{"id":7327,"date":"2021-01-21T14:59:28","date_gmt":"2021-01-21T22:59:28","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7327"},"modified":"2025-10-07T12:36:22","modified_gmt":"2025-10-07T20:36:22","slug":"how-to-achieve-product-certification-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/how-to-achieve-product-certification-and-why-it-matters\/","title":{"rendered":"How to Achieve Product Certification and Why it Matters"},"content":{"rendered":"\n

Thousands of new products launch every year, and it takes a lot of effort and gusto to stand out to retailers and consumers with so much competition in the consumer packaged goods (CPG) industry. You need a great product backed by a solid brand strategy and differentiators that make your brand\u2019s products shine. And in today\u2019s CPG world, consumers want to support brands and purchase products that align with their values. This is where brand and product certifications come in. <\/p>\n\n\n\n

What are certifications and why do they matter? <\/strong><\/h2>\n\n\n\n

Certifications are a way to set your brand apart from other suppliers in the retail industry. As consumers\u2019 shopping behaviors change and they become more aware of what these certifications mean, they search for products with familiar labels and icons. Consumers want products that help maintain their lifestyles, diets, religions, and so on. We see this in action as more and more consumers reach for products that promote healthy lifestyles such as non-GMO, gluten-free, paleo, biodegradable, and eco-cert. But it doesn\u2019t stop there. Consumers are demanding brands that encourage diversity, whether it be minority-owned, women-owned, or LGBTQ-owned. Consumers want to purchase products from brands that give back to communities, and do not harm animals or the environment, such as fair trade, vegan, rainforest alliance, or certified B corporation. <\/p>\n\n\n\n

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And because consumers demand these products, retailers are listening and buyers are actively searching for brands and products with certifications. In 2020, we saw buyer searches for certified products tick upward on the RangeMe platform. For food and beverage buyers, some of the most searched certifications included USDA Organic; Non-GMO Project Verified; Certified Gluten-Free; Fair Trade Certified; and Certified Vegan. The same went for health and beauty buyers who searched for more health-conscious products such as vitamins, supplements, and more because of changing consumer shopping behaviors during the pandemic. As for general merchandise buyers, there was a definite emphasis on diversity and sustainability certifications such as Women\u2019s Business Enterprise, Clean Label Project, and Biodegradable Products Institute. <\/p>\n\n\n\n

Certified products = trusted products<\/strong><\/h2>\n\n\n\n

Product certifications are so much more than just a tiny logo or icon featured on a product label. They provide consumers and retailers with the reassurance of standards, quality, and safety. <\/p>\n\n\n\n

A brand doesn\u2019t just achieve a product or brand certification overnight. It\u2019s a time consuming, thorough process that doesn\u2019t go without reason. Getting certified opens up the door to new customers, as mentioned earlier, and gives your brand credibility. <\/p>\n\n\n\n

Product certification is the process of a manufacturer partnering with a certifying organization to verify their products conform to a set of recognized industry standards. Below are some of the steps brands might need to follow and commit to in order to get their products certified. The process varies with each certification provider and type.<\/p>\n\n\n\n

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