{"id":8558,"date":"2021-08-11T08:00:00","date_gmt":"2021-08-11T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=8558"},"modified":"2021-08-11T08:25:44","modified_gmt":"2021-08-11T16:25:44","slug":"the-other-side-of-coffee-finds-customers-wanting-to-try-something-new-at-grocery-outlet","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/the-other-side-of-coffee-finds-customers-wanting-to-try-something-new-at-grocery-outlet\/","title":{"rendered":"The Other Side of Coffee Finds Customers Wanting to Try Something New at Grocery Outlet"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Did you know more than 2.25 billion cups of coffee are consumed in the world every day? Did you also know those coffee beans come from a coffee berry, which gets discarded immediately after the coffee beans are harvested? As you can imagine, that\u2019s a lot of fruity pulp getting dumped and polluting the waterways of coffee farming countries like Colombia, as well as releasing earth-warming emissions. Camilo Bernal, Adela Romero, and Claudia Munera, Co-Founders of 3 Cousins Foods, Inc., learned about these practices and knew there had to be a better solution. That solution? Taking the organic coffee fruit \u201cwaste\u201d and turning it into a fruity, antioxidant-rich beverage that helps protect the environment and generates a new source of income for coffee farmers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1845\" height=\"669\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"Partners\" class=\"wp-image-8563\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1845 1845w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1536 1536w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/3-Cousins.jpg?w=1320 1320w\" sizes=\"auto, (max-width: 1845px) 100vw, 1845px\" \/><figcaption>Claudia Munera, Adela Romero, and Camilo Bernal <\/figcaption><\/figure>\n\n\n\n<p>The Other Side of Coffee launched in 2020 with plans to make their debut at the Expo West show, but with the COVID-19 pandemic putting a wrench in this plan, the cousins took to alternative routes to get samples to retail buyers. Bernal, Romero, and Munera were able to leverage RangeMe to get in front of retail buyers, which ultimately led to an exciting purchase order with Grocery Outlet. Read on to learn more about The Other Side of Coffee, how the supplier leverages RangeMe, and their experience with Grocery Outlet, along with some exciting product news!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Other Side of Coffee\u2013<\/strong><strong><em>quite literally<\/em><\/strong><strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>The Other Side of Coffee beverage is indeed the other side of coffee. Half of the coffee fruit (the beans) gets turned into warm toasty blends of coffee, while the other half (the fruit exterior) gets upcycled into an antioxidant-rich fruity beverage. The Other Side of Coffee is <em>not<\/em> coffee, and it\u2019s <em>not<\/em> tea. It\u2019s more like juice that is both rich in flavor and full of nutrients.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"1796\" alt=\"Coffee Waste\" class=\"wp-block-jetpack-slideshow_image wp-image-8565\" data-id=\"8565\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=1702 1702w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=284 284w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=970 970w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=1456 1456w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/TheOtherSideOfCoffee-Grocery-VisualDescription2.jpg?w=1320 1320w\" sizes=\"auto, (max-width: 1702px) 100vw, 1702px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Upcycled Fruit Juice Process<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1280\" alt=\"Coffee Fruit Farmer\" class=\"wp-block-jetpack-slideshow_image wp-image-8562\" data-id=\"8562\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WhatsApp-Image-2020-07-25-at-2.51.45-PM-1.jpeg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WhatsApp-Image-2020-07-25-at-2.51.45-PM-1.jpeg?w=853 853w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WhatsApp-Image-2020-07-25-at-2.51.45-PM-1.jpeg?w=200 200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WhatsApp-Image-2020-07-25-at-2.51.45-PM-1.jpeg?w=682 682w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/WhatsApp-Image-2020-07-25-at-2.51.45-PM-1.jpeg?w=300 300w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u201cWe work closely with our partner Claudia who is an agro-industrial engineer specializing in coffee, and is also a professor of coffee production methods at an established university in Colombia,\u201d explains Adela Romero, Co-Founder of The Other Side of Coffee. \u201cWhat she learned while studying the coffee fruit is that the parts that are discarded can be saved, and through a patented process, be preserved and turned into a puree and then concentrated syrup to develop our fruity beverage.\u201d<\/p>\n\n\n\n<p>What\u2019s clear is The Other Side of Coffee is not a competitor to coffee. It is a co-product of coffee. Their beverage contains no artificial flavors, colors, or preservatives. It\u2019s sweetened with stevia leaf extract and is only 40 calories per bottle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainable in more ways than one<\/strong><\/h2>\n\n\n\n<p>Sustainability and responsible decision making are part of The Other Side of Coffee\u2019s core. The brand is on a coffee fruit mission to reduce agriculture waste polluting waterways in coffee-growing regions, minimize the coffee industry\u2019s earth-warming methane emissions, and provide a better life for coffee farmers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/1233150_low.