{"id":6598,"date":"2020-04-14T06:00:00","date_gmt":"2020-04-14T14:00:00","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=6598"},"modified":"2023-12-12T00:35:57","modified_gmt":"2023-12-12T08:35:57","slug":"supplier-spotlight-physicians-choice-breaks-into-new-sales-channels-one-retailer-at-a-time","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-physicians-choice-breaks-into-new-sales-channels-one-retailer-at-a-time\/","title":{"rendered":"Supplier Spotlight: Physician\u2019s Choice breaks into new sales channels one retailer at a time"},"content":{"rendered":"\n
Physician\u2019s Choice was founded in 2017 as an idea of Co-Founders Logan Chierotti and Ryan Russo. Cheirotti, as a lifelong supplement user and entrepreneur, saw an opportunity in the market for affordable supplements that were made from effective, pure and clinically proven ingredients. Physician\u2019s Choice first sold their products direct-to-consumer on their website then expanded to Amazon, where they saw a significant opportunity to reach more customers. Physician\u2019s Choice quickly became the fastest-growing brand on Amazon, with the #1 best-selling probiotic product. Channel Manager Scott Farina joined the team to further grow the brand by developing new sales channels and retailer relationships. After entering the Walmart online retail space, Physician\u2019s Choice worked quickly to grow its footprint and enter more online and brick-and-mortar retailers. Most recently, Physician\u2019s Choice made a connection with independent retailer Olivia\u2019s Beauty through RangeMe. <\/p>\n\n\n\n
\u201cIf we wouldn\u2019t take it, we don\u2019t make it<\/strong>“<\/h2>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
As a staple of Physician\u2019s Choice philosophies, the motto \u201cif we wouldn\u2019t take it, we don\u2019t make it\u201d demonstrates the company\u2019s passion for producing products with simple, clean ingredients and putting them into supplements that really work. <\/p>\n\n\n\n
\u201cWe don\u2019t make any products at Physician\u2019s Choice that we wouldn\u2019t give to our families,\u201d shares Farina. \u201cWe never play on the fads and trends; we create high-quality staple products that naturally improve the health of consumers in our communities.\u201d<\/p>\n\n\n\n
Opening the door to new opportunities <\/strong><\/h2>\n\n\n\n
Physician\u2019s Choice is successfully selling on Amazon as a Best-Seller brand, but given the opportunities that still exist in both the online and retail spaces, there is even more drive to take what\u2019s been working for them so far and apply it to as many sales channels as possible. <\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
\u201cAs we continue to develop our e-commerce and brick-and-mortar channels, we are keeping an eye on retailers and partnerships that will benefit everyone the most: Us, our partners, the retailers, and our customers,\u201d Farina says. <\/p>\n\n\n\n
In January 2020, Physician\u2019s Choice signed up for RangeMe, added their full catalog of supplements, and got RangeMe Verified\u2122.<\/p>\n\n\n\n
\u201cWhile we continue to build our brand with both independent buyers and mass-market channels, we saw RangeMe as the perfect bridge to connect and build relationships with quality retailers to help us get as many of our products into the hands of people who need them and want them,\u201d said Farina. \u201cIt\u2019s one hub to connect and get visibility from buyers and retailers we might have not been able to connect with before.\u201d <\/p>\n\n\n\n
Soon after signing up, the brand was quickly discovered by popular independent retailer Olivia Beauty and received their first purchase order from them. <\/p>\n\n\n\n
Interest in independent retailers and beyond<\/strong><\/h2>\n\n\n\n
Physician\u2019s Choice is dedicated to finding retailers of all sizes to help grow their brand. Whether it\u2019s through independent retailers to major retail chains, the end goal is to be a household name\u2014not for notoriety but to ensure that everyone who wants access to pure, effective supplements has that access no matter where they are in the world. <\/p>\n\n\n\n
\u201cWe\u2019re focused on connecting with retailers that share the same values as us. We\u2019re excited about our new relationships with RangeMe and Olivia Beauty. We are excited and look forward to building many more partnerships in the near future while we continue to build out our product catalog,\u201d says Farina. <\/p>\n\n\n\n
Advice to suppliers<\/strong><\/h2>\n\n\n\n
\u201cWorking with a small- to medium-sized retailers has its perks and can play a big role in a brand\u2019s success. It\u2019s a great way to gradually increase brand awareness and get a taste of what it\u2019s like to work with a retailer if you haven\u2019t before. Independent retailers are flexible and you have to learn to be fluid as well.\u201d <\/p>\n\n\n\n
While Physician\u2019s Choice is excited to have formed their first relationship with a brick-and-mortar retailer on RangeMe, that\u2019s just the beginning of many more success stories to come. <\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"
Learn how Physician\u2019s Choice was able to continue expanding their channel reach through a connection with Olivia Beauty on RangeMe. <\/p>\n","protected":false},"author":33,"featured_media":6603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[471,37,1009,1002,293,210,1007,1006,326,261,32,1003,27,463,1004,105,728,1005],"class_list":["post-6598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-packaged-goods","tag-cpg","tag-how-to-get-into-brick-and-mortar-stores","tag-how-to-get-into-retail","tag-independent-retailer","tag-independent-retailers","tag-medium-business","tag-olivia-beauty","tag-rangeme-premium","tag-rangeme-verified","tag-retail","tag-sales-channels","tag-small-business","tag-smb","tag-supplement-brand","tag-supplier-spotlight","tag-supplier-success","tag-walmart-com"],"yoast_head":"\n
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