One of the world\u2019s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. The app is rapidly gaining users, and users equal potential customers, so the curiosity towards how it could benefit brands is rapidly growing. If your target audience is Gen Z and younger millennials (but let\u2019s face it, there is something on TikTok for everyone) TikTok should probably become a part of your future marketing strategy. <\/p>\n\n\n\n
With 689 million<\/a> active monthly users, TikTok is unlikely to become a passing fad. The goal of this article is to get you up to speed on TikTok and share everything you need to know about unlocking the power of this popular platform. <\/p>\n\n\n\n If you find yourself asking, \u201cwhat the heck is TikTok?\u201d Check out my recent article about the platform and how product trends go viral here<\/a>. <\/p>\n\n\n\n As time goes on, more brands understand the power of TikTok\u00a0and its influence on younger demographics. Being able to get in front of young consumers allows brands to stay relevant and reach an audience that is typically unreceptive to traditional marketing methods.\u00a0<\/p>\n\n\n\n There are a number of business owners who are hesitant to join the app because they assume they will only reach a younger audience. However, as the app gains popularity, the range of users broadens. Nearly 38% of TikTok\u2019s users<\/a> in the US are above the age of 30. And given the hesitancy to join the platform, your brand can get ahead of your competitors by reaching a plethora of people at a relatively low cost by publishing creative content. <\/p>\n\n\n\n Many brands struggle with planning out creative ways to use the app\u2019s video and audio tools to promote their products. It doesn\u2019t matter what type of products you sell on TikTok; what truly matters is if you can blend your brand with existing viral content on the platform. If you can put a personal twist on current TikTok trends, your videos can potentially gain the attention of millions. Here are some examples of how brands are leveraging TikTok within their marketing mix:<\/p>\n\n\n\n Chipotle launched a hashtag challenge where they asked users to upload a video of themselves flipping a Chipotle burrito bowl lid on TikTok and tag their videos under #ChipotleLidFlip. The campaign consisted of 110,000 video submissions and more than 104 million video views. Not bad given at least 110,000 individuals had to purchase a burrito bowl to make the video!<\/p>\n\n\n\nHow marketers are using TikTok<\/strong><\/h2>\n\n\n\n
Chipotle<\/strong><\/a> <\/h4>\n\n\n\n