{"id":6393,"date":"2020-02-24T12:17:25","date_gmt":"2020-02-24T20:17:25","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=6393"},"modified":"2026-10-21T11:02:38","modified_gmt":"2026-10-21T19:02:38","slug":"best-practices-for-pricing-products","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/","title":{"rendered":"Best Practices for Pricing CPG Products"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Success in business is all about knowing your value. For consumer packaged goods (CPG) suppliers, success is also about knowing the value their products add to the marketplace, so the products reflect optimal pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing is of vital importance to CPG suppliers because it directly affects their bottom line and competitive strategy. Yet, many CPG suppliers struggle with deciding which figures to put on their price tags to attract enough consumers willing to pay while protecting their profit margins and competitive positioning.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group key-takeaways is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing is an ongoing process: test, measure, and adjust as costs and competition change.\u00a0<\/li>\n\n\n\n<li>The five common CPG pricing strategies are cost-based, competitive, value-based, price skimming, and penetration pricing.\u00a0<\/li>\n\n\n\n<li>Retailers add their own margin on top of your wholesale price, so work backward from the shelf price shoppers will see.\u00a0<\/li>\n\n\n\n<li>With cost-based pricing, divide your variable cost per unit by one minus your target margin. A $16 cost at a 20% margin gives a $20 price.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Particularly in the startup phase, business owners are overwhelmed by relentless pressure as they launch a new company, study their customers and constantly keep an eye on their competitors. When CPG companies expect to get their prices right from day one, it only adds to their stress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To relieve CPG companies of the confusion and pressure to price their products appropriately, we\u2019ll look at common pricing concepts and best practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For CPG success, know your numbers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First off, pricing isn\u2019t a one-and-done event; it\u2019s an ongoing process. It takes time to discover where the price is right. If CPG suppliers charge too much, consumers will walk away. If suppliers charge too little, they can\u2019t cover their costs due to insufficient cash flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By contrast, effective pricing can help CPG suppliers maximize their sales and deliver sustainable profit margins, support consistent brand positioning and reflect what consumers are actually willing to pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, knowing their numbers will help CPG suppliers understand what they can afford to charge and how flexible they can be to stay competitive. Knowing this price range can also help CPG suppliers compete effectively online, where product prices can fluctuate hourly. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How pricing affects the consumer experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to McKinsey, today\u2019s consumers are price sensitive, which means pricing weighs heavily on their decision of whether to purchase a product. This consumer behavior is most prevalent among lower income households.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among households that earn less than $50,000 per year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>46% are looking for ways to save money<\/li>\n\n\n\n<li>37% for sales and promotions<\/li>\n\n\n\n<li>36% pay more attention to prices<\/li>\n\n\n\n<li>32% use coupons and loyalty cards more often<\/li>\n\n\n\n<li>29% shop around to get the best deal<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_1');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_1');\" ><sup id=\"footnote_plugin_tooltip_6393_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_1\" class=\"footnote_tooltip\">Grimmelt, Anne, Max Magni, and Alex Rodriguez. US consumers in 2019 are ready to spend\u2014but wisely. McKinsey &amp; Company. December 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yet the pricing spectrum ranges from value items with lower prices on one end to premium products with higher pricing on the other end. As we saw in <a href=\"https:\/\/www.rangeme.com\/blog\/value-shopping-still-soars-in-strong-economy\/\">Value Shopping Still Soars in a Strong Economy<\/a>, consumers started to pay closer attention to price during the recession in 2009 and they still do so today. Conversely, we learned that <a href=\"https:\/\/www.rangeme.com\/blog\/affluent-americans-seek-premium-products\/\">affluent Americans seek premium products<\/a> \u2013 and accept the higher price tags associated with superior quality. How CPG suppliers price their products relative to rivals\u2019 reflects the value of their offerings and influences consumers\u2019 expectations.