{"id":9583,"date":"2021-12-22T10:46:10","date_gmt":"2021-12-22T18:46:10","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9583"},"modified":"2022-01-31T14:13:51","modified_gmt":"2022-01-31T22:13:51","slug":"drinking-habits-in-the-u-s-u-k-and-new-zealand","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/drinking-habits-in-the-u-s-u-k-and-new-zealand\/","title":{"rendered":"Drinking Habits in the U.S., U.K., and New Zealand"},"content":{"rendered":"\n

Sales of off-premise premium spirits and high-end wine are up, according to NielsenIQ’s Alcohol in the Recovery Phase report.<\/p>\n\n\n\n

That tracks\u2014since we\u2019re still largely cooking at home instead of eating out, we\u2019re choosing to allocate our food and beverage dollars differently.<\/p>\n\n\n\n

\u201cConsumers can afford to buy a nice bottle of wine or whisky at the store that will get them through a couple of weeks, as opposed to spending the same amount at a restaurant for a single meal, which has fundamentally altered the buying dynamic,\u201d says Scott Ellis, western region manager for Compass Box, a British whisky company headquartered in London. \u201cThat\u2019s a big reason why people started buying more premium brands, but there\u2019s also a general trend towards wellness now. Let\u2019s drink less, but let\u2019s drink better.\u201d<\/p>\n\n\n\n

High end spirits<\/strong><\/h2>\n\n\n\n

Compass Box launched its products in the U.S. in 2001. When the pandemic hit, the company lost half of its on-premise sales overnight. However, by the summer of 2020, off-premise sales exploded and by the end of last year, sales were comparable with the year prior, even though on-premise business was all but dead.<\/p>\n\n\n\n