{"id":6399,"date":"2020-02-25T14:11:34","date_gmt":"2020-02-25T22:11:34","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=6399"},"modified":"2021-10-06T15:31:44","modified_gmt":"2021-10-06T23:31:44","slug":"supplier-spotlight-mamies-pies-spreads-happiness-one-pocket-pie-at-a-time","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-mamies-pies-spreads-happiness-one-pocket-pie-at-a-time\/","title":{"rendered":"Supplier Spotlight: Mamie\u2019s Pies spreads happiness one pocket pie at a time"},"content":{"rendered":"\n

What started as an ambitious solution to fundraise money for her daughter\u2019s high school dance, eventually turned into Kara Romanik\u2019s greatest business idea to date. About six years ago, Romanik\u2019s daughter came home from school disappointed that her school didn\u2019t have enough money for the dance. As a solution, Romanik decided to bake her mother\u2019s pie recipe to sell and raise money for the dance. Romanik baked 120 of Mamie\u2019s pies and the success of that fundraising event inspired Romanik to start a business. After a few design pivots, Mamie\u2019s Pies was born. When it was obvious the pocket-size frozen pies were a hit with consumers, Romanik decided to sign up for RangeMe and unlock the opportunity it possessed, with the right sales strategy. Read on to learn how Romanik found retail success by getting her team to join RangeMe.\u00a0<\/p>\n\n\n\n

The frozen little pies with the big homemade taste<\/strong><\/p>\n\n\n\n

\"Mamie's<\/figure><\/div>\n\n\n\n

Customers loved Mamie\u2019s 9-inch pies, but they also wanted to enjoy the dessert regularly in smaller portions. Romanik listened to her customers and created her infamous New England style frozen pocket pies in the shape of apples, blueberries, and pumpkins.\u00a0<\/p>\n\n\n\n

\u201cWe have a total of six flavors,\u201d says Romanik, \u201cand the pocket pies we sell year-round include apple, cherry, wild Maine blueberry, strawberry, peach, and our seasonal flavor is pumpkin.\u201d\u00a0<\/p>\n\n\n\n

What\u2019s more, the ingredients are the same eight ingredients Romanik\u2019s mother, Mamie, used in her recipe. There are four ingredients in the filling and four in the crust, all ingredients are simple and natural. \u201cWe\u2019re able to keep the same simple ingredients because each pie is flash frozen and packaged immediately which retains the authenticity of the flavor and texture, nothing is compromised,\u201d explains Romanik.<\/p>\n\n\n\n

One million pocket pies\u2013sold<\/strong><\/p>\n\n\n\n

Mamie\u2019s Pies were being sold in about 40 grocery stores across Northern California and four years ago, had a successful Summer Fancy Foods show where they met multiple well-known companies, including Oprah\u2019s retail team, QVC, Williams-Sonoma, Stonewall Kitchen, Safeway, Albertsons, just to name a few.\u00a0<\/p>\n\n\n\n

\"Kara<\/figure><\/div>\n\n\n\n

After the show, Oprah\u2019s team reached out and said they would like to feature Mamie\u2019s Pies as one of \u201cOprah\u2019s Favorite,\u201d but in order to qualify Mamie\u2019s Pies needed to be available online. So Romanik and her daughter built their e-commerce site, set up co-packing and contracted with fulfillment centers capable of keeping the integrity of their product. At that point, they decided to take a step back from grocery and focus on their e-commerce side of the business.\u00a0<\/p>\n\n\n\n

\u201cQVC reached out not too long after Oprah\u2019s team did and we\u2019ve been on air now a total of 46 times,\u201d says Romanik. \u201cOver the last 20 months between QVC, our website, and e-commerce partners, we\u2019ve sold over 1 million pocket pies. It\u2019s been an incredible experience to grow our business.\u201d\u00a0<\/p>\n\n\n\n

Re-enter RangeMe as a sales tool<\/strong><\/p>\n\n\n\n

\"Mamie's<\/figure><\/div>\n\n\n\n

Originally, Mamie\u2019s Pies signed up for RangeMe when they were expanding their local grocery store presence. But after deciding to take a step back from retail 3 years ago, Romanik decided to end her subscription with RangeMe.\u00a0<\/p>\n\n\n\n

But in June of 2019, Mamie\u2019s Pies was ready to get back into retail and signed up for RangeMe as Premium and got RangeMe Verified\u2122 immediately. \u201cGetting verified checks the boxes for buyers so they don\u2019t have to do the research themselves,\u201d says Romanik.\u00a0\u00a0<\/p>\n\n\n\n

Romanik decided to use RangeMe differently the second time around. She looped in her brokers and new sales retail team and taught them how to use RangeMe. They all now use the RangeMe account to spot retailer leads that show up in Profile Insights and from there can work their contacts to open doors with retailers across the country. \u201cIt\u2019s a perfect lead,\u201d says Romanik.\u00a0<\/p>\n\n\n\n

Advice to suppliers on RangeMe<\/strong><\/p>\n\n\n\n

\u201cBe as thorough as possible when filling out your RangeMe profile,\u201d shares Romanik. \u201cKnow the pricing in the industry and the pricing of your competition when deciding on your MSRP. Use your profile to share news and to announce things such as upcoming trade shows you\u2019re attending by including it in your banner image. Get RangeMe Verified\u2122 to boost your visibility. And get an outlet for the info you\u2019re gathering from your Insights such as using that information to pursue leads and make the calls. But most importantly, use it as an active tool.\u201d<\/p>\n\n\n\n

Romanik has learned a lot about how to optimize her RangeMe profile and utilize it as a sales management tool by looping in her team through Team Access. It has proven to be the secret recipe for Mamie\u2019s Pies\u2019 success on RangeMe. As of the fourth quarter of 2019, Mamie\u2019s Pies has set over 800 stores of major retailers nationwide and more to come in 2020. <\/p>\n\n\n\n

Learn about setting up Team Access here<\/a>. <\/p>\n\n\n\n

Not a supplier on RangeMe yet? Sign up for free here<\/a>.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Find out how Kara Romanik unlocked the recipe for success on RangeMe.<\/p>\n","protected":false},"author":33,"featured_media":6400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[201,800,805,804,802,801,803,40,796,799,326,261,274,362,415,26,105,798],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-albertsons","tag-baked-goods","tag-how-to-get-my-brand-into-retail","tag-how-to-get-my-product-into-retail","tag-how-to-get-on-qvc","tag-how-to-get-your-pie-into-retail","tag-how-to-have-a-successful-trade-show","tag-how-to-sell-my-product","tag-mamies-pies","tag-pies","tag-rangeme-premium","tag-rangeme-verified","tag-sales","tag-sales-strategy","tag-summer-fancy-food","tag-supplier","tag-supplier-spotlight","tag-team-access"],"yoast_head":"\nSupplier Spotlight: Mamie\u2019s Pies spreads happiness one pocket pie at a time - 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