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_2');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_2');\" ><sup id=\"footnote_plugin_tooltip_6393_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_2\" class=\"footnote_tooltip\"> &nbsp;Odjick, Desirae. How to Price Your Product: What You Need to Know About Pricing Before You Launch. Shopify. May 28, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Price is one of the reasons <a href=\"https:\/\/www.rangeme.com\/blog\/5-reasons-why-a-buyer-says-yes-to-one-product-over-another\/\" target=\"_blank\" rel=\"noopener\">buyers say yes<\/a> to one product over another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These overarching principles can guide CPG suppliers\u2019 pricing strategies:<strong>\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skip the price war:<\/strong> Avoid competing on price alone, as it suggests the item is a commodity rather than a value-added offering that is worth more. CPG suppliers can invest in building their brand name and add exclusive products to their assortments to strengthen their resilience in the event of a price war.<\/li>\n\n\n\n<li><strong>Know the audience:<\/strong> Research the desired consumer market to understand how the product serves their needs and what price range they are most willing to pay. Understanding price elasticity will help CPG suppliers know how responsive consumer demand is when the price changes.<\/li>\n\n\n\n<li><strong>Analyze competitors:<\/strong> Look at the whole value of what rivals offer, including any value-added services. Monitor competitors\u2019 past price levels to spot patterns and anticipate fluctuations in consumer demand.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_3');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_3');\" ><sup id=\"footnote_plugin_tooltip_6393_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_3\" class=\"footnote_tooltip\"> \u00a0Zahorsky, Darrell. Pricing Strategies for Small Business. The Balance Small Business. February 12, 2020. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u00a0<\/li>\n\n\n\n<li><strong>Command a premium:<\/strong> Boston Consulting Group says that instead of passing inflation hikes along to consumers, top companies charge a premium to reflect the value of the innovations they make to their products and they can strategically increase their prices to boost volume growth.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_4');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_4');\" ><sup id=\"footnote_plugin_tooltip_6393_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_4\" class=\"footnote_tooltip\"> \u00a0Edelstein, Peri, Krishnakumar (KK) S.\u00a0Davey, Aman Gupta, Seth\u00a0Marcus, Jim Brennan, and Cara\u00a0Loeys. What the Fastest-Growing CPG Companies Do Differently. BCG. June 14, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Common pricing strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The right strategy depends on your goals and your position in the category. These are the five most common:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost-based pricing:<\/strong> Add a set margin to what it costs to make each unit.<\/li>\n\n\n\n<li><strong>Competitive pricing:<\/strong> Set your price relative to similar products on the same shelf.\u00a0<\/li>\n\n\n\n<li><strong>Value-based pricing:<\/strong> Price based on how much shoppers believe the product is worth.\u00a0<\/li>\n\n\n\n<li><strong>Price skimming:<\/strong> Launch at a higher price, then lower it as the market matures.\u00a0<\/li>\n\n\n\n<li><strong>Penetration pricing:<\/strong> Launch at a lower price to win trial and market share, then raise it over time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The \u2018best\u2019 pricing strategy depends on a company\u2019s objectives, needs and competitive leverage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Retail Margins Affect Your Price<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your wholesale price is what a retailer pays you. The retailer then adds its own margin to set the shelf price, and if you sell through a distributor, the distributor adds a margin too. Work backward from the shelf price you want shoppers to see to make sure every partner\u2019s margin fits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To estimate the shelf price, divide your wholesale price by one minus the retailer\u2019s target margin. For example, if your wholesale price is $20 and the retailer targets a 40% margin, the shelf price would be $20 \u00f7 (1 \u2212 0.40) = $33.33.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.rangeme.com\/blog\/from-pitch-to-purchase-order-how-to-ace-your-next-retail-buyer-meeting\/\" target=\"_blank\" rel=\"noopener\">Ask each buyer about their margin expectations early<\/a>, and factor in trade costs such as <a href=\"https:\/\/www.rangeme.com\/blog\/understanding-hidden-costs-and-fees-when-working-with-retailers\/\" target=\"_blank\" rel=\"noopener\">slotting fees, promotions, and chargebacks<\/a>, which reduce what you earn on every unit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example: Cost-based pricing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following company pricing strategy example shows a simple way to determine the price of a product to cover business expenses and earn a profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Calculate the variable costs per product<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Add up the cost of all the raw materials used to create one product unit. The amount that each unit costs is called the cost of goods sold. Additional variable costs include production costs, packaging, marketing shipping and owner\u2019s labor costs. Let\u2019s say the variable costs per product is <strong>$16<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Add a profit margin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When determining a profit margin, consider existing price points within the market. If a CPG supplier charges twice as much as its closest rival, the company may lose sales to a more affordable rival. Also consider that suppliers still need to cover their fixed costs. For this example, let\u2019s say a CPG supplier wants a<strong> <\/strong>profit margin of <strong>20%<\/strong>.