{"id":6340,"date":"2020-02-12T14:00:42","date_gmt":"2020-02-12T22:00:42","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=6340"},"modified":"2021-10-06T15:32:38","modified_gmt":"2021-10-06T23:32:38","slug":"supplier-spotlight-deanan-gourmet-popcorn-pops-its-way-onto-aldi-shelves","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-deanan-gourmet-popcorn-pops-its-way-onto-aldi-shelves\/","title":{"rendered":"Supplier Spotlight: Deanan Gourmet Popcorn pops its way onto Aldi shelves"},"content":{"rendered":"\n
\"Dean\"<\/figure><\/div>\n\n\n\n

When Texas natives Colonel Dean Alexander and his wife Nan started popping kernels in 1979, they didn\u2019t know the results would guide them into a whole new business. But you can\u2019t keep a good kernel down, and the couple launched Deanan Gourmet Popcorn. For years, this family-owned business–now run by the Colonel and Nan\u2019s five kids–focused on fundraising, selling packs of their delicious, all-natural popcorn to schools, churches, and nonprofits who would turn around and sell it for a greater dollar amount. But over the past few years, Deanan Gourmet Popcorn has matured into a retail-ready brand led by Barbara Hodge, CEO. With the help of Karen Alexander, Director of Business Development, and RangeMe, they\u2019ve gotten into a major retailer. Read on to see how Deanan Gourmet Popcorn got the attention of Aldi buyers on RangeMe.  <\/p>\n\n\n\n

What makes Deanan Gourmet Popcorn pop?<\/strong><\/p>\n\n\n\n

\"Deanan<\/figure><\/div>\n\n\n\n

Deanan Gourmet Popcorn isn\u2019t your ordinary popcorn. Each bag of Deanan Popcorn is seasoned with some of Texas\u2019s most authentic flavors that stand the test of time, like  \u201cTexas Two-Step,\u201d a mix of caramel and cheddar; \u201cTexas Heat\u201d, a mix of spicy cheddar and white cheddar jalepe\u00f1o; \u201cTexas Wildflower,\u201d vanilla-flavored in six fun colors; \u201cSay Cheese,\u201d a blend of white and yellow cheddar cheese, and \u201cSay Hot,\u201d a blend of white cheddar and jalape\u00f1o. <\/p>\n\n\n\n

All of Deanan Gourmet Popcorn blends are made from all-natural ingredients sourced in the United States and each batch is popped and packaged right in Wylie, Texas. <\/p>\n\n\n\n

From fundraising to retail shelves <\/strong><\/p>\n\n\n\n

For years, fundraising was the lifeblood of Deanan Gourmet Popcorn, but now they are ready to grow their wholesale market. \u201cWe entered a contest hosted by HEB for the \u2018Quest of Texas\u2019s Best,\u2019\u201d Alexander says. \u201cWe entered the contest and made it into the top 25 out of over 800 contestants.\u201d That prompted HEB\u2019s interest in their products. <\/p>\n\n\n\n

\u201cThey were interested in our products, but we didn\u2019t have grocery bags yet,\u201d Alexander continues. \u201cSo they helped us determine which three flavors to start packaging in grocery bags and within six months we were on the shelf of 65 stores, and then grew to be sold in 100 of their stores last year,\u201d explains Alexander. <\/p>\n\n\n\n

\"Deanan<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n

During this process, Deanan Gourmet Popcorn signed up for RangeMe. \u201cWe had a great call with a Customer Success Manager at RangeMe who walked me through everything I could do to boost our visibility amongst retail buyers,\u201d says Alexander. \u201cThey explained how important keywords are and how to use Insights. Getting that insight and detailed explanations about how to improve our profile was priceless.\u201d<\/p>\n\n\n\n

They quickly upgraded to RangeMe Premium once they got grocery bags for all their flavors. Fast forward a few months and a buyer from Aldi reached out with a sample request which turned into a purchase order–and now Deanan Gourmet Popcorn is being sold in 138 Aldi stores in the Texas area. <\/p>\n\n\n\n

\u201cIt\u2019s really cool that Aldi found us on RangeMe. Aldi was looking for a smaller company, with a story and history, and they\u2019ve really helped us through this process,\u201d Alexander says. <\/p>\n\n\n\n

Stand out with certifications on RangeMe <\/strong><\/p>\n\n\n\n

Supplier diversity is becoming a need for many retailers. As we enter in 2020, certification searches on RangeMe are becoming increasingly popular. Karen Alexander saw the importance of getting Deanan Gourmet Popcorn certified. <\/p>\n\n\n\n

\u201cWe knew getting kosher certified was something we wanted to do, so we did about a year ago. This was actually something that Aldi was searching for on RangeMe and they were excited to find out we are a kosher product.\u201d Alexander continues, \u201cWe also got our Good Manufacturing Certification (GMP), Women-Owned Small Business Certification, and Go Texan Certification.\u201d <\/p>\n\n\n\n

On the horizon <\/strong><\/p>\n\n\n\n

\"HEB<\/figure><\/div>\n\n\n\n

The journey from fundraising to retail shelves has been a learning experience for Deanan Gourmet Popcorn. \u201cWe were surprised at the smaller case packs retailers order in comparison to fundraising. We also learned a lot about sourcing packaging, different box sizes, and about insurance restrictions,\u201d says Alexander. <\/p>\n\n\n\n

With the help of being on RangeMe, Alexander has big plans this year to implement more best practices on their profile such as using the Share feature when they attend the Summer Fancy Food Show and other trade shows. \u201cThe process of getting into retail is not instant but the rewards are huge,\u201d she says.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how Deanan Gourmet Popcorn\u2019s founder went from being a colonel to popping kernel for major retailers on RangeMe.<\/p>\n","protected":false},"author":33,"featured_media":6346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[761,762,90,759,768,766,769,763,760,472,326,261,502,638,360,26,105,304,764,767],"class_list":["post-6340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-aldi","tag-aldi-grocery-store","tag-certifications","tag-deanan-gourmet-popcorn","tag-gmp","tag-go-texan","tag-good-manufacturing-certification","tag-heb","tag-popcorn","tag-product-discovery","tag-rangeme-premium","tag-rangeme-verified","tag-retail-success","tag-retail-success-story","tag-sharing","tag-supplier","tag-supplier-spotlight","tag-women-owned-business","tag-women-owned-small-business","tag-wosb"],"yoast_head":"\nSupplier Spotlight: Deanan Gourmet Popcorn pops its way onto Aldi shelves - 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