{"id":8938,"date":"2021-09-28T08:42:22","date_gmt":"2021-09-28T16:42:22","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=8938"},"modified":"2021-10-06T09:35:39","modified_gmt":"2021-10-06T17:35:39","slug":"always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/always-on-shopping-fuels-brand-advertising-as-a-24-7-sales-force\/","title":{"rendered":"Always-On Shopping Fuels Brand Advertising as a 24\/7 Sales Force"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The mall is now digital, global and social \u2013 and it\u2019s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales.<br><br>Meanwhile, social media platforms want in on the e-commerce action. These platforms are growing as destinations for social shopping, which marries <a href=\"https:\/\/www.rangeme.com\/blog\/social-media-marketing-tips-facebook-instagram-and-pinterest\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> and online shopping, due to their tech prowess and massive user bases. Let\u2019s see how the rise in social shopping shapes how brands reach always-on shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Online shopping gets social<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.bazaarvoice.com\/instagram-shopping.jpg\" alt=\"social media for commerce\"\/><figcaption>Source: Bazaarvoice Blog<\/figcaption><\/figure>\n\n\n\n<p>Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_1');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_1');\" ><sup id=\"footnote_plugin_tooltip_8938_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_1\" class=\"footnote_tooltip\"> Daily time spent on social networking by internet users worldwide from 2012 to 2020. Statista. January 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Today, the experience is filled with ads.&nbsp;Digital advertising is surging, as consumers\u2019 media consumption and product consumption habits migrate to online.<\/p>\n\n\n\n<p>A recent survey found 72% of respondents are more influenced to shop via social media now compared to a year ago. Also, they would rather buy from social media than a physical store for beauty products (89% vs 35%, respectively) and health and wellness products (42% vs 24%). <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_2');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_2');\" ><sup id=\"footnote_plugin_tooltip_8938_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_2\" class=\"footnote_tooltip\"> Berthiaume, Dan. Survey: Social shopping soars during pandemic. Chain Store Age. July 14, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>Younger consumers are igniting the social media shopping trend, as 58% of Millennials and half of Gen Z consumers say social media is an important information source for their purchase decisions (vs 12% of Baby Boomers). <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_3');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_3');\" ><sup id=\"footnote_plugin_tooltip_8938_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_3\" class=\"footnote_tooltip\"> Glasheen, Jasmine. Why Legacy Retailers Are Moving to TikTok and Other Video Tools. The Robin Report. August 10, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>This year, U.S. social commerce sales rose 35.8% to $36.62 billion, up from $26.97 billion in 2020 and $19.42 billion in 2019. Experts predict social commerce sales will reach $79.64 billion by 2025. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_4');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_4');\" ><sup id=\"footnote_plugin_tooltip_8938_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_4\" class=\"footnote_tooltip\"> Monteros, Maria. E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. Retail Dive. July 29, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital advertising boom time<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1938\" height=\"1196\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"Digital Ads\" class=\"wp-image-8954\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1938 1938w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2021-09-27-at-6.20.34-PM.png?w=1320 1320w\" sizes=\"auto, (max-width: 1938px) 100vw, 1938px\" \/><figcaption>Digital advertising on Google<\/figcaption><\/figure>\n\n\n\n<p>As always-on shopping grows, more CPG brands are modernizing their marketing with digital advertising on platforms where consumers already spend their time. Digital ads help brands target their ideal customers and amplify their reach to drive online sales.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>Big retailers are racing toward a $100 billion<br>high-margin annual revenue prize in retail media.<\/em> <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_5');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_5');\" ><sup id=\"footnote_plugin_tooltip_8938_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_5\" class=\"footnote_tooltip\"> Wiener, Lauren, Leora Kelman, Shane Fisher and Mark Abraham. The $100 Billion Media Opportunity for Retailers. BCG. May 19, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p><\/blockquote><\/figure>\n\n\n\n<p>More retailers are adding digital advertising as a business-to-business (B2B) service for brand advertisers. Digital ads help retailers attract more online traffic by a variety of brands and diverse consumers. Ads can also yield data insights on consumer trends that can keep retailers\u2019 assortments stay in-demand.<br><br>Consumers also win, as digital ads give them greater product choice on the endless aisle. And as brands vie for consumers\u2019 attention, their advertising is more likely to entertain, inform, and inspire online shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where brands allocate ad dollars to capture consumer attention<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/G\/01\/AdProductsWebsite\/images\/ad-specs\/top-hero-AVA._CB1534300247_._TTW_.jpg\" alt=\"Amazon Video Ads \"\/><figcaption>Amazon Video Ads<\/figcaption><\/figure>\n\n\n\n<p>Digital touchpoints where CPG brands connect to consumers with ads span social media platforms (like Facebook, <a href=\"https:\/\/www.rangeme.com\/blog\/5-instagram-best-practices-cpg-brands\/\">Instagram<\/a>, Snapchat, and TikTok), retailer advertising platforms (like Amazon, Target, and Walmart), search engines like Google, and supply chain partners like Instacart.