{"id":7024,"date":"2020-09-23T07:49:00","date_gmt":"2020-09-23T15:49:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=7024"},"modified":"2022-04-12T12:06:55","modified_gmt":"2022-04-12T20:06:55","slug":"increase-consumer-and-retailer-loyalty-by-getting-fairtrade-certified","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/increase-consumer-and-retailer-loyalty-by-getting-fairtrade-certified\/","title":{"rendered":"Increase Consumer and Retailer Loyalty By Getting Fairtrade Certified"},"content":{"rendered":"\n

The Fairtrade label<\/a> is one of the most recognizable certifications in the world, with its commitment to improving the lives of nearly two million farmers and workers. October is Fair Trade Month, and we are calling on businesses to learn more about this popular certification and understand how it can fit with your brand\u2019s sourcing model.<\/p>\n\n\n\n

What is fair trade?<\/strong><\/h2>\n\n\n\n

Fair trade is a global movement that advocates for farmers and workers to have a livable income, safe working conditions and the conditions they need to thrive, such as access to training and education, environmental protection, collective bargaining, and supporting the rights of women and children. According to The World Bank, many farmers in the Global South,  which includes Latin America, Africa, and parts of Asia and Asia Pacific, live on less than $2 per day. To redress this, Fairtrade International (and its US branch \u2013 Fairtrade America) sets economic, social, and environmental standards<\/a> to ensure these farmers are getting a fair deal for the products they grow, take care of the environment, and build community resources. By getting Fairtrade certified, you\u2019re prioritizing the people and places behind your products and joining a network of ethically-minded brands. <\/p>\n\n\n\n

Fairtrade is often thought of as a certification first and foremost, which is true. But what you might not know is that Fairtrade also runs projects on the ground to better the lives of farmers and their communities. Fairtrade makes farming communities more sustainable, advocates to governments about issues like living income, child labor, and workers\u2019 rights, and conducts cutting-edge research to inform businesses, non-profits, governmental bodies, and shoppers on ways to build a more equitable world. For more than 30 years, the Fairtrade movement has been working in different ways to seek change through trade.<\/p>\n\n\n\n

An example of this extended work is our Women\u2019s Schools of Leadership in places like Cote D\u2019Ivoire. Women like Rosine, a cocoa farmer, have benefited from Fairtrade\u2019s certification program as well as this project supporting gender equality. \u201cI\u2019ve seen that Fairtrade has helped us a lot in cocoa farming,\u201d she says, describing how she\u2019s investing in building a house with the help from the Fairtrade Premium. \u201cWe want each one of us women to see our freedom to have our own homes\u2026and then sleep soundly inside them with our husbands and children.\u201d<\/p>\n\n\n\n

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