{"id":7418,"date":"2021-03-04T10:50:05","date_gmt":"2021-03-04T18:50:05","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7418"},"modified":"2021-10-06T14:57:04","modified_gmt":"2021-10-06T22:57:04","slug":"were-living-in-the-age-of-conscious-consumerism","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/were-living-in-the-age-of-conscious-consumerism\/","title":{"rendered":"We’re Living in the Age of Conscious Consumerism"},"content":{"rendered":"\n

Our conscience increasingly influences our consumption. Now consumer packaged goods (CPG) brands and retailers need to adapt to conscious consumers whose core values draw them to purpose-led brands<\/a>. Conscious consumers take an intentional, informed, and empowered approach to shopping. They mindfully choose products from companies that \u2018do the right thing\u2019 to protect consumers\u2019 social, environmental, and financial well-being.

Let\u2019s see why more retail companies are focusing on three key areas of conscious consumerism (which align with 2021\u2019s top CPG trends<\/a>): supplier diversity, sustainability, and value. <\/p>\n\n\n\n

Supplier diversity<\/strong><\/a><\/h2>\n\n\n\n

Consumers want retail companies to collaborate with diverse suppliers to give underrepresented groups greater visibility and prosperity and spark meaningful social change.<\/p>\n\n\n\n

Supplier diversity programs connect retailers to brands that serve increasingly diverse consumers. Retailers seek supply chain partners that offer an assortment of relevant products to help more consumers feel welcome, valued, and understood. Diverse suppliers are businesses that are at least 51% owned and operated by people from a traditionally underrepresented or underserved group.1<\/sup><\/a>Bateman, Alexis, Ashley Barrington and Katie Date. Why You Need a Supplier Diversity Program. Harvard Business Review. August 17, 2020.<\/span><\/span>