{"id":9150,"date":"2021-10-22T08:00:00","date_gmt":"2021-10-22T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=9150"},"modified":"2022-02-17T12:02:11","modified_gmt":"2022-02-17T20:02:11","slug":"the-plant-nutrition-claim-why-it-matters-to-the-plant-based-industry","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/the-plant-nutrition-claim-why-it-matters-to-the-plant-based-industry\/","title":{"rendered":"The Plant-Nutrition Claim: Why it Matters to the Plant-Based Industry"},"content":{"rendered":"\n

Is the Plant-Based Claim at Risk?<\/strong><\/h2>\n\n\n\n

In a recent Food Navigator article<\/a>, the question was posed\u2014is the \u201cplant-based\u201d claim at risk of losing credibility with consumers? According to Stephanie Mattucci, Associate Director, Food Science at Mintel, their research says it is. Mattucci states, \u201cGiven the current growth and ambiguous nature of plant-based claims, plant-based foods are poised to follow a path paved by all-natural claims,\u201d which has lost much of its perceived health halo as consumers become more label savvy. <\/p>\n\n\n\n

Mattucci warns, \u201cThis backlash could negatively impact consumers\u2019 perception of plant-based claims, leaving them to question their value.\u201d<\/p>\n\n\n\n

Importance of bringing clarity to the confusion<\/strong><\/h2>\n\n\n\n

There are so many good reasons to eat more plant-based foods. Whether you are eating for your health, the environment, animals, or climate, every single bite we take presents an opportunity to make a difference personally, locally, and globally. It is no wonder that the plant-based food space has had such extraordinary growth in the past few years. <\/p>\n\n\n\n

According to Mintel Purchase Intelligence data, many consumers believe plant-based products are healthier, as compared to other food and beverage products. \u201cUnfortunately, that is not always true. Therein lies the confusion. With more than 83% of consumers eating more plant-based foods for health reasons, making sure that they are eating truly healthy plant-based foods can mean a matter of life or death to some, says Paige Ohliger, Founder and CVO of Plantricious.<\/p>\n\n\n\n

\u201cIf plant-based claims follow the same path as all-natural, simply being labeled \u2018plant-based\u2019 will not be enough in the long term. Brands will need to prove how their plant-based products and ingredients are better for people,\u201d says Mattucci.<\/p>\n\n\n\n

Loss of trust in the plant-based claim could not only have a devastating impact on the plant-based industry but on our health and the health of the planet. There is a certification that does bring clarity to this confusion. While the Food and Drug Administration is trying to crack down on consumers\u2019 salt intake<\/a>, their guidelines for food companies are still voluntary. That\u2019s where the Plantricious certification comes in, to fill the gap between what is claimed to be a \u201chealthy\u201d plant-based product and what is actually<\/em> nutritious. <\/p>\n\n\n\n

The Plant-Nutritious Claim<\/strong><\/h2>\n\n\n\n