{"id":5738,"date":"2019-08-15T08:51:09","date_gmt":"2019-08-15T16:51:09","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5738"},"modified":"2024-07-12T04:27:23","modified_gmt":"2024-07-12T12:27:23","slug":"instagram-means-retail-business","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/instagram-means-retail-business\/","title":{"rendered":"Instagram Means (Retail) Business"},"content":{"rendered":"\n<p class=\"has-drop-cap\">What\u2019s seen gets sold. That\u2019s the key takeaway from recent business statistics on the visually-appealing, pervasive social media platform Instagram, which makes an attractive marketing and sales channel for retail businesses of all sizes.<\/p>\n\n\n\n<p>Images-driven Instagram has evolved into a popular online destination, as 1 billion people use it every month and more than half of them use it every single day.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_1');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_1');\" ><sup id=\"footnote_plugin_tooltip_5738_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_1\" class=\"footnote_tooltip\"> Clarke, Todd. 22+ Instagram Stats That Marketers Can\u2019t Ignore This Year. Hootsuite Blog. March 5, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Half (51%) of Instagram users spend between 1 and 3 hours on Instagram each day, and 80% follow at least one business.<sup> <\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_2');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_2');\" ><sup id=\"footnote_plugin_tooltip_5738_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_2\" class=\"footnote_tooltip\"> Instagram Trends 2019 (statistics, facts and strategies). ThePreviewApp.com. February 13, 2019.<br><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_3');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_3');\" ><sup id=\"footnote_plugin_tooltip_5738_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_3\" class=\"footnote_tooltip\"> Clarke, Todd. 22+ Instagram Stats That Marketers Can\u2019t Ignore This Year. Hootsuite Blog. March 5, 2019.<br><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><br>No wonder 71% of U.S. businesses have established their own Instagram presence: it\u2019s wise to go where consumers are already spending their time (and money).<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_4');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_4');\" ><sup id=\"footnote_plugin_tooltip_5738_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_4\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Notably, eight of the top 15 most followed brands\u00a0on Instagram are in retail, including Starbucks, Oreo, Nike and MAC Cosmetics.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_5');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_5');\" ><sup id=\"footnote_plugin_tooltip_5738_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_5\" class=\"footnote_tooltip\"> Kolowich, Lindsay. The Ultimate List of Instagram Stats [2019]. HubSpot. February 12, 2019.<br><\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_6');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_6');\" ><sup id=\"footnote_plugin_tooltip_5738_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_6\" class=\"footnote_tooltip\"> 50 Most Followed Brands on Instagram 2018. PlannThat.com. 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><strong><br>Why Instagram and retail make a perfect fit<\/strong><br><br>Retail companies across a wide range of categories and budgets are turning to Instagram to meet their business needs, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy product discovery: This is huge for retail companies, with three in five Instagram users\u00a0\u2013 accounting for more than 600 million people \u2013 actively seeking out and discovering new products on Instagram.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_7');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_7');\" ><sup id=\"footnote_plugin_tooltip_5738_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_7\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Promoting products on Instagram can help companies be seen by consumers and retail buyers, boosting brand awareness, as 66% of company page visits come from users who aren\u2019t following that brand.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_8');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_8');\" ><sup id=\"footnote_plugin_tooltip_5738_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_8\" class=\"footnote_tooltip\"> \u00a0Feigenbaum, Carol. Top 51 Instagram Stats You Need to Know in 2019. Netbase. March 13, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> For instance, <a href=\"https:\/\/www.rangeme.com\/blog\/purposeledbrands\/\">purpose-led brands<\/a> should articulate their core values, such as <a href=\"https:\/\/www.rangeme.com\/blog\/sustainability-boosts-brand-awareness-trust-sales\/\">sustainability<\/a>, fair trade, <a href=\"https:\/\/www.rangeme.com\/blog\/plant-based-meat-goes-mainstream\/\">vegan<\/a> or <a href=\"https:\/\/www.rangeme.com\/blog\/affluent-americans-seek-premium-products\/\">premium<\/a> quality.<br><\/li>\n\n\n\n<li><strong>Increased reach: <\/strong>More than a third (35%) of online adults use Instagram, spanning all income brackets. Among younger consumers, 34% of Instagram users are millennials and 72% of U.S. teens use Instagram, which recently surpassed Snapchat for this young, vibrant audience\u2019s attention and disposable income.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_9');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_9');\" ><sup id=\"footnote_plugin_tooltip_5738_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_9\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_10');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_10');\" ><sup id=\"footnote_plugin_tooltip_5738_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_10\" class=\"footnote_tooltip\"> \u00a0Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>For American brands seeking global audiences, Instagram is also ideal, as 88% of users are located outside the U.S.