{"id":9218,"date":"2021-11-03T07:00:00","date_gmt":"2021-11-03T15:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9218"},"modified":"2021-10-26T17:17:35","modified_gmt":"2021-10-27T01:17:35","slug":"clean-health-and-beauty-dips-its-toes-into-mainstream-retailers","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/clean-health-and-beauty-dips-its-toes-into-mainstream-retailers\/","title":{"rendered":"Clean Health and Beauty Dips Its Toes Into Mainstream Retailers"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Rite Aid is introducing new natural health and beauty products that are clean and sustainable because that\u2019s what consumers want, especially the company\u2019s \u201cgrowth-target consumer: millennial women.\u201d However, says a company spokesperson, \u201cWith customers becoming more health-conscious overall, we see all age demographics seeking alternative and better-for-you products.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies are increasingly offering health and beauty products without harmful ingredients that are better for our health and better for the planet. We\u2019re seeing products without synthetic dyes, made with plant-based ingredients, that are cruelty-free, and gluten-free. Overall, many shoppers are looking for simple and more minimal ingredient lists with words they understand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some retailers, like the U.K.\u2019s The Body Shop, devote entire web pages to detailing individual ingredients in products. Another British retailer, Neal\u2019s Yard Remedies, goes a step further and includes sourcing information about ingredients.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1098\" height=\"734\" alt=\"Neal's Yard Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9234\" data-id=\"9234\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.49-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.49-PM.png?w=1098 1098w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.49-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.49-PM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.49-PM.png?w=375 375w\" sizes=\"auto, (max-width: 1098px) 100vw, 1098px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Neal&#8217;s Yard<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"1016\" alt=\"Neal's Yard Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9233\" data-id=\"9233\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.25.11-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.25.11-PM.png?w=1066 1066w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.25.11-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.25.11-PM.png?w=1024 1024w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"844\" alt=\"Neal's Yard Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9235\" data-id=\"9235\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.57-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.57-PM.png?w=1070 1070w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.57-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.24.57-PM.png?w=1024 1024w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"533\" alt=\"The Body Shop\" class=\"wp-block-jetpack-slideshow_image wp-image-9221\" data-id=\"9221\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_2.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_2.jpg?w=799 799w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_2.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_2.jpg?w=375 375w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Body Shop<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1202\" height=\"1046\" alt=\"The Body Shop\" class=\"wp-block-jetpack-slideshow_image wp-image-9236\" data-id=\"9236\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.29.02-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.29.02-PM.png?w=1202 1202w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.29.02-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.29.02-PM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.29.02-PM.png?w=1200 1200w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"533\" alt=\"The Body Shop\" class=\"wp-block-jetpack-slideshow_image wp-image-9223\" data-id=\"9223\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_3.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_3.jpg?w=799 799w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_3.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheBodyShop_3.jpg?w=375 375w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Targeting younger consumers&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And while consumers of all ages are adjusting to a health-conscious lifestyle, it\u2019s really the younger generations that are driving it. A recent Branded Research survey shows 37% of U.S. consumers say it\u2019s extremely\/very important to them to purchase natural\/sustainable personal care products, though these products resonate more with younger consumers than older shoppers \u2014 49% of Gen Z, 43% of Millennials, 35% of Gen X and 29% of Baby Boomers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Marc-Andre\u0301-Lamy-4.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-9226\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Marc-Andre\u0301-Lamy-4.png?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Marc-Andre\u0301-Lamy-4.png?w=240 240w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Marc-Andre\u0301-Lamy-4.png?w=300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These \u201cgreen consumers\u201d are generally willing to cough up for these products. A 2021 Zeitgest survey from GWI revealed that 60% of Internet users in the U.S. and the U.K. are willing to spend more on these products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">May Flanagan, founder of U.K.-based <a href=\"https:\/\/globalgreenfamily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Green Family<\/a>, says that the public is \u201cmore aware of pressing environmental issues and this compels them to become interested in sustainable alternatives to traditional health and beauty products.\u201d However, she says, consumers are having trouble finding these products in mainstream stores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Natural hits mainstream retailers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some mainstream retailers are taking notice. Three years ago <a href=\"https:\/\/www.rangeme.com\/sephora\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a> launched the Clean at Sephora seal, to guide consumers towards safe, organic products, free from more than 50 harmful chemicals. And last month it launched the Clean + Plant Positive club featuring 18 brands with rigorous controls including ingredients, climate commitment, sustainable sourcing, packaging responsibly, and environmental giving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sephora\u2019s barking up the right tree. According to Branded Research, 16% of U.S. consumers always avoid specific ingredients like phthalates when buying personal care products and 39% sometimes do, especially younger consumers.