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"River sustainability\" class=\"wp-image-8567\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/1233150_low.jpg?w=1000 1000w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/1233150_low.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/1233150_low.jpg?w=375 375w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u201cWe are committed to giving back to the communities that help us bring this product to life,\u201d says Camilo Bernal, Co-Founder of The Other Side of Coffee. \u201cWhich is why we are giving back two percent of profits to social programs in Colombia\u2019s coffee-growing regions.\u201d&nbsp;<\/p>\n\n\n\n<p>On top of being a fair trade brand, each beverage comes in a reusable glass bottle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Getting samples in front of buyers<\/strong><\/h2>\n\n\n\n<p>The Other Side of Coffee\u2019s product is unfamiliar regarding ingredients and flavor, so the team needed to figure out how to get samples into the hands of retail buyers and consumers.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have a disruptive product,\u201d says Romero. \u201cBut it\u2019s different to anything out on the market, so sampling is crucial and has been a challenge throughout the pandemic. A sample is <em>needed<\/em> to understand the flavor profile of The Other Side of Coffee. A flavor profile that is sweet and fruity.\u201d<\/p>\n\n\n\n<p>This has been a challenge for the supplier as they planned to make their debut at Natural Product Expo West in Anaheim, CA, back in March 2020. After the show was canceled, Bernal decided to lean on their RangeMe account. RangeMe has provided an opportunity for The Other Side of Coffee to get in front of retail buyers and send samples so more and more buyers can get familiar with the flavor of their beverage.&nbsp;<\/p>\n\n\n\n<p>\u201cOn top of sending samples to buyers, more respected medical and nutrition organizations are <a href=\"https:\/\/www.webmd.com\/diet\/what-to-know-about-coffee-fruit#1-2\" target=\"_blank\" rel=\"noreferrer noopener\">publishing research<\/a> around the benefits of coffee fruit,\u201d explains Romero. \u201cThis is helping us educate consumers and further validate the nutritional claims of The Other Side of Coffee.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Opening the door to Grocery Outlet and beyond on RangeMe<\/strong><\/h2>\n\n\n\n<p>\u201cRangeMe has been our sampling outlet throughout the pandemic, and it paid off because a buyer from Grocery Outlet reached out that led to closing a deal with them,\u201d says Bernal. Grocery Outlet couldn\u2019t have been a better first retailer to work with because it is lower risk to trial and their shoppers are more willing to purchase something new to try since it is at a lower price point.\u201d&nbsp;<\/p>\n\n\n\n<p>Grocery Outlet was able to try the product and saw a massive opportunity for The Other Side of Coffee in their stores. They placed a purchase order of 4,500 bottles initially, and the partnership only grew from there.&nbsp;<\/p>\n\n\n\n<p>\u201cNot only have we developed a great business relationship with Grocery Outlet, but we also built a great relationship with the buyer who brought in our products,\u201d says Romero. \u201cNow, this retail buyer has moved on to work with a new retailer and is working up a deal to bring our products into their assortment! Their customer base values sustainability which is a great opportunity to grow our following with an even more ideal consumer group.\u201d&nbsp;<\/p>\n\n\n\n<p>The Other Side of Coffee team also emphasized how valuable RangeMe\u2019s resources have been to get in front of the right retailers and educate them on business practices and new opportunities.&nbsp;<\/p>\n\n\n\n<p>\u201cAll the resources RangeMe offers have been beneficial to us,\u201d says Bernal. \u201cThrough Submissions, we can find new and potential partners, and the sourcing campaigns have been great additional opportunities to submit our brand to retailers outside of our Submissions. We don\u2019t have to wait until the next year to submit to the same retailer multiple times.\u201d&nbsp;<\/p>\n\n\n\n<p>Additionally, Bernal noted, \u201cThe integration between ECRM and RangeMe for certain sourcing opportunities have been helpful because all of our information is right there, and we do not need to update or change anything depending on the opportunity. Through these opportunities, we\u2019ve been able to connect with retail buyers from Southeastern Grocers, RiteAid, and more.