<br><br>Let\u2019s look at some retail and social media leaders whose advertising helps brands to \u201calways be selling\u201d to always-on shoppers.<br><br><strong>Amazon:<\/strong><\/p>\n\n\n\n<p>Many brands seek a presence on Amazon, as global consumers head to the e-commerce leader to search for products and shoppers will spend an estimated $578 billion there this year. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_6');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_6');\" ><sup id=\"footnote_plugin_tooltip_8938_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_6\" class=\"footnote_tooltip\"> Soper, Spencer. Amazon Advertising Rates Soar in Pandemic-Fueled Surge. Bloomberg. June 9, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> A recent survey found 88% of respondents used Amazon Advertising to drive growth in their e-commerce business\u2014up 21% from 2019. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_7');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_7');\" ><sup id=\"footnote_plugin_tooltip_8938_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_7\" class=\"footnote_tooltip\"> Altersohn, Andrew. 5 Amazon advertising trends you need to know. Digital Commerce 360. June 11, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Amazon generated $22.4 billion in ad revenue within 12 months, up 65% year-over-year, as reported in May.&nbsp;<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_8');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_8');\" ><sup id=\"footnote_plugin_tooltip_8938_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_8\" class=\"footnote_tooltip\"> Graham, Megan. Amazon\u2019s ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined. CNBC. May 25, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Its share of the U.S. digital ad market (10.3%) trails only Google (28.9%) and Facebook (25.2%).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><br><em>41% of brands crafted an Amazon advertising strategy<br>during the pandemic as part of their go-to-market plans<\/em>. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_9');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_9');\" ><sup id=\"footnote_plugin_tooltip_8938_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_9\" class=\"footnote_tooltip\"> Altersohn, Andrew. 5 Amazon advertising trends you need to know. Digital Commerce 360. June 11, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p><\/blockquote><\/figure>\n\n\n\n<p>E-commerce advertising, including search ads and display ads, accounts for 89% of Amazon\u2019s ad business. This year, Amazon will represent an impressive 76% of the nearly $24 billion e-commerce channel ad market.&nbsp;<meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_10');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_10');\" ><sup id=\"footnote_plugin_tooltip_8938_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_10\" class=\"footnote_tooltip\"> Amazon\u2019s share of the US digital ad market surpassed 10% in 2020. Insider Intelligence eMarketer. April 6, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Walmart: <\/strong><\/h4>\n\n\n\n<p>Earlier this year, Walmart made major moves to stay competitive as the digital advertising market heats up. The iconic retailer changed its media business name to Walmart Connect to attract brand advertisers that want access to its 150 million weekly omnichannel customers. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_11');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_11');\" ><sup id=\"footnote_plugin_tooltip_8938_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_11\" class=\"footnote_tooltip\"> Cheng, Andria. Why Walmart Wants A Bigger Slice Of The Digital Ad Market. Forbes. February 5, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Walmart also bought ad-tech company Thunder to launch a self-service tool that helps advertisers make and buy display ads to target diverse consumers on its properties. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_12');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_12');\" ><sup id=\"footnote_plugin_tooltip_8938_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_12\" class=\"footnote_tooltip\"> Patel, Sahil and Alexandra Bruell. Walmart Buys Ad Tech to Chase Small-Business Advertisers. The Wall Street Journal. February 4, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> These moves are likely to strengthen Walmart\u2019s marketing momentum. In the second quarter, Walmart\u2019s U.S. advertising sales rose by 95% and the number of active advertisers rose more than 175%. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_13');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_13');\" ><sup id=\"footnote_plugin_tooltip_8938_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_13\" class=\"footnote_tooltip\"> Bishop, Todd. Walmart takes another page from Amazon, reports 95% increase in U.S. advertising sales. GeekWire. August 17, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram:<\/strong><\/h4>\n\n\n\n<p>This highly visual social media platform, owned by Facebook, has made scrolling the new shopping.<br>Instagram has attracted more than 1 billion users worldwide, and 62% of them fall between the ages of 18 and 34. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_14');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_14');\" ><sup id=\"footnote_plugin_tooltip_8938_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_14\" class=\"footnote_tooltip\"> Newberry, Christina. 44 Instagram Stats That Matter to Marketers in 2021. Hootsuite. January 6, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_15');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_15');\" ><sup id=\"footnote_plugin_tooltip_8938_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_15\" class=\"footnote_tooltip\"> Distribution of Instagram users worldwide as of July 2021, by age and gender. Statista. July 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Slightly over half (51%) of consumers surveyed said the content on their Facebook and Instagram feeds resulted in a purchase. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_16');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_16');\" ><sup id=\"footnote_plugin_tooltip_8938_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_16\" class=\"footnote_tooltip\"> Monteros, Maria. NPD: 51% of Facebook and Instagram users bought products while scrolling. Retail Dive. June 23, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Instagram introduced its Shops feature, an in-app online store that lets businesses customize their shop&#8217;s look. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_17');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_17');\" ><sup id=\"footnote_plugin_tooltip_8938_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_17\" class=\"footnote_tooltip\"> Monteros, Maria. E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. Retail Dive. July 29, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Last year, the platform added shopping features to short videos through its Reels platform and live streams through IGTV to turn the platform\u2019s users into consumers. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_18');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_18');\" ><sup id=\"footnote_plugin_tooltip_8938_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_18\" class=\"footnote_tooltip\"> Hiken, Asa. Instagram tests ads in Shop tab, further building out e-commerce potential. Retail Dive. Aug. 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> To grow its e-commerce business, Instagram just began testing digital ads in its Shop tab featuring select U.S. brands. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_19');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_19');\" ><sup id=\"footnote_plugin_tooltip_8938_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_19\" class=\"footnote_tooltip\"> Hiken, Asa. Instagram tests ads in Shop tab, further building out e-commerce potential. Retail Dive. Aug. 13, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TikTok:<\/strong><\/h4>\n\n\n\n<p>With its consumable short video format, TikTok is the first non-Facebook mobile app to exceed 3 billion downloads globally. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_20');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_20');\" ><sup id=\"footnote_plugin_tooltip_8938_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_20\" class=\"footnote_tooltip\"> Hodge, Rae. TikTok hits 3 billion downloads. CNET. July 14, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> TikTok users spend an average of 858 minutes on the app each month. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_21');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_21');\" ><sup id=\"footnote_plugin_tooltip_8938_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_21\" class=\"footnote_tooltip\"> Glasheen, Jasmine. Why Legacy Retailers Are Moving to TikTok and Other Video Tools. The Robin Report. August 10, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In the U.S., 62% of TikTok users are between the age of 10 and 29. Overall, TikTok has attracted nearly 66 million users in the U.S., and approximately 9 million each in France, Germany, and <a href=\"https:\/\/www.rangeme.com\/blog\/u-s-u-k-markets-look-abroad-for-growth\/\">the U.K.<\/a> <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_22');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_22');\" ><sup id=\"footnote_plugin_tooltip_8938_1_22\" class=\"footnote_plugin_tooltip_text\">22<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_22\" class=\"footnote_tooltip\"> Iqbal, Mansoor. TikTok Revenue and Usage Statistics (2021). Business of Apps. August 4, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_22').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_22', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> To capitalize on its popularity and the trendy hashtag <a href=\"https:\/\/www.rangeme.com\/blog\/tiktok-made-me-buy-it-11-viral-tiktok-product-trends\/\">#TikTokMadeMeBuyIt<\/a>, TikTok plans to add self-service advertising, partnerships with influencers and in-app brand catalogues to engage its 1 billion monthly active users. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_23');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_23');\" ><sup id=\"footnote_plugin_tooltip_8938_1_23\" class=\"footnote_plugin_tooltip_text\">23<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_23\" class=\"footnote_tooltip\"> Maguire, Lucy. TikTok e-commerce is coming for hyper-engaged Gen Z. Vogue Business. February 8, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_23').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_23', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In addition, TikTok is selling its most valuable advertising real estate \u2013 a takeover of its home page \u2013 for more than&nbsp;$2 million in the U.S. on a holiday in the fourth quarter. <meta charset=\"utf-8\"><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_24');\" onkeypress=\"footnote_moveToReference_8938_1('footnote_plugin_reference_8938_1_24');\" ><sup id=\"footnote_plugin_tooltip_8938_1_24\" class=\"footnote_plugin_tooltip_text\">24<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_8938_1_24\" class=\"footnote_tooltip\"> Bloomberg News. TikTok charges up to $2 million a day for top advertising spots. Digital Commerce 360. June 11, 2021. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_8938_1_24').tooltip({ tip: '#footnote_plugin_tooltip_text_8938_1_24', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p><br>To get great products in front of always-on shoppers, more CPG brands are embracing digital ads to boost brand reach and e-commerce growth by always being ready to sell.<\/p>\n\n\n\n<p>Does your company use or plan to use digital advertising?