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"736\" alt=\"Sephora Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9232\" data-id=\"9232\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.22.23-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.22.23-PM.png?w=986 986w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.22.23-PM.png?w=300 300w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"334\" alt=\"Sephora Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9231\" data-id=\"9231\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?w=334 334w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Sephora-CPP-Seal.png?w=50 50w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Impactful health and beauty care label claims for the year ending in May 2021, according to research company SPINS, Chicago, include aluminum-free (+27%), organic (+7%), vegan (+18%), and paraben-free (+9%). Conversely, what consumers are not looking for is equally important. Shoppers are avoiding products containing parabens (-7%), sodium lauryl sulfate (-6%), and aluminum salt (-9%).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the products consumers are most interested in? The top trending keywords over the last 3 months with beauty buyers on RangeMe are: tan, razor blades, sun care, shampoo, and beard oil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From shampoo to deodorant<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"http:\/\/www.rangeme.com\/riteaid\" target=\"_blank\" rel=\"noreferrer noopener\">Rite Aid<\/a>, clean and natural products are growing in all categories, from supplements to haircare to cosmetics, and they\u2019re merchandised together within each category, allowing the customer to \u201cconsider all the product offerings,\u201d says Rite Aid\u2019s spokesperson.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rite Aid uses \u201cFree From\u201d shelf tags to highlight the products, as well as larger manufacturer signs and aisle signs indicating \u201cAll Natural\u201d and \u201cOrganic Health and Beauty.\u201d<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"858\" alt=\"Rite Aid Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9237\" data-id=\"9237\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.14-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.14-PM.png?w=1186 1186w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.14-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.14-PM.png?w=1024 1024w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Rite Aid Clean Beauty<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1052\" alt=\"Rite Aid Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9238\" data-id=\"9238\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.26-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.26-PM.png?w=800 800w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.26-PM.png?w=228 228w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.26-PM.png?w=779 779w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.26-PM.png?w=300 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1420\" height=\"1046\" alt=\"Rite Aid Clean Beauty\" class=\"wp-block-jetpack-slideshow_image wp-image-9239\" data-id=\"9239\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=1420 1420w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-10-26-at-1.27.45-PM.png?w=1320 1320w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Flanagan\u2019s a fan of merchandising these products in their own subset to help consumers find them, which can also \u201centice curious consumers to try other eco-friendly products,\u201d she points out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers are turning to clean and natural for almost anything they can put on their bodies. SPINS research from May 2020 to May 2021 shows that natural products are especially growing in haircare (+12%), deodorants and antiperspirants (+29%), and shaving and hair removal (+28%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegan products are another aspect of the clean\/natural health and beauty trend resonating with consumers as more people eschew health and beauty care items made with animal byproducts. Small brands like Arctic Fox in the U.S. and Bloomtown in the U.K. have vegan products, and even big brands like L\u2019Oreal and Estee Lauder have vegan offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The packaging piece<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just the ingredients in health and beauty products that are concerning consumers. There\u2019s also the matter of what they\u2019re packaged in. Shoppers are turning to <a href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-hibar-connects-with-beauty-buyers-looking-for-eco-friendly-products-on-rangeme\/\" target=\"_blank\" rel=\"noreferrer noopener\">bar products such as soap and shampoo<\/a> to avoid plastic bottles, and even powders, which have the water removed, so less packaging is required. Powders are popping up in categories such as masks, shampoos, and toothpaste.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/HiBar_pack-lineup_1B-copy-scaled.jpg?auto=format%2Ccompress&amp;fit=crop\" alt=\"HiBAR\"\/><figcaption>HiBAR eco-friendly bar shampoos and conditioners<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some companies are already making inroads offering packaging made from plants, biodegradable tubes, refillable packages, and glass.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just consumers\u2019 health that\u2019s at stake. Clean and natural beauty brands seek to avoid using ingredients that have been shown to harm the planet, such as triclosan, which poisons algae, dolphins and aquatic bacteria; oxybenzone and octinoxate, which bleach (and kill) coral; and plastic microbeads, which end up in the stomachs of sea animals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With clean and natural brands being both better for us and better for the planet, it\u2019s a good bet that they\u2019re going to become even more popular as more consumers learn about their benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ingredients to Avoid:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Parabens<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Synthetic fragrances<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Sodium lauryl sulfate (SLS)<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Phthalates<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Artificial colors<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Formaldehyde<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Aluminum compounds<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Hydroquinone<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Oxybenzone<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Triclosan<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Refined petroleum<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Talc<\/span><\/li><li><span class=\"has-inline-color has-vivid-cyan-blue-color\">Butylated hydroxyanisole (BHA)<\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn why consumers, especially younger ones, are increasingly looking for health and beauty products without harmful ingredients.<\/p>\n","protected":false},"author":69,"featured_media":9219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[481],"tags":[2639,1565,425,2642,2641,38,471,37,28,2644,36,258,2640,2643,2567,30,32,44,27,26],"class_list":["post-9218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-clean-and-natural-product-trends","tag-clean-beauty","tag-clean-ingredients","tag-clean-packaging","tag-clean-shampoo","tag-consumer-goods","tag-consumer-packaged-goods","tag-cpg","tag-entrepreneurship","tag-ingredients-to-avoid","tag-innovation","tag-natural-beauty","tag-natural-deodorant","tag-natural-packaging","tag-natural-products","tag-rangeme","tag-retail","tag-retail-trends","tag-small-business","tag-supplier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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