Raise your hand if a viral TikTok trend has personally victimized your wallet \ud83d\ude4b\u200d\u2640\ufe0f<\/p>\n\n\n\n
Among many other emerging trends, 2020 was undoubtedly the year TikTok dominated social media, and I will admit even I have fallen victim to the buying temptation that comes along with watching captivating TikTok videos. The platform has shown no mercy for consumer wallets, with countless products going viral thanks to the millions of reviews on the video-sharing social network. If you have ever wondered why certain unexpected products have been sold out at your local Target or ULTA, the culprit could likely be TikTok. Let\u2019s dive into an overview of the growing social media platform and 11 product trends that went viral on TikTok over the past year.<\/p>\n\n\n\n
TikTok is a short-form video-sharing app that allows users to create and share 15- to 60-second videos on any topic. TikTok is one of the fastest-growing social media platforms globally, giving consumers an alternative version of online sharing. Users have a wealth of creative freedom to produce short videos with music, filters, hashtags, and other features.<\/p>\n\n\n\n
The social media platform stands out from its competitors Youtube, Instagram, and Facebook by being an entertainment platform first and a lifestyle platform second. What makes the app so attractive to users is that anyone can become a popular content creator because of the user simplicity and inclusive algorithm.<\/p>\n\n\n\n
As of January 2021, the app has 689 million monthly active users<\/a> worldwide, making TikTok the seventh-largest platform in terms of users. TikTok is now ahead of platforms that have been around much longer, such as Snapchat, Pinterest, and Twitter.<\/p>\n\n\n\n TikTok is available in more than 150 countries and has been downloaded over 200 million times<\/a> just within the United States. If your brand’s target audience includes anyone between the ages of 13 and 40, TikTok is the right social media platform to add to your marketing mix. <\/p>\n\n\n\n TikTok is extremely popular with Generation Z, which influences the content users will see on the platform. Sixty-two percent<\/a> of TikTok users in the U.S. are between the ages of 10\u00a0and 29. Even though TikTok appeals primarily to younger generations, it seems to retain its audience as they grow up. There is a heap of TikTok content focusing on beauty, food, beverage, home, kitchen, and even apparel products, which are all popular categories with Gen Zers.<\/p>\n\n\n\n TikTok places sellers, brands, and businesses on an equal playing field when reaching and engaging with new audiences. Due to the app\u2019s algorithm, users with only a few followers can share content that receives millions of views. Depending on the content’s appeal, the right audience is easy to find, and the views and engagement will follow. Like other social media platforms, TikTok also has a community of creative influencers working with brands to promote their products and services.<\/p>\n\n\n\n To name a few, top brands like Chipotle<\/a>, Coca-Cola<\/a>, and Calvin Klein<\/a> have successfully participated in TikTok marketing campaigns to reach a new audience, particularly teenagers. There is untapped potential to reach new audiences on TikTok by creating content in-house or partnering with influencers on the platform that your ideal audience is already engaging with. TikTok is working hard to get more brands on the network and recently introduced a new analytics feature<\/a> to help marketers measure their TikTok performance. <\/p>\n\n\n\n The mix of the app’s one-of-a-kind algorithm with all the free time that emerged during the pandemic is a recipe for success and something CPG brands should consider exploring. Below is an overview of products that went viral on TikTok and flooded the discover page throughout the past year. Take note of the kind of videos they posted and influencers they partnered with to gain views!<\/p>\n\n\n\n The Ordinary is a beauty brand best known for making high-quality, science-driven products at industry-changing prices. With the help of TikTok, The Ordinary became an exceptionally well-known brand with popular skincare products such as this one. <\/p>\n\n\n\nWhat do CPG brands need to know about TikTok?<\/strong><\/h2>\n\n\n\n
Beauty Trends<\/strong><\/h2>\n\n\n\n
The Ordinary AHA 30% + BHA 2% Peeling Solution<\/strong><\/h4>\n\n\n\n