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_11');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_11');\" ><sup id=\"footnote_plugin_tooltip_5738_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_11\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><\/li>\n\n\n\n<li><strong>Effective marketing:<\/strong> Nearly 80% of social influencers surveyed worldwide consider Instagram the best channel for collaborating with brands. Even amid increased avoidance of and disdain for ads across traditional media, an astounding 82% of people click on ads on Instagram.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumer engagement: <\/strong>Directly connecting with consumers is a jackpot of rich information for retail companies, and Instagram excels in this area. Forrester found consumers are 58 times more likely to engage with branded content on Instagram compared to Facebook and\u00a0120 times more likely\u00a0compared to Twitter.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_12');\" onkeypress=\"footnote_moveToReference_5738_1('footnote_plugin_reference_5738_1_12');\" ><sup id=\"footnote_plugin_tooltip_5738_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5738_1_12\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5738_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_5738_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Instagram has 2.2% interaction rate, which dwarfs other social media platforms (for instance, Facebook\u2019s rate is 0.22%).<\/li>\n<\/ul>\n\n\n\n<p><strong>Bountiful benefits of a retail Instagram presence<\/strong> <\/p>\n\n\n\n<p> Using Instagram is far from a vapid photo op \u2013 it\u2019s a win-win for companies and consumers. By using Instagram,suppliers can expand their reach, connect directly with consumers and retail buyers, and reduce marketing acquisition and promotional costs.<\/p>\n\n\n\n<p>Retail buyers can discover quality, innovative products, and reduce risk by seeing what\u2019s in demand as measured by social engagement, including a company or product\u2019s number of followers, likes and comments.<\/p>\n\n\n\n<p>Consumers benefit from greater transparency, as they can get to know the companies and people behind the products. They can also gain access to a wide variety of products and perks, such as exclusive sales, discounts, and fun contests.<br><br>As these trends and benefits prove, there\u2019s a compelling business case for retail businesses to make room for Instagram in their marketing and sales strategy. Sharing Instagram content featuring their unique products and personalities can help suppliers and retailers engage consumers by being where their audience spends their time to ensure they\u2019re found with ease to boost engagement, trust, and sales.<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_5738_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_5738_1();\">[<a id=\"footnote_reference_container_collapse_button_5738_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_5738_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_1');\"><a id=\"footnote_plugin_reference_5738_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> Clarke, Todd. 22+ Instagram Stats That Marketers Can\u2019t Ignore This Year. Hootsuite Blog. March 5, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_2');\"><a id=\"footnote_plugin_reference_5738_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Instagram Trends 2019 (statistics, facts and strategies). ThePreviewApp.com. February 13, 2019.<br><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_3');\"><a id=\"footnote_plugin_reference_5738_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Clarke, Todd. 22+ Instagram Stats That Marketers Can\u2019t Ignore This Year. Hootsuite Blog. March 5, 2019.<br><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_5738_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4,<\/a> <a id=\"footnote_plugin_reference_5738_1_7\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_7');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7,<\/a> <a id=\"footnote_plugin_reference_5738_1_9\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_9');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9,<\/a> <a id=\"footnote_plugin_reference_5738_1_11\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_11');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11,<\/a> <a id=\"footnote_plugin_reference_5738_1_12\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_12');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Ibid. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_5');\"><a id=\"footnote_plugin_reference_5738_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Kolowich, Lindsay. The Ultimate List of Instagram Stats [2019]. HubSpot. February 12, 2019.<br><\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_6');\"><a id=\"footnote_plugin_reference_5738_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> 50 Most Followed Brands on Instagram 2018. PlannThat.com. 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_8');\"><a id=\"footnote_plugin_reference_5738_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Feigenbaum, Carol. Top 51 Instagram Stats You Need to Know in 2019. Netbase. March 13, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5738_1('footnote_plugin_tooltip_5738_1_10');\"><a id=\"footnote_plugin_reference_5738_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> \u00a0Ibid. <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_5738_1() { jQuery('#footnote_references_container_5738_1').show(); jQuery('#footnote_reference_container_collapse_button_5738_1').text('\u2212'); } function footnote_collapse_reference_container_5738_1() { jQuery('#footnote_references_container_5738_1').hide(); jQuery('#footnote_reference_container_collapse_button_5738_1').text('+'); } function footnote_expand_collapse_reference_container_5738_1() { if (jQuery('#footnote_references_container_5738_1').is(':hidden')) { footnote_expand_reference_container_5738_1(); } else { footnote_collapse_reference_container_5738_1(); } } function footnote_moveToReference_5738_1(p_str_TargetID) { footnote_expand_reference_container_5738_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - 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