{"id":7441,"date":"2021-03-15T10:04:49","date_gmt":"2021-03-15T18:04:49","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7441"},"modified":"2025-07-22T08:49:35","modified_gmt":"2025-07-22T16:49:35","slug":"how-to-build-consumer-trust-in-your-products","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/how-to-build-consumer-trust-in-your-products\/","title":{"rendered":"How to Build Consumer Trust in Your Products"},"content":{"rendered":"\n

PTPA Media certifies innovative products that families can trust<\/strong>. By connecting manufacturers with consumers, PTPA Media helps companies establish instant confidence with the consumer and helps families identify products that have been tested and recommended by their peers. <\/p>\n\n\n\n

Why is establishing consumer trust so important? <\/strong><\/h2>\n\n\n\n

When it comes to key purchase-making decisions, brand trust is the most important factor, outpacing affordability<\/a>, meaning you could have a top-notch brand and product but may still struggle to convert prospects to paying customers if you don’t have their trust.<\/p>\n\n\n\n

There is an immense need for brand trust. 88% of shoppers can be swayed<\/a> with authentic reviews and brand responses. Today’s consumers are savvier and have become almost immune to marketing messaging. And with multiple options available to them, they want to ensure their money is spent effectively, so they seek other avenues to collect more trustworthy information before they buy.<\/p>\n\n\n\n

Creating confidence with your consumers is critical to your long-term success. Here are five factors to remember in building and maintaining trust.<\/p>\n\n\n\n

Trust is gained<\/h3>\n\n\n\n

Customers have become more diligent about doing their own product research, seeking out reviews, or being influenced by word-of-mouth before purchasing a product. <\/p>\n\n\n\n

Trust can come from social proof<\/h3>\n\n\n\n

Using a trusted symbol like the Parent Tested Parent Approved (PTPA) Seal of Approval<\/a> has built-in assurance through social proof<\/a>. What is social proof, you may ask? Put simply, social proof is a psychological effect that persuades us to imitate what others around us are doing. <\/p>\n\n\n\n

Trust should be maintained<\/h3>\n\n\n\n

Once you’ve made your first sale to a new consumer, it’s critical to keep the trust that helped make that decision. This means delivering on what your product or service claims to offer. <\/p>\n\n\n\n

Trust can be lost<\/h3>\n\n\n\n

Trust can be squandered in several ways: customers may be let down by your product or service, have a bad experience either in-store or online, or experience a poor interaction with your customer service (or lack thereof). <\/p>\n\n\n\n

Trust is transparency<\/h3>\n\n\n\n

Listening to your customers plays a large part in developing trust. What are their wants, ideas, concerns, or opinions?<\/p>\n\n\n\n

What are the benefits of a PTPA certification? <\/strong><\/h2>\n\n\n\n

Brands, both big and small, face significant challenges in today’s marketplace. With so many companies and businesses launching similar products and ideas each year, it is hard for consumers to know what to buy, and it is challenging for brands to break through the clutter to better sell to promising retailers. <\/p>\n\n\n\n

That is where the PTPA Seal of Approval program comes in. The PTPA Seal of Approval helps drive sales and increase awareness when leveraged across traditional and digital media channels. That\u2019s because the Seal of Approval means instant trust<\/strong>: imagine having a product that is known automatically and immediately recognized by millions of potential customers without you ever having to lift a finger!  <\/p>\n\n\n\n

The power of the PTPA Seal of Approval is its influence on purchasing decisions. It is an endorsement that tells families that your product is worthy of their purchase. The PTPA Seal of Approval is the most influential certification in the eyes of the consumers because brands will:<\/p>\n\n\n\n