance. December 1, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p><strong>Deliver diversity to physical and digital shelves<\/strong><br>Younger consumers are now more diverse than ever, as Millennials and Gen Z consumers account for 60% of the total U.S. minority population. Now products need to adapt to diverse consumers\u2019 needs, and retailers like Walmart, Lowe\u2019s, and Best Buy actively seek <a href=\"https:\/\/www.rangeme.com\/blog\/supplier-diversity-fuels-prosperity\/\" target=\"_blank\" rel=\"noreferrer noopener\">supplier diversity<\/a>. On January 10 and 11, Walmart Canada, in collaboration with ECRM and RangeMe, is hosting an online Beauty Supplier Summit as a virtual venue for product sourcing to support inclusive beauty.<br><br><strong>Prioritize sustainability<\/strong><br>As global headlines warn of droughts, wildfires, and floods, more consumers are mindful of the urgent threat of climate change. Among U.S. online shoppers, 50% of Millennials, 38% of Gen Z and 36% of Gen X say sustainability is very important, influencing their CPG decisions, including beauty product selections.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_18');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_18');\" ><sup id=\"footnote_plugin_tooltip_9642_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_18\" class=\"footnote_tooltip\"> Lipsman, Andrew. A sustainability strategy will be a need-to-have for retailers. eMarketer. December 6, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br><strong>Build a supply chain consumers trust<\/strong><br>More people now shop with their values, as <a href=\"https:\/\/www.rangeme.com\/blog\/were-living-in-the-age-of-conscious-consumerism\/\" target=\"_blank\" rel=\"noreferrer noopener\">conscious consumerism<\/a> grows in retail influence. A recent survey found 21% of shoppers are interested in learning about a brand\u2019s founder and ethics, and \u201cgravitating toward the humanity behind a product.\u201d<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_19');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_19');\" ><sup id=\"footnote_plugin_tooltip_9642_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_19\" class=\"footnote_tooltip\"> Sharma, Jeena. The CPG trends to watch in 2022, per Pop Up Grocer. Retail Brew. December 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In response, more retail buyers now ask brands for certifications (like Women-Owned businesses, sustainable practices, and organic products) to efficiently verify the credentials and suitability of potential brand partners.<br><br>In 2022, expect more retail processes\u2014from team communication to product sourcing and selling\u2014to move online to maximize efficiency and agility.<strong> <\/strong>Brands and retailers need to collaborate more closely to remain responsive to consumers\u2019 evolving needs, and to improve their top line, time savings, and the customer experience.<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_20');\" onkeypress=\"footnote_moveToReference_9642_1('footnote_plugin_reference_9642_1_20');\" ><sup id=\"footnote_plugin_tooltip_9642_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_9642_1_20\" class=\"footnote_tooltip\"> Trends Shaping the B2B Retail Industry in 2022. Linchpin SEO. November 21, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_9642_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_9642_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_9642_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_9642_1();\">[<a id=\"footnote_reference_container_collapse_button_9642_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_9642_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_1');\"><a id=\"footnote_plugin_reference_9642_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> Evans, Pete. Businesses big and small slam the brakes on back-to-the-office plans amid rapid Omicron spread. CBC News. December 17, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_2');\"><a id=\"footnote_plugin_reference_9642_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Kelly, Jack. Return-To-Office Plans Are Doomed To Fail As Omicron Spreads And The Demand For Remote Work Persists. Forbes. December 17, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_3');\"><a id=\"footnote_plugin_reference_9642_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Omicron: Should I be working from home now? BBC News. December 14, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_4');\"><a id=\"footnote_plugin_reference_9642_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\"> olly, Jasper. Unilever workers will never return to desks full-time, says boss. The Guardian. January 13, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_5');\"><a id=\"footnote_plugin_reference_9642_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Jolly, Jasper. Unilever workers will never return to desks full-time, says boss. The Guardian. January 13, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_6');\"><a id=\"footnote_plugin_reference_9642_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> Danziger, Pam. Help Wanted. The Robin Report. December 20, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_7');\"><a id=\"footnote_plugin_reference_9642_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\">  Lucas, Amelia and Melissa Repko. Labor shortage gives retail and restaurant workers the upper hand\u2014for now. CNBC. August 11, 2021.