{"id":7047,"date":"2020-10-13T08:00:00","date_gmt":"2020-10-13T16:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7047"},"modified":"2023-11-12T21:37:28","modified_gmt":"2023-11-13T05:37:28","slug":"supplier-spotlight-hibar-connects-with-beauty-buyers-looking-for-eco-friendly-products-on-rangeme","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-hibar-connects-with-beauty-buyers-looking-for-eco-friendly-products-on-rangeme\/","title":{"rendered":"How HiBAR is Connecting with Beauty Buyers on RangeMe"},"content":{"rendered":"
\n
\"HiBAR<\/figure>\n<\/div>\n\n\n

Combining zero-waste, function, and style, HiBAR was created with the mission of reducing plastic waste in your bathroom. Nora Schaper, Ward Johnson, Jay Schaper, and Dion Hughes joined forces in 2018 after realizing they\u2019ve all been separately exploring ways to eliminate plastic use. The team of four, who come from diverse backgrounds in body care, natural pet food, and Branding and Advertising, agreed that reducing plastic in the shower was the perfect place to start. They re-engineered how consumers wash and care for their hair by developing HiBAR, a line of solid, salon-quality shampoos with no need for plastic packaging. <\/p>\n\n\n\n

After launching HiBAR, Nora Schaper signed up for RangeMe and got verified to increase their visibility with retailers. Shortly after, several retailers including, ULTA, Beauty Bridge, UNFI, and Clarkes Health reached out. Read on to learn more about HiBAR and their experience on RangeMe, current retail partners, and plans for the upcoming year. <\/p>\n\n\n\n

Goodbye plastic. Hello HiBAR. <\/strong><\/h2>\n\n\n\n

Take a second and think about the products currently sitting in your shower. Shampoo? Conditioner? Body wash? Shaving cream? You likely have at least three out of the four, and if you\u2019re like the average person, you might have a few backup bottles. <\/p>\n\n\n\n

Now think about how many of these items come in plastic. All, right? <\/p>\n\n\n\n

HiBAR is changing that. \u201cAt HiBAR we\u2019ve created the first plastic-free hair products that are certified salon-quality by the National Association for Eco-Friendly Salons and Spas,\u201d shares Nora Schaper, Co-Founder of HiBAR. \u201cWhat a lot of consumers don\u2019t know is solid shampoo products are usually just soap, and those products have a pH balance of 7 to 9 when you should be using hair products with a pH balance of 5.\u201d <\/p>\n\n\n

\n
\"HiBAR\"<\/figure>\n<\/div>\n\n\n

Taking this into consideration, HiBAR developed a water-less, salon-quality, and balanced pH line of three different bar shampoo and conditioner formulas, including every day, moisturize, and volumize. So no matter a consumer\u2019s hair type or hair needs, there are options available. <\/p>\n\n\n\n

Additionally, \u201ceach HiBAR shampoo and conditioner comes in plastic-free packaging which eliminates the amount of plastic a consumer is purchasing,\u201d Schaper says. \u201cAnd because each bar is highly concentrated compared to your average bottle of shampoo, you need less of it, so it lasts longer.\u201d <\/p>\n\n\n\n

Bringing sustainability to retail shelves <\/strong><\/h2>\n\n\n\n

With a company established, a great product developed, and an important mission to share, the HiBAR team was ready to expand its direct-to-consumer model and reach into retail. Schaper spearheaded this initiative, generating retail leads from zero-waste stores to salons, drugstores, grocers, and beauty retailers. <\/p>\n\n\n\n

At her previous company, Schaper used RangeMe\u2019s free subscription and was familiar with the platform\u2019s potential and the ability for HiBAR to boost their visibility with new retail leads and learn about new retailers. <\/p>\n\n\n

\n
\"HiBAR<\/figure>\n<\/div>\n\n\n

After signing up and creating a profile for HiBAR, Schaper upgraded to Premium in May of 2020 and got RangeMe Verified\u2122 to further increase their reach with new retail buyers. \u201cOur favorite tool that we get access to now is Submissions,\u201d says Schaper. \u201cIt makes it so much easier to get in front of retailers, plus everything you need to know is right there from category reviews to retailer descriptions that help you determine if your products would be the right fit.\u201d <\/p>\n\n\n\n

Buyer connections on RangeMe<\/strong><\/h2>\n\n\n\n

Since joining RangeMe, HiBAR has received several messages and sample requests from retail buyers at various retailers, including ULTA, Beauty Bridge, Thrive Market, iHerb, and HSN. Schaper has established deals with UNFI and Clark\u2019s Nutrition & Natural Foods Markets and has ongoing conversations with additional retailers. <\/p>\n\n\n\n

\u201cClark\u2019s Nutrition & Natural Foods Markets is an independent retailer with four locations throughout California,\u201d Schaper explains. \u201cThey picked up all three of our SKUs and even helped us open a distribution center in Southern California. It\u2019s been a great experience working with them.\u201d <\/p>\n\n\n\n

On top of the retailers Schaper is currently conversing with, she\u2019s been able to leverage RangeMe\u2019s Profile Insights to see which retailers have checked out HiBAR\u2019s profile and add those leads to her sales pipeline to pursue. <\/p>\n\n\n\n

It\u2019s the small changes that can make an impact<\/strong><\/h2>\n\n\n\n

HiBAR has big plans in the works. They plan on launching new products that inspire people to make more sustainable changes to their lifestyles, starting with eliminating the need for plastic in their bathrooms. <\/p>\n\n\n\n

Additionally, HiBAR\u2019s team understands the importance of influencer marketing to grow a brand, especially a beauty brand. They\u2019re launching an influencer marketing plan to promote and bring awareness to their products in a thoughtful, genuine way, while also spreading awareness of the bigger issue, plastic. <\/p>\n\n\n\n

Advice to other suppliers <\/strong><\/h2>\n\n\n\n

\u201cKnow there is a need and desire for your product and believe in it. You\u2019ve got to keep doing what you\u2019re doing as persistence and perseverance is key to success,\u201d Schaper says. \u201cYou will be surprised, don\u2019t give up hope.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how HiBAR leveraged their Premium subscription to get their shampoo and conditioner bars in front of independent and major retailers. <\/p>\n","protected":false},"author":33,"featured_media":7073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[474,1520,1194,529,1512,1515,1518,1519,906,1513,1316,1514,728,516,678,1516,615,1521],"class_list":["post-7047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-beauty-bridge","tag-buyer-connections-on-rangeme","tag-cpg-brand-success-story","tag-eco-friendly","tag-hibar","tag-how-to-get-my-shampoo-into-retail","tag-hsn","tag-iherb","tag-online-product-discovery","tag-plastic-free","tag-retail-leads","tag-salon-quality","tag-supplier-success","tag-sustainable-sustainability-recycled-recyclable-compostable-environment-energy-efficient-renewable-energy-sustainably-sourced-zero-waste-carbon-footprint-carbon-emissions-eco-friendly-ecological","tag-thrive-market","tag-ulta","tag-unfi","tag-zero-waste-2"],"yoast_head":"\nHow HiBAR is Connecting with Beauty Buyers on RangeMe - 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