<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_8938_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_8938_1();\">[<a id=\"footnote_reference_container_collapse_button_8938_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_8938_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_1');\"><a id=\"footnote_plugin_reference_8938_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> Daily time spent on social networking by internet users worldwide from 2012 to 2020. Statista. January 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_2');\"><a id=\"footnote_plugin_reference_8938_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Berthiaume, Dan. Survey: Social shopping soars during pandemic. Chain Store Age. July 14, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_8938_1_3\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_3');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3,<\/a> <a id=\"footnote_plugin_reference_8938_1_21\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_21');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21<\/a><\/th> <td class=\"footnote_plugin_text\"> Glasheen, Jasmine. Why Legacy Retailers Are Moving to TikTok and Other Video Tools. The Robin Report. August 10, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_8938_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4,<\/a> <a id=\"footnote_plugin_reference_8938_1_17\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_17');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17<\/a><\/th> <td class=\"footnote_plugin_text\"> Monteros, Maria. E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. Retail Dive. July 29, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_5');\"><a id=\"footnote_plugin_reference_8938_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Wiener, Lauren, Leora Kelman, Shane Fisher and Mark Abraham. The $100 Billion Media Opportunity for Retailers. BCG. May 19, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_6');\"><a id=\"footnote_plugin_reference_8938_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> Soper, Spencer. Amazon Advertising Rates Soar in Pandemic-Fueled Surge. Bloomberg. June 9, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_8938_1_7\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_7');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7,<\/a> <a id=\"footnote_plugin_reference_8938_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\"> Altersohn, Andrew. 5 Amazon advertising trends you need to know. Digital Commerce 360. June 11, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_8');\"><a id=\"footnote_plugin_reference_8938_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Graham, Megan. Amazon\u2019s ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined. CNBC. May 25, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_10');\"><a id=\"footnote_plugin_reference_8938_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> Amazon\u2019s share of the US digital ad market surpassed 10% in 2020. Insider Intelligence eMarketer. April 6, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_11');\"><a id=\"footnote_plugin_reference_8938_1_11\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11<\/a><\/th> <td class=\"footnote_plugin_text\"> Cheng, Andria. Why Walmart Wants A Bigger Slice Of The Digital Ad Market. Forbes. February 5, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_12');\"><a id=\"footnote_plugin_reference_8938_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Patel, Sahil and Alexandra Bruell. Walmart Buys Ad Tech to Chase Small-Business Advertisers. The Wall Street Journal. February 4, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_13');\"><a id=\"footnote_plugin_reference_8938_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> Bishop, Todd. Walmart takes another page from Amazon, reports 95% increase in U.S. advertising sales. GeekWire. August 17, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_14');\"><a id=\"footnote_plugin_reference_8938_1_14\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Newberry, Christina. 44 Instagram Stats That Matter to Marketers in 2021. Hootsuite. January 6, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_15');\"><a id=\"footnote_plugin_reference_8938_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Distribution of Instagram users worldwide as of July 2021, by age and gender. Statista. July 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_16');\"><a id=\"footnote_plugin_reference_8938_1_16\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16<\/a><\/th> <td class=\"footnote_plugin_text\"> Monteros, Maria. NPD: 51% of Facebook and Instagram users bought products while scrolling. Retail Dive. June 23, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_8938_1_18\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_18');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18,<\/a> <a id=\"footnote_plugin_reference_8938_1_19\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_19');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19<\/a><\/th> <td class=\"footnote_plugin_text\"> Hiken, Asa. Instagram tests ads in Shop tab, further building out e-commerce potential. Retail Dive. Aug. 13, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_20');\"><a id=\"footnote_plugin_reference_8938_1_20\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20<\/a><\/th> <td class=\"footnote_plugin_text\"> Hodge, Rae. TikTok hits 3 billion downloads. CNET. July 14, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_22');\"><a id=\"footnote_plugin_reference_8938_1_22\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>22<\/a><\/th> <td class=\"footnote_plugin_text\"> Iqbal, Mansoor. TikTok Revenue and Usage Statistics (2021). Business of Apps. August 4, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_23');\"><a id=\"footnote_plugin_reference_8938_1_23\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>23<\/a><\/th> <td class=\"footnote_plugin_text\"> Maguire, Lucy. TikTok e-commerce is coming for hyper-engaged Gen Z. Vogue Business. February 8, 2021. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_8938_1('footnote_plugin_tooltip_8938_1_24');\"><a id=\"footnote_plugin_reference_8938_1_24\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>24<\/a><\/th> <td class=\"footnote_plugin_text\"> Bloomberg News. TikTok charges up to $2 million a day for top advertising spots. Digital Commerce 360. 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