{"id":6984,"date":"2020-09-03T07:28:00","date_gmt":"2020-09-03T15:28:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=6984"},"modified":"2025-07-29T06:34:38","modified_gmt":"2025-07-29T14:34:38","slug":"email-marketing-services-for-growing-brands","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/email-marketing-services-for-growing-brands\/","title":{"rendered":"Email Marketing Services for Growing Brands"},"content":{"rendered":"\n

If you\u2019ve been reading our blog posts regularly these past few months, you know that we\u2019re big proponents of having a solid marketing toolkit to best promote and represent your brand and product(s). Whether we\u2019re talking about digital sell sheets, or optimizing your social media marketing strategy, these different tools should be a part of your marketing efforts. But the marketing fun doesn\u2019t stop there\u2014this post will take a look at email marketing and how brands can wield this tool to their advantage.<\/p>\n\n\n\n

The importance of email marketing<\/strong><\/h2>\n\n\n\n

Remember the time before the Internet, when mailer upon mailer would land in your mailbox promoting the latest and greatest new products? Those direct mail pieces have evolved, and with the birth of the digital age, are now delivered electronically, or what we would call email marketing. Essentially, any time your company emails your customers, you\u2019re sending out some form of email marketing, whether it\u2019s a general message from your company, a promotion, or a special customers-only deal.<\/p>\n\n\n\n

While there may be some consumers out there grumbling about how they get flooded with marketing emails from different companies, email marketing is still a relevant and essential part of your overall digital strategy.<\/p>\n\n\n\n

\u201cE-mail marketing is still the most underrated marketing channel for any business, hands down,\u201d says Max Bidna, CEO and Co-Founder of Hell\u2019s Creative LLC. \u201cWhen done right, email can build brand awareness, drive sales, and, most importantly, help brands stay top of mind before, during, and after the buying decision.\u201d<\/p>\n\n\n\n

In fact, a study<\/a> of 1 billion shopping sessions that occurred in 2019 found the conversion rate for email (ie, a customer reads your email, then makes a purchase) was 2.3%. That may not sound high, but it is double the conversion rate from social media, which was at only 1%. The key to successful email marketing, however, is research. Any brand that will use email marketing must have an in-depth analysis of its consumer audience if they want their email strategy to be successful.<\/p>\n\n\n\n

\u201cEmail marketing based on customer-centric research has yielded really powerful, really fast, really visible results,\u201d says Jeffrey Windsor, Vice President of Content Marketing for 97th<\/sup> Floor<\/a>, a digital marketing agency. Windsor says their approach to email marketing is audience-first, and each individual segment is carefully researched, and a persona built for each, before crafting content for those personas. And that\u2019s brought the brands they work with great success.<\/p>\n\n\n\n

\u201cWith one client, we took over their existing email marketing program,\u201d Windsor says. \u201cWe spent a few weeks doing our research, but as soon as we launched they had a 300% increase in opens and clicks. And their call-center was literally overwhelmed by their order volume. The opens and click stayed mostly consistent (though the call volume decreased to a manageable level, much to their relief).\u201d<\/p>\n\n\n\n

There are some aspects of email marketing that brands need to be aware of to ensure success:<\/p>\n\n\n\n