{"id":5838,"date":"2019-09-13T14:36:12","date_gmt":"2019-09-13T22:36:12","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5838"},"modified":"2019-09-13T13:38:17","modified_gmt":"2019-09-13T21:38:17","slug":"supplier-spotlight-healing-butterfly-metamorphosizes-into-a-retail-ready-brand","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-healing-butterfly-metamorphosizes-into-a-retail-ready-brand\/","title":{"rendered":"Supplier Spotlight: Healing Butterfly metamorphosizes into a retail-ready brand"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">After a series of difficult experiences, Jackie Hirsch found healing and rejuvenation by incorporating matcha into her life. Her personal success inspired her to share with others a healthy way to cope and heal the mind and body, and with that vision, she created Healing Butterfly. Fast forward to today, and Healing Butterfly, a family-owned business by Hirsch, her husband, and daughter, offers a variety of flavorful vegan and sugar-free matcha and turmeric powders. Since signing up for RangeMe, Hirsch has been RangeMe\u2019s number one fan. Read on to learn how Healing Butterfly took advantage of all RangeMe\u2019s resources to evolve Healing Butterfly into a retail-ready brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Introducing Healing Butterfly&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-5847\" width=\"273\" height=\"273\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?w=589 589w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-13-at-2.32.02-PM.png?w=50 50w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Healing Butterfly started its journey to retail with a \u201clearning experience\u201d mentality. Before starting Healing Butterfly&#8211;so named by her five-year-old daughter, who is also the company\u2019s vice president&#8211;Hirsch had no previous knowledge of consumer packaged goods. They started by researching and calling matcha farms in Japan to find the most gentle and organic flavored matcha for her customers. \u201cWe want our customers to have the cleanest ingredients possible, and that\u2019s why everything we sell is organic, vegan, and can be consumed despite what diet you fall under,\u201d says Hirsch.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Orlando-based company started out with original and vanilla matcha and has built its flavor portfolio from there, adding chocolate, earl gray, pumpkin spice, and even mint to their product mix. They have also expanded their product line to include turmeric powder elixirs and are looking forward to introducing their upcoming protein powders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cI feel like I\u2019m a RangeMe groupie\u201d<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-5840\" width=\"318\" height=\"319\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=1022 1022w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=50 50w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.16.27-PM-1022x1024.png?w=1160 1160w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After joining RangeMe in October of 2017, Healing Butterfly evolved its branding, sales strategy, and overall knowledge of the CPG industry. According to Hirsch, RangeMe just made sense, and that\u2019s what attracted her to the platform. \u201cRangeMe organizes the chaos of the buying process and I knew after signing up we would be seen by more retailers outside of Florida \u2013 and we were,\u201d Hirsch says.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hirsch follows RangeMe daily and reviews all of its resources to prepare her on what it takes to get into retail and be seen by buyers on the platform.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-5841\" width=\"244\" height=\"244\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=150 150w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=65 65w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=50 50w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Screen-Shot-2019-09-12-at-1.17.52-PM-1024x1024.png?w=1184 1184w\" sizes=\"auto, (max-width: 244px) 100vw, 244px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI feel like I\u2019m a RangeMe groupie. I read all of the articles, emails, watch all of the webinars which were revolutionary for our brand. The first webinar I ever watched, the speaker pointed out several terms and buzzwords that needed to be evident in marketing and packaging to help be more visible to buyers,\u201d says Hirsch. With that advice, Hirsch was able to develop Healing Butterfly\u2019s packaging from bags to boxes, and which made her brand more appealing to buyers browsing RangeMe searching for shelf-ready products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Women empowerment&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One important aspect of being a successful brand is sharing what makes you unique, and the company\u2019s latest certification is one Hirsch is proud to share. \u201cHealing Butterfly officially became a certified women-owned business this year,\u201d she says and keeps women empowerment at the core of her business. Almost all of her employees are women, and she has made it her goal to hire and support talented women in graphic design, marketing, photography, and more which has allowed her brand to grow exponentially.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The butterfly effect<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Executing on all that she has learned from RangeMe has allowed Hirsch to grow Healing Butterfly into the retail-ready brand it is today. She\u2019s used lessons she learned about branding, packaging, specific distribution compliances, or the importance of diversity,&nbsp; to sell her products in a number of retailers from Kroger to Amazon and even Walt Disney World Hotels, Disney Cruise Lines, and Universal Studios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RangeMe has provided her all the right resources to prepare her brand to compete in the retail industry, but Hirsh also has the right mentality for success. \u201cDon\u2019t give up too early,\u201d she shares. \u201cYou\u2019re going to make mistakes and that\u2019s okay but don\u2019t be afraid to try a different direction. Sometimes you need to keep hitting small goals in order to get a home run. Just keep going.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by Healing Butterfly to make the most out of your RangeMe subscription? Watch <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/help.rangeme.com\/hc\/en-us\/articles\/360023592754-How-to-Create-a-Best-in-Class-Profile-to-Attract-Buyers?utm_source=supplier_spotlight&amp;utm_medium=blog&amp;utm_campaign=healing_butterfly&amp;utm_term=webinar\" target=\"_blank\">this webinar<\/a> on how to create and manage a best-in-class profile to attract buyers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not on RangeMe yet? Sign up for a free account <a href=\"https:\/\/app.rangeme.com\/login?utm_source=supplier_spotlight&amp;utm_medium=blog&amp;utm_campaign=healing_butterfly&amp;utm_term=sign_up\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here (opens in a new tab)\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A RangeMe devotee, Jackie Hirsch uses RangeMe\u2019s resources to maneuver through the food and beverage industry.<\/p>\n","protected":false},"author":33,"featured_media":5851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[458,448,453,457,233,449,30,326,261,459,32,420,454,455,414,451,452,450,417,304],"class_list":["post-5838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-cruise-lines","tag-healing-butterfly","tag-help-articles","tag-hotels","tag-kroger","tag-matcha","tag-rangeme","tag-rangeme-premium","tag-rangeme-verified","tag-restaurants","tag-retail","tag-retail-ready","tag-retail-success-guide","tag-shelf-ready","tag-submissions","tag-tumeric","tag-unconventional-retail","tag-webinars","tag-women-leadership","tag-women-owned-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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