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overcoming obstacles and learning curves<\/strong><\/h2>\n\n\n\n<p>When the COVID-19 pandemic hit, the industry had to navigate a new way of conducting business. For The Other Side of Coffee, 2020 was supposed to be full of trade shows, samples, and more. When the pandemic hit, they decided to take a step back and evaluate areas they could improve in their business model before reaching out to retailers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Shipment.jpg?auto=format%2Ccompress\" alt=\"Shipping the product \" class=\"wp-image-8576\" width=\"501\" height=\"643\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Shipment.jpg?w=768 768w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Shipment.jpg?w=234 234w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Shipment.jpg?w=300 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure><\/div>\n\n\n\n<p>\u201cThrough 2020, we hit pause,\u201d says Romero. \u201cWe decided to focus on perfecting our pitch, improving our sampling process, and getting certifications for our business like the NMSDC minority certification. We decided to make the most out of this obstacle by doing a lot of learning on a smaller scale so we could expand when the time was right.\u201d&nbsp;<\/p>\n\n\n\n<p>And that time was right around the corner with Grocery Outlet. Once they were ready to work with Grocery Outlet, there was still more learning regarding navigating the purchase order and distribution process.&nbsp;<\/p>\n\n\n\n<p>\u201cThis was new for us so we had to get insight into the PO process, how to negotiate, and what delivery and pick up from warehouses looked like,\u201d says Romero. \u201cThis was our first real-world experience of working with a major retailer in the areas of finance and logistics. Thankfully Grocery Outlet had a buttoned-up process and was patient with working with a smaller supplier who was ready to learn.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s next for The Other Side of Coffee?&nbsp;<\/strong><\/h2>\n\n\n\n<p>The Other Side of Coffee has many exciting opportunities ahead for them through conversations with retailers they\u2019ve met through RangeMe and ECRM. They are also eyeing RangeMe\u2019s global expansion for when The Other Side of Coffee is ready to work with international retailers. In the meantime, Bernal is staying informed by reading RangeMe articles on <a href=\"https:\/\/www.rangeme.com\/blog\/what-you-need-to-consider-when-working-with-international-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">international business practices<\/a>.&nbsp;<\/p>\n\n\n\n<p>On top of exploring new retail opportunities and future growth, they\u2019re expanding their line of The Other Side of Coffee beverages beyond the original flavor. The latest additions to their lineup will include Apple and Citrus.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1044\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/New-flavors.jpg?auto=format%2Ccompress&amp;w=1024&amp;h=1024&amp;fit=crop\" alt=\"New Flavors\" class=\"wp-image-8566\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/New-flavors.jpg?w=1280 1280w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/New-flavors.jpg?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/New-flavors.jpg?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/New-flavors.jpg?w=1200 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption>New Flavors: Apple &amp; Citrus<\/figcaption><\/figure>\n\n\n\n<p>If you\u2019re interested in sampling The Other Side of Coffee\u2019s coffee fruit beverage, you can find them on RangeMe and at <a href=\"https:\/\/www.coffeefest.com\/ana2021\" target=\"_blank\" rel=\"noreferrer noopener\">Coffee Fest 2021<\/a> in Anaheim, CA.<\/p>\n\n\n\n<p>Are you a brand that takes waste and turns it into an amazing upcycled product? Learn more about certifying this product with Upcycled Food Association on RangeMe <a href=\"https:\/\/app.rangeme.com\/suppliers\/current\/services\/certifications\/service-providers\/upcycled-food-association\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This eco-conscious brand turns coffee waste into antioxidant-rich juice, which caught the attention of Grocery Outlet on RangeMe.<\/p>\n","protected":false},"author":33,"featured_media":8561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[2407,2405,2400,2404,2406,2413,2419,471,37,259,2410,2411,2416,2412,906,2415,30,2417,2414,2418,2420,2398],"class_list":["post-8558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-3-cousins-foods-inc","tag-adela-romero","tag-antioxidant-rich-juice","tag-camilo-bernal","tag-claudia-munera","tag-coffee-fest-2021","tag-coffee-fruit","tag-consumer-packaged-goods","tag-cpg","tag-ecrm","tag-grocery-outlet","tag-grocery-outlet-buyer","tag-how-to-get-your-product-in-front-of-buyers","tag-how-to-recover-your-business-from-the-effects-of-covid-19","tag-online-product-discovery","tag-organic-coffee-fruit","tag-rangeme","tag-rangeme-success-story","tag-reducing-coffee-waste","tag-supplier-success-story","tag-the-benefits-of-rangeme","tag-the-other-side-of-coffee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Other Side of Coffee Finds Customers Wanting to Try Something New at Grocery Outlet - The RangeMe Blog<\/title>\n<meta name=\"description\" content=\"This eco-conscious brand turns coffee waste into antioxidant-rich juice, which caught the attention of Grocery Outlet on RangeMe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/the-other-side-of-coffee-finds-customers-wanting-to-try-something-new-at-grocery-outlet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Other Side of Coffee Finds Customers Wanting to Try Something New at Grocery Outlet - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"This 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