{"id":9292,"date":"2021-11-09T08:00:00","date_gmt":"2021-11-09T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9292"},"modified":"2021-11-11T11:12:05","modified_gmt":"2021-11-11T19:12:05","slug":"the-low-down-on-regenerative-agriculture-in-cpg","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/the-low-down-on-regenerative-agriculture-in-cpg\/","title":{"rendered":"The Lowdown On Regenerative Agriculture in CPG"},"content":{"rendered":"\n<p class=\"has-drop-cap\">It can be hard to keep up with the several different certifications seen on the packages of our food and drink these days and now there\u2019s another one you can add to the list: <a href=\"https:\/\/regenorganic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Regenerative Organic Certified<\/a>.&nbsp;<\/p>\n\n\n\n<p>The word \u201cregenerative\u201d has been used a lot lately, usually tied with the word \u201cfarming,\u201d so I set out to learn a little more about it, and what retailers and CPG companies are doing to promote it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The low down on regenerative farming<\/strong><\/h2>\n\n\n\n<p>Put simply, regenerative farming gives back to the earth. It leads to healthier soil and thus healthier food, the ability to support the planting of new produce, being able to capture carbon and prevent it from harming our environment, and promotes biodiversity. What it isn\u2019t is monocropping as far as the eye can see; regenerative farming doesn\u2019t require synthetic chemicals; it\u2019s not soil that needs tilling, which destroys diversity, nutrients and microorganisms; it is not factory farming.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2393\" height=\"927\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"Regenerative Organic Certified.\u00a0\" class=\"wp-image-9294\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=2393 2393w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=2048 2048w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/FULL-LOGO-BLACK-White-BG.png?w=1320 1320w\" sizes=\"auto, (max-width: 2393px) 100vw, 2393px\" \/><\/figure>\n\n\n\n<p>In fact, animals can factor into regenerative farming. Maligned in recent years for their environmental toll which led to the influential plant-based movement, livestock raised on a regenerative farm can be beneficial. Animals trample healthy plant matter and manure into the ground, enriching the soil, making it better at capturing carbon, retaining water, and growing plants.&nbsp;<\/p>\n\n\n\n<p>Regenerative agriculture may be what saves our fragile earth. Recently a senior United Nations official stated that without it, there are <a href=\"https:\/\/www.reuters.com\/article\/us-food-soil-farming\/only-60-years-of-farming-left-if-soil-degradation-continues-idUSKCN0JJ1R920141205\" target=\"_blank\" rel=\"noreferrer noopener\">60 harvests left<\/a> on the planet. Add to that, the food system is responsible for up to a third of greenhouse gas emissions, and about 80 percent of those result from agriculture.&nbsp;<\/p>\n\n\n\n<p>We need to do something so humans can continue to eat.<\/p>\n\n\n\n<p>One solution is the entire food chain working together to promote regenerative farming and help consumers understand it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Suppliers supporting the earth<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/goodsamfoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoodSam<\/a> is a company that\u2019s supporting regenerative agriculture. It launched last November with chocolate and nut products that are farmed regeneratively near the equator. \u201cThey had the healthiest soil I\u2019d ever seen,\u201d says CEO and Co-Founder Heather Terry, who, through working with the same farmers, has extended into other products grown on the same land, including macadamia nuts, and coffee.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" alt=\"GoodSam Sustainable Products\" class=\"wp-block-jetpack-slideshow_image wp-image-9295\" data-id=\"9295\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=1080 1080w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/CANDY-COATED.png?w=50 50w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"1166\" alt=\"GoodSam Sustainable Products\" class=\"wp-block-jetpack-slideshow_image wp-image-9298\" data-id=\"9298\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1636 1636w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.50.31-AM.png?w=1320 1320w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1748\" height=\"902\" alt=\"GoodSam Sustainable Products\" class=\"wp-block-jetpack-slideshow_image wp-image-9296\" data-id=\"9296\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1748 1748w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-11-08-at-10.49.37-AM.png?w=1320 1320w\" sizes=\"auto, (max-width: 1748px) 100vw, 1748px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u201cListening to the farmers and understanding how they farm, regenerative agriculture became a very important piece of our business,\u201d she says. \u201cWe\u2019re helping protect their business models by purchasing from them.\u201d<\/p>\n\n\n\n<p>And while the regenerative agriculture efforts of GoodSam may not be the initial reason why consumers buy their products, it does help keep them as customers. \u201cWe bring them into our story,\u2019\u201d says Terry. \u201cThey first buy for themselves and then for other good reasons.\u201d&nbsp;<\/p>\n\n\n\n<p>Large-scale suppliers are also doing their part towards encouraging regenerative agriculture. <a href=\"https:\/\/www.generalmills.com\/en\/Responsibility\/Sustainability\/Regenerative-agriculture\">General Mills<\/a> has partnered with farmers on six key principles which include year-round planting for healthier soil and planting cover crops to protect the earth from the elements.