<\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_8');\"><a id=\"footnote_plugin_reference_9642_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Employers to hire more contract workers as economy emerges from pandemic: Poll. July 2, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_9');\"><a id=\"footnote_plugin_reference_9642_1_9\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\"> Tapping Into Technology To Care For Customers &amp; Each Other. PG.com. April 7, 2020. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_10');\"><a id=\"footnote_plugin_reference_9642_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> Browne, Michael. PLMA cancels January trade show. Supermarket News. December 13, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_11');\"><a id=\"footnote_plugin_reference_9642_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\"> Gift Discovery, DoorDash, Apple &amp; Peloton, Amazon TV Ads [unlocked]. Stratebly. November 15, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_12');\"><a id=\"footnote_plugin_reference_9642_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Juul, Matt. How Brands Are Winning on Amazon in 2021 [Webinar Recap]. Feedvisor. April 2, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_13');\"><a id=\"footnote_plugin_reference_9642_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> Mercer, Greg. Three Successful Ways Amazon Sellers Pivoted During Covid-19. Forbes. November 23, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_14');\"><a id=\"footnote_plugin_reference_9642_1_14\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Shoup, Mary Ellen. NielsenIQ: Consumers bring on \u2018the great grocery edit\u2019 of 2022. Food Navigator. November 23, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_15');\"><a id=\"footnote_plugin_reference_9642_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Make Your Brand Stand Out From the Crowd with Smart Digital Marketing Strategies. Entrepreneur. July 29, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_16');\"><a id=\"footnote_plugin_reference_9642_1_16\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16<\/a><\/th> <td class=\"footnote_plugin_text\"> 92% of Consumers Are More Likely to Buy Products From Amazon According to Feedvisor\u2019s Consumer Report. Yahoo. November 2, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_17');\"><a id=\"footnote_plugin_reference_9642_1_17\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17<\/a><\/th> <td class=\"footnote_plugin_text\"> ECRM&#8217;s Global Market: Fall Experience Exceeds Expectations with 3,700+ Participants. Yahoo! Finance. December 1, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_18');\"><a id=\"footnote_plugin_reference_9642_1_18\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18<\/a><\/th> <td class=\"footnote_plugin_text\"> Lipsman, Andrew. A sustainability strategy will be a need-to-have for retailers. eMarketer. December 6, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_19');\"><a id=\"footnote_plugin_reference_9642_1_19\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19<\/a><\/th> <td class=\"footnote_plugin_text\"> Sharma, Jeena. The CPG trends to watch in 2022, per Pop Up Grocer. Retail Brew. December 13, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_9642_1('footnote_plugin_tooltip_9642_1_20');\"><a id=\"footnote_plugin_reference_9642_1_20\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20<\/a><\/th> <td class=\"footnote_plugin_text\"> Trends Shaping the B2B Retail Industry in 2022. Linchpin SEO. November 21, 2021. <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_9642_1() { jQuery('#footnote_references_container_9642_1').show(); jQuery('#footnote_reference_container_collapse_button_9642_1').text('\u2212'); } function footnote_collapse_reference_container_9642_1() { jQuery('#footnote_references_container_9642_1').hide(); jQuery('#footnote_reference_container_collapse_button_9642_1').text('+'); } function footnote_expand_collapse_reference_container_9642_1() { if (jQuery('#footnote_references_container_9642_1').is(':hidden')) { footnote_expand_reference_container_9642_1(); } else { footnote_collapse_reference_container_9642_1(); } } function footnote_moveToReference_9642_1(p_str_TargetID) { footnote_expand_reference_container_9642_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - 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