{"id":7854,"date":"2021-06-10T08:00:00","date_gmt":"2021-06-10T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7854"},"modified":"2021-06-09T13:14:00","modified_gmt":"2021-06-09T21:14:00","slug":"community-grown-and-veteran-owned-how-triple-ds-bbq-stands-out","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/community-grown-and-veteran-owned-how-triple-ds-bbq-stands-out\/","title":{"rendered":"Community Grown and Veteran-Owned: How Triple D\u2019s BBQ Stands Out"},"content":{"rendered":"\n

After more than ten years of serving in the military and working for the federal government, Yancy Seals found himself motivated to start something new. It was Seals\u2019 lifelong passion for BBQ and how ingrained it was in his ways of bringing communities and families together that prompted him to put his beloved secret recipes on store shelves for consumers. But as a new brand breaking into a saturated market, Seals found himself taking on a learn-as-you-go method, navigating trials and errors to make his brand and products stand out. Fast forward 15 years and Triple D\u2019s BBQ is growing significantly and selling products locally, regionally, and nationally. Seals has been able to work with independent and major retailers, and most recently with CVS, with the help of RangeMe. <\/p>\n\n\n\n

\"Yance<\/figure>\n\n\n\n

Read on to learn more about Triple D\u2019s BBQ sauces and baked beans, how communities grow brands, and how RangeMe is helping get Triple D\u2019s in front of the right retailers. <\/p>\n\n\n\n

The sauce is the boss, and baked beans are the MVP<\/strong><\/h2>\n\n\n\n

BBQs are part of our culture. They bring families together for great company and even better food. Seals contributed to the great food (and company!) at his family BBQs by bringing his homemade BBQ sauces and baked beans. These secret recipes turned into the three product SKUs he would bring to market years later. <\/p>\n\n\n\n

Triple D\u2019s BBQ offers two fan-favorite sauces and classic baked beans. For the sauces, there is Triple D\u2019s Tangy & Sweet BBQ Sauce and Triple D\u2019s Hot & Spicy BBQ Sauce. Each BBQ sauce is vegan and gluten-free, made from the freshest ingredients and aromatic spices to achieve their distinct tangy tomato, citrus, and bold mesquite flavors. These sauces are versatile for marinating, topping, and dipping. As for Triple D\u2019s Gourmet Baked Beans, they are naturally low-fat, gluten-free, and vegan, making them a perfect side dish for any meal. <\/p>\n\n\n\n

\"Barbeque<\/figure><\/div>\n\n\n\n

Grown and loved by the community<\/strong><\/h2>\n\n\n\n

Beyond launching products that bring communities together, Seals relies heavily on communities to provide feedback and share insights on what they\u2019d like to see. It\u2019s how he stands out from the crowd. <\/p>\n\n\n\n

\u201cThe condiments category is very saturated,\u201d explains Seals. \u201cWe\u2019ve put together surveys that ask our customers what they like taste-wise and what they look for in a sauce because consumer interest is vital to us, and we want to make something consumers will love.\u201d <\/p>\n\n\n\n

It worked too; involving his community in building and growing the brand ultimately helped Triple D\u2019s BBQ quadruple sales since launching. <\/p>\n\n\n\n

Overcoming hurdles in the condiment world<\/strong><\/h2>\n\n\n\n
\"Triple<\/figure><\/div>\n\n\n\n

\u201cWhen you\u2019re a new brand entering the market, it\u2019s like you\u2019re a guppy in a giant ocean,\u201d says Seals. \u201cIt\u2019s hard to be seen, it\u2019s hard to figure out how<\/em> you\u2019re going to be seen, and finding your niche of customers is vital to the success of your business.\u201d <\/p>\n\n\n\n

As new brands on the market fight for attention with major players, you have to come up with creative ways to stand out and try new methods of getting in front of customers, including retailers. The need to stand out, along with the world going into a full-blown global pandemic and major tradeshows getting canceled last year, prompted Seals to join RangeMe. <\/p>\n\n\n\n