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.generalmills.com\/~\/media\/11635-RA-6-Core-Principles-v03_horizontal.jpg\" alt=\"6 core principles of regenerative agriculture\"\/><figcaption>General Mills: 6 Key Principles of Regenerative Agriculture<\/figcaption><\/figure>\n\n\n\n<p>The food giant aims to regenerate 1,000,000 acres of farmland by 2030. It has partnered with Understanding Ag to launch pilots across three regions, providing farmers with tools, training, and technical assistance. General Mills highlights what it\u2019s doing with regenerative agriculture on packages for brands like Annie\u2019s and Epic Provisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>U.S. Retailers do their part<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.wholefoodsmarket.com\/mission-in-action\/environmental-stewardship\/regenerative-agriculture\" target=\"_blank\" rel=\"noreferrer noopener\">Whole Foods<\/a>, unsurprisingly, is a big supporter of regenerative agriculture, requiring third-party certifications or substantive information from suppliers about soil health to know if they truly support regenerative agriculture practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WholeFoodsWhiteOak.jpg?auto=format%2Ccompress\" alt=\"Whole Foods agriculture \" class=\"wp-image-9300\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WholeFoodsWhiteOak.jpg?w=660 660w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WholeFoodsWhiteOak.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WholeFoodsWhiteOak.jpg?w=375 375w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/giantfoodstores.com\/pages\/the-giant-company-and-rodale-institute-announce-new-partnership\/?_loopback=1\" target=\"_blank\" rel=\"noreferrer noopener\">The Giant Co.,<\/a> which has 187 stores across several banners, has teamed up with the Rodale Institute, which develops regenerative organic agriculture solutions through an experimental farm where it researches regenerative organic agriculture and supports and trains farmers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1231\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"The Giant Co. x Rodale Institute\" class=\"wp-image-9299\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=2048 2048w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Rodale-2021-Donation.jpg?w=1320 1320w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>It\u2019s not just big retailers that are supporting the regenerative farming movement: <a href=\"https:\/\/jimbos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimbo\u2019s<\/a>, which has four stores in San Diego, highlights regeneratively farmed products and specifically seeks them out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>British supermarkets embrace regenerative ag<\/strong><\/h2>\n\n\n\n<p>In the U.K., <a href=\"http:\/\/www.waitrose.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Waitrose<\/a> is aiming to improve both soil and the natural world through a commitment to restorative land management. This focuses on the regeneration of topsoil, carbon capture, water management, biodiversity, and resilience to climate change.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.johnlewispartnership.co.uk\/content\/cws\/jlp\/csr\/our-strategy\/agriculture\/_jcr_content\/mainPar\/containercell\/containerPar\/columncontrol\/col-1\/columncontrol\/col-1\/image.img.png\/1616155350532.png\" alt=\"Waitrose's Agriculture Plan\"\/><figcaption>Waitrose&#8217;s Agriculture Plan<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.marksandspencer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marks &amp; Spencer<\/a> began a five-year project, Farming with Nature, in January, which is \u201cdesigned to help farmers become more resilient to the biggest environmental challenges \u2013 spanning climate change, biodiversity, soil health, and water usage,\u201d according to Steve McLean, head of agriculture and fisheries sourcing, M&amp;S Food Group.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/corporate.marksandspencer.com\/images\/sustainability-2021\/plana_our-journey-so-far.jpg\" alt=\"Marks &amp; Spencer Sustainability Timeline\"\/><figcaption>M&amp;S&#8217;s sustainability journey so far:<\/figcaption><\/figure>\n\n\n\n<p>The program provides farmers with industry-relevant, specialist support and tools to help them become more sustainable and deliver measurable improvements to their businesses, whilst encouraging the uptake of nature-friendly farming practices.<\/p>\n\n\n\n<p>It includes all British Select Farms that Marks &amp; Spencer works with, ranging from meat to seafood and produce. The retailer will share outcomes on these farms with customers through digital and social channels.&nbsp;<\/p>\n\n\n\n<p>This seems like an important enough topic to keep track of and support. I\u2019ll be doing my part to support these companies who are ensuring we can keep feeding future generations. What about you?<\/p>\n\n\n\n<p>To discover more sustainable products check out the <a href=\"https:\/\/app.rangeme.com\/buyers\/current\/browse\/brands?collection=5&amp;collectionId=5&amp;collectionType=collection_id\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability Collection<\/a> on RangeMe.&nbsp;<\/p>\n\n\n\n<p>Not a buyer? Log in to RangeMe <a href=\"https:\/\/app.rangeme.com\/suppliers\/current\/dashboard?utm_source=blog&amp;utm_medium=blog_post&amp;utm_campaign=sustainability_collection\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to add your sustainability certifications or <a href=\"https:\/\/app.rangeme.com\/login?utm_source=blog&amp;utm_medium=blog_post&amp;utm_campaign=sustainability_collection\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for free<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regenerative farming gives back to the earth. It leads to healthier soil and thus healthier food. Learn why suppliers and retailers care.<\/p>\n","protected":false},"author":69,"featured_media":9293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[481],"tags":[2661,38,471,37,2666,2662,36,2522,2665,30,488,2660,2629,32,44,163,26,2663,2664,2521,373],"class_list":["post-9292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-businesses-supporting-the-earth","tag-consumer-goods","tag-consumer-packaged-goods","tag-cpg","tag-general-mills","tag-goodsam","tag-innovation","tag-marks-spencer","tag-preventing-global-warming","tag-rangeme","tag-regenerative-agriculture","tag-regenerative-farming","tag-regenerative-organic-certified","tag-retail","tag-retail-trends","tag-retailers","tag-supplier","tag-sustainable-farming","tag-the-giant-co","tag-waitrose","tag-whole-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Lowdown On Regenerative Agriculture in CPG - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"Regenerative farming gives back to the earth. 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