<br><br>To calculate a target price, start with the variable cost and divide it by one minus the desired profit margin. For a 20% profit margin, the target price is calculated as $16 divided by 1 \u2013 0.2, which is 16 divided by 0.8, which is 20. That means the target price is <strong>$20<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Add fixed costs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fixed costs are the expenses CPG suppliers need to pay whether they sell one product or 1000 products. Common types of fixed costs are rent, taxes, insurance and utilities. CPG companies need to ensure they can cover these costs by performing a breakeven analysis to know how many units they need to sell to avoid eroding their profit margin.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_5');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_5');\" ><sup id=\"footnote_plugin_tooltip_6393_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_5\" class=\"footnote_tooltip\"> \u00a0Odjick, Desirae. How to Price Your Product: What You Need to Know About Pricing Before You Launch. Shopify. May 28, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of the pricing strategy CPG suppliers use, knowing these numbers<strong> <\/strong>can also help them see how much pricing flexibility they have, especially when they want to put a product on sale. For instance, discount sales often represent a form of demand-based pricing, where decreasing demand prompts suppliers to lower their prices lower to clear the inventory.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_6');\" onkeypress=\"footnote_moveToReference_6393_1('footnote_plugin_reference_6393_1_6');\" ><sup id=\"footnote_plugin_tooltip_6393_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_6393_1_6\" class=\"footnote_tooltip\"> &nbsp;Carlson, Rosemary. What Is Pricing and What Are Some Common Pricing Strategies? May 2, 2019.&nbsp;<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_6393_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_6393_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting the right price takes time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To reduce the stress of trying to pinpoint the perfect price for their products, CPG suppliers can use these pricing best practices. Since pricing is an ongoing process, CPG suppliers should continuously test and adjust their price points to determine the best pricing strategy for their needs.\u00a0Learn how <a href=\"https:\/\/help.rangeme.com\/hc\/en-us\/articles\/115004707228-What-are-Cost-MSRP-and-Margin\" target=\"_blank\" rel=\"noopener\">cost, MSRP, and margin<\/a> fit together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792609151451\"><strong class=\"schema-faq-question\">What is the best pricing strategy for CPG products?<\/strong> <p class=\"schema-faq-answer\">There is no single best strategy. Cost-based pricing is a common starting point, value-based pricing suits differentiated products, and penetration pricing can help a new brand win trial.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792609158649\"><strong class=\"schema-faq-question\">How do you calculate a price with cost-based pricing?<\/strong> <p class=\"schema-faq-answer\">Add up the variable costs for one unit, then divide by one minus your target margin. For example, $16 in variable costs at a 20% margin gives a $20 price. Then confirm your expected sales volume covers your fixed costs.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792609159359\"><strong class=\"schema-faq-question\">What is the difference between wholesale price and retail price?<\/strong> <p class=\"schema-faq-answer\">The wholesale price is what a retailer pays you for a product. The retail price is what shoppers pay on the shelf, and it includes the retailer&#8217;s margin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792609160372\"><strong class=\"schema-faq-question\">How do I calculate a retailer&#8217;s margin?<\/strong> <p class=\"schema-faq-answer\">Subtract the wholesale price from the retail price, then divide by the retail price. A product that costs the retailer $20 and sells for $33.33 has a 40% margin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792609161061\"><strong class=\"schema-faq-question\">Should a new brand compete on price?<\/strong> <p class=\"schema-faq-answer\">Usually not. Price wars squeeze margins for everyone. Building brand value and charging a premium for genuine innovation is more sustainable.