\u201cRangeMe has catapulted us to understand our business,\u201d says Seals. \u201cThrough their workshops, educational webinars, and monthly newsletters featuring tips, tricks, and best practices, I\u2019ve been able to rely on these resources when I have questions, as well as connect with my Customer Success Manager.\u201d <\/p>\n\n\n\n

Beyond RangeMe\u2019s educational resources, Seals has been able to get Triple D\u2019s in front of the right retail buyers during a time where he couldn\u2019t do it in person. <\/p>\n\n\n\n

RangeMe and ECRM\u2019s product discovery opportunities <\/strong><\/h2>\n\n\n\n

Like most emerging brands who had booked, planned, and saved to attend trade shows in 2020, many brands didn\u2019t know what to do and felt lost when the pandemic hit. <\/p>\n\n\n\n

\u201cI was planning to attend Expo West last year, but when it got canceled, I felt like RangeMe was my last hurrah,\u201d explains Seals. \u201cAnd it turned out to be the best thing I\u2019ve ever done.\u201d <\/p>\n\n\n\n

After signing up for RangeMe, uploading his product SKUs, and getting RangeMe Verified\u2122, Seals was ready to take on all the opportunities to get his brand discovered by retail buyers, starting with RangeMe and ECRM\u2019s ESIs (Efficient Supplier Introductions). <\/p>\n\n\n\n

\u201cThe ESIs have been priceless. I\u2019ve been to about six, which is where I connected with CVS,\u201d explains Seals. \u201cShortly after the virtual meeting, the same CVS buyer messaged me on RangeMe, and now Triple D\u2019s BBQ Sauces are sold in CVS stores located in California, Nevada, and Arizona with plans to expand!\u201d <\/p>\n\n\n\n

At the ESI events, Seals connected with several other retailers, including Dollar General and HEB. While on RangeMe, he has received several sample requests and messages from retail buyers at independent retailers and major retailers and distributors. <\/p>\n\n\n\n

Up next for Triple D\u2019s BBQ<\/strong><\/h2>\n\n\n\n

This year, Seals plans to continue improving Triple D\u2019s BBQs brand awareness and work with more retailers. Part of that is increasing social media efforts and the brands\u2019 online presence. The other half is leveraging their RangeMe profile and attending virtual opportunities such as the 2021 Global Market: Food & Beverage. <\/p>\n\n\n\n

\"Triple<\/figure>\n\n\n\n

Seals shared some great closing thoughts on what to keep in mind when starting out from one entrepreneur to another. \u201cFirst, you need to understand your businesses laterally and vertically, especially how consumers and retail buyers think, then you can start growing your business. Don\u2019t pass the small first. Take a look at the mom-and-pop shops out there; you\u2019ll be able to learn so much from working with them. Most importantly, be patient and be passionate. It\u2019s going to come.\u201d <\/p>\n\n\n\n

Are you a buyer interested in connecting with Triple D\u2019s BBQ on RangeMe? Visit their brand profile <\/em>here<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how Yancy Seals leverages RangeMe and ECRM to connect with independent and major retailers virtually. <\/p>\n","protected":false},"author":33,"featured_media":7856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[2047,2048,2046,471,37,306,259,2050,1234,2038,486,186,2045,763,2043,2042,906,1380,2041,30,1892,853,2049,2037,2039,2040,2044],"class_list":["post-7854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-baked-beans","tag-bbq-baked-beans","tag-bbq-sauce","tag-consumer-packaged-goods","tag-cpg","tag-cvs","tag-ecrm","tag-esi","tag-food-and-beverage-industry","tag-food-culture","tag-food-trends","tag-gluten-free","tag-gluten-free-bbq-sauce","tag-heb","tag-how-to-get-your-food-brand-on-retail-shelves","tag-how-to-stand-out-as-a-food-brand","tag-online-product-discovery","tag-online-product-discovery-for-cpg-brands","tag-popular-condiments","tag-rangeme","tag-rangeme-success","tag-rangeme-supplier","tag-trader-joes","tag-triple-ds-bbq","tag-vegan-bbq","tag-vegan-food","tag-yancy-seals"],"yoast_head":"\nCommunity Grown and Veteran-Owned: How Triple D\u2019s BBQ Stands Out - 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