{"id":9596,"date":"2021-12-28T09:00:00","date_gmt":"2021-12-28T17:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9596"},"modified":"2021-12-27T12:21:34","modified_gmt":"2021-12-27T20:21:34","slug":"he-launched-a-brand-of-pet-supplements-for-at-home-care-and-now-its-taking-off-in-retail","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/he-launched-a-brand-of-pet-supplements-for-at-home-care-and-now-its-taking-off-in-retail\/","title":{"rendered":"He Launched a Brand of Pet Supplements for At-Home Care\u2013And Now It\u2019s Taking Off In Retail"},"content":{"rendered":"\n

Community is rooted in everything Dr. Zonram Liao does. As an Asian-American \u201cparachute kid\u201d in Southern California, his parents had to return to their home country of Taiwan to find work when he turned fifteen, leaving Dr. Liao to be raised by his community. The camaraderie of his neighbors inspired him and stayed with him as he eventually left for college in the Caribbean to become a veterinarian. He wanted to get back to his roots and support his community of pet parents through practicing veterinary medicine, and for five years, he\u2019s been doing just that. But when the pandemic hit, the number of patients he could see in a day dropped from 30 to only 16. Dr. Liao knew this was the time for him to find a way to help his furry patients through at-home pet care. <\/p>\n\n\n\n

Enter Wellnergy Pets\u2014a full range of premium pet supplements for dogs and cats. <\/p>\n\n\n\n

\"Wellnergy<\/figure>\n\n\n\n

Wellnergy Pets<\/a> isn\u2019t your ordinary pet supplement company; veterinarians and veterinary nurses fully operate the company. \u201cWe\u2019re veterinary professionals first and foremost,\u201d says Dr. Liao. \u201cEach product is formulated by veterinarians based on what pet parents say their pets are struggling with and what we know will help improve their pet\u2019s health.\u201d\u00a0<\/p>\n\n\n\n

Shortly after launching Wellnergy Pets direct-to-consumer on their website and Amazon in 2020, Dr. Liao signed up for RangeMe and started submitting products to retailers left and right. Unknowingly submitting to an opportunity he thought was for a retailer, Dr. Liao was selected to appear on Season One of America\u2019s Big Deal <\/em>on the USA Network. Soon after airing, he received a massive purchase order from Lowe\u2019s Home Improvement, bringing the experience full circle. Read on to learn more about how Wellnergy Pets found retail success through RangeMe and what you can do to help increase your retail presence. <\/p>\n\n\n\n

Pet supplements that put the well in pet wellness <\/strong><\/h2>\n\n\n\n
\"Wellnergy<\/figure>\n\n\n\n

\u201cWe developed Wellnergy Pets supplements on the feedback from pet parents in our community,\u201d says Dr. Liao. \u201cWe listened to the struggles and concerns of pet parents like how difficult it is to brush their dog\u2019s teeth at home or that their cat won\u2019t eat their probiotic pill.\u201d <\/p>\n\n\n\n

Taking this feedback from pet parents, they developed a range of products like Dental Care Wipes and Dental Care Water Additive that take the pain and struggle out of brushing your dog\u2019s teeth. They also developed a soft chew probiotic for both cats and <\/em>dogs that is shelf-stable for up to two years\u2014and most importantly, tastes good so pets will enjoy it. <\/p>\n\n\n\n

Their other supplements include Hairball Control, Hip & Joint Care, Skin & Coat Support, Soothing Balm, and Joint Support.<\/p>\n\n\n\n

Joining RangeMe to get in front of retailers<\/strong><\/h2>\n\n\n\n

Wellnergy Pets launched in 2020 in the middle of the global pandemic, and as a company entirely run by veterinarians with no business background, there were some challenges and plenty of learning curves that the team faced. \u201cWe encountered many obstacles that any e-commerce business would face, and as veterinarians before entrepreneurs, we learned things as we went,\u201d explains Dr. Liao. \u201cThis included building our own website on Shopify, making marketing decisions, learning how to build out lifecycle email journeys, setting up a subscription service, and how to build brand awareness during a pandemic.\u201d <\/p>\n\n\n\n

Once their DTC channel was set up, it was time to get Wellnergy Pets in front of retailers, so Dr. Liao signed up for RangeMe and got RangeMe Verified\u2122 immediately to help increase their visibility with retail buyers. <\/p>\n\n\n\n

\u201cI\u2019m the worst millennial in the world, super bad with technology. RangeMe made it so easy for us to set up our profile and add our products. Plus, we got one-on-one support from a Customer Success Manager who shared tips and tricks on how to succeed on RangeMe,\u201d says Dr. Liao.<\/p>\n\n\n\n

A surreal experience that led to a major retail opportunity<\/strong><\/h2>\n\n\n\n
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