<\/p> <\/div> <\/div>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_6393_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_6393_1();\">[<a id=\"footnote_reference_container_collapse_button_6393_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_6393_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_1');\"><a id=\"footnote_plugin_reference_6393_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">Grimmelt, Anne, Max Magni, and Alex Rodriguez. US consumers in 2019 are ready to spend\u2014but wisely. McKinsey &amp; Company. December 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_2');\"><a id=\"footnote_plugin_reference_6393_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> &nbsp;Odjick, Desirae. How to Price Your Product: What You Need to Know About Pricing Before You Launch. Shopify. May 28, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_3');\"><a id=\"footnote_plugin_reference_6393_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Zahorsky, Darrell. Pricing Strategies for Small Business. The Balance Small Business. February 12, 2020. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_4');\"><a id=\"footnote_plugin_reference_6393_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Edelstein, Peri, Krishnakumar (KK) S.\u00a0Davey, Aman Gupta, Seth\u00a0Marcus, Jim Brennan, and Cara\u00a0Loeys. What the Fastest-Growing CPG Companies Do Differently. BCG. June 14, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_5');\"><a id=\"footnote_plugin_reference_6393_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Odjick, Desirae. How to Price Your Product: What You Need to Know About Pricing Before You Launch. Shopify. May 28, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_6393_1('footnote_plugin_tooltip_6393_1_6');\"><a id=\"footnote_plugin_reference_6393_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> &nbsp;Carlson, Rosemary. What Is Pricing and What Are Some Common Pricing Strategies? May 2, 2019.&nbsp;<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_6393_1() { jQuery('#footnote_references_container_6393_1').show(); jQuery('#footnote_reference_container_collapse_button_6393_1').text('\u2212'); } function footnote_collapse_reference_container_6393_1() { jQuery('#footnote_references_container_6393_1').hide(); jQuery('#footnote_reference_container_collapse_button_6393_1').text('+'); } function footnote_expand_collapse_reference_container_6393_1() { if (jQuery('#footnote_references_container_6393_1').is(':hidden')) { footnote_expand_reference_container_6393_1(); } else { footnote_collapse_reference_container_6393_1(); } } function footnote_moveToReference_6393_1(p_str_TargetID) { footnote_expand_reference_container_6393_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_6393_1(p_str_TargetID) { footnote_expand_reference_container_6393_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>Pricing products is one of the most important aspects of any business. Learn some of the best practices on how to optimize your products pricing. <\/p>\n","protected":false},"author":15,"featured_media":6397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[2584],"tags":[795,471,697,91,40,65,64],"class_list":["post-6393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-best-practices","tag-consumer-packaged-goods","tag-cpg-trends","tag-how-to","tag-how-to-sell-my-product","tag-pricing","tag-product-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPG Pricing Strategies and Best Practices | RangeMe<\/title>\n<meta name=\"description\" content=\"Learn how to price CPG products, from cost-based and value-based pricing 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Then confirm your expected sales volume covers your fixed costs.<br>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609159359","position":3,"url":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609159359","name":"What is the difference between wholesale price and retail price?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The wholesale price is what a retailer pays you for a product. The retail price is what shoppers pay on the shelf, and it includes the retailer's margin.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609160372","position":4,"url":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609160372","name":"How do I calculate a retailer's margin?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Subtract the wholesale price from the retail price, then divide by the retail price. A product that costs the retailer $20 and sells for $33.33 has a 40% margin.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609161061","position":5,"url":"https:\/\/www.rangeme.com\/blog\/best-practices-for-pricing-products\/#faq-question-1792609161061","name":"Should a new brand compete on price?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Usually not. Price wars squeeze margins for everyone. Building brand value and charging a premium for genuine innovation is more sustainable.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/6393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/comments?post=6393"}],"version-history":[{"count":1,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/6393\/revisions"}],"predecessor-version":[{"id":14444,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/posts\/6393\/revisions\/14444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media\/6397"}],"wp:attachment":[{"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/media?parent=6393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/categories?post=6393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rangeme.com\/blog\/wp-json\/wp\/v2\/tags?post=6393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}