{"id":5657,"date":"2019-10-03T09:00:23","date_gmt":"2019-10-03T17:00:23","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5657"},"modified":"2021-10-07T14:40:52","modified_gmt":"2021-10-07T22:40:52","slug":"are-cbd-products-right-for-your-store","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/are-cbd-products-right-for-your-store\/","title":{"rendered":"Are CBD Products Right For Your Store?"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">You may have noticed that CBD\u2019s popularity is on a steady path of growth. In fact, by the time you finish reading this post, its popularity will have flourished even more. Cannabidiol (CBD) is creating a serious buzz among consumers focused on healthy living, and its ubiquity is starting to take shape, as it shows up everywhere and in everything. It is being marketed in an array of products from lotions to capsules, to consumables like water or honey, to even pet products. CPG brands are igniting acceptance, as they\u2019ve seen the public interest and the potential of the product.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But consumers and brands are only one side of the CPG\/CBD equation. \u201cNatural and specialty brick-and-mortar stores represented about 14 percent of the $190 million in U.S. hemp-based CBD sales in 2017, according to <em>Hemp Business Journal<\/em>. By 2022, those stores are projected to account for 28 percent of the $650 million sales.\u201d <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_1');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_1');\" ><sup id=\"footnote_plugin_tooltip_5657_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_1\" class=\"footnote_tooltip\">  <span class=\"footnote_url_wrap\">https:\/\/www.newhope.com\/products-and-trends\/cbd-retail-need-knows<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> For retailers, it\u2019s imperative that you, too, know what you\u2019re getting into if you\u2019re stocking CBD products on your shelves, in order to protect your business and your consumers. Here are three points to consider in the face of this latest high-flying product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.&nbsp; <strong>Do Due Diligence.<\/strong> CBD oil is still illegal at the federal level, and, \u201cthe Federal Food, Drug, and Cosmetic Act prohibits adding even approved drugs to human or animal food in interstate commerce.\u201d<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_2');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_2');\" ><sup id=\"footnote_plugin_tooltip_5657_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_2\" class=\"footnote_tooltip\"> <span class=\"footnote_url_wrap\">https:\/\/www.washingtonpost.com\/business\/2019\/06\/24\/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere\/?utm_term=.f4f81ab1e5fd<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Hemp was legalized in 2018, but hemp-derived cannabidiol, the article goes onto explain, is still in \u201climbo.\u201d<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_3');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_3');\" ><sup id=\"footnote_plugin_tooltip_5657_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_3\" class=\"footnote_tooltip\"> <span class=\"footnote_url_wrap\">https:\/\/www.washingtonpost.com\/business\/2019\/06\/24\/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere\/?utm_term=.f4f81ab1e5fd<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Why? Because the FDA is trying to understand the effects CBD has on a person\u2019s body, what cumulative exposure could mean for a person, how it affects people at various stages of their lives, and the safety of using it on animals. As of today, the products you stock should come from the plant source outlined in the 2014 Farm Bill: industrial hemp-derived, full-spectrum hemp oil. This means it contains less than 0.3 percent THC. It also means no CBD isolates. <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_4');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_4');\" ><sup id=\"footnote_plugin_tooltip_5657_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_4\" class=\"footnote_tooltip\">  <span class=\"footnote_url_wrap\">https:\/\/www.newhope.com\/products-and-trends\/cbd-retail-need-knows<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, while the FDA acknowledges that there are some products with CBD added in, or label CBD as a dietary supplement, they note that it\u2019s illegal to market CBD as such.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_5');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_5');\" ><sup id=\"footnote_plugin_tooltip_5657_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_5\" class=\"footnote_tooltip\"> <span class=\"footnote_url_wrap\">https:\/\/www.fda.gov\/consumers\/consumer-updates\/what-you-need-know-and-what-were-working-find-out-about-products-containing-cannabis-or-cannabis<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing that the CBD landscape is so topsy-turvy, and there may not be a ruling anytime soon (probably not until guidelines are drafted, which could take years), retailers need to decide if selling CBD-infused products are worth it to their bottom line. If they are, then it\u2019s imperative for retailers to do their research, and make sure the products aren\u2019t crossing state lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. <strong>Understand the Market.<\/strong> CBD products can be a bit controversial, so if a retailer is committed to selling them, then that retailer needs to decide how their existing customers will react to CBD products and how to sell the products to consumers. There are certainly going to be some similarities in how a retailer would market to consumers who have a focus on health and wellness.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRetailers selling CBD products likely seek to attract consumers with disposable income intent on pursuing trendy health and wellness products that fit natural, additive-free lifestyles,\u201d notes Grocery Dive.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_6');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_6');\" ><sup id=\"footnote_plugin_tooltip_5657_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_6\" class=\"footnote_tooltip\"> <span class=\"footnote_url_wrap\">https:\/\/www.grocerydive.com\/news\/retailers-see-opportunities-to-promote-cbd-products\/545384\/<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> But CBD products bring with them an almost-cult like following that is eager for new and more products. Retailers will need to figure out how to engage both of these groups. What\u2019s more, since there are so many legal rules around selling CBD products, retailers need to be savvy about how they\u2019re marketing the products to ensure they\u2019re hitting the mark.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Educate Consumers.<\/strong> Myriad CBD products on the market today claim health benefits from easing stress to reducing inflammation or even curing cancer. However, like any health product, what\u2019s right for one person isn\u2019t always right for the other and with so much information (and, let\u2019s face it, misinformation) surrounding CBD products, consumer education is key. Specialty Retailer Come Back Daily is doing just that, hosting community events, working with suppliers on sampling, and more.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_7');\" onkeypress=\"footnote_moveToReference_5657_1('footnote_plugin_reference_5657_1_7');\" ><sup id=\"footnote_plugin_tooltip_5657_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5657_1_7\" class=\"footnote_tooltip\"> <span class=\"footnote_url_wrap\">https:\/\/www.bevnet.com\/news\/2019\/cbd-retailer-aligns-with-brands-emphasizes-education<\/span> <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5657_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_5657_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Should consumers be educating themselves? Yes, of course. But as a responsible business, retailers shouldn\u2019t hesitate to take the lead and have a hand in that education surrounding CBD. Make information easily and readily accessible so consumers know what they\u2019re getting into.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CBD products are poised to explode in the near future, and retailers need to be ready. Similar to the advice to suppliers, be an informed retailer, and your consumers will thank you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to bring in CBD products onto your retail shelves? Explore trending cannabis products in the <a href=\"https:\/\/app.rangeme.com\/buyers\/current\/browse\/brands?collection=3&amp;collectionType=collection_id\">CBD Collection<\/a> on RangeMe.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?auto=format%2Ccompress\" alt=\"\" class=\"wp-image-5658\" srcset=\"https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=1024 1024w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=300 300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=600 600w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=1200 1200w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=375 375w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=1300 1300w, https:\/\/rangeme-blog-images.imgix.net\/blog\/wp-content\/uploads\/Lab-1-01-1-1024x686.png?w=1301 1301w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_5657_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_5657_1();\">[<a id=\"footnote_reference_container_collapse_button_5657_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_5657_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_5657_1_1\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_1');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1,<\/a> <a id=\"footnote_plugin_reference_5657_1_4\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_4');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\">  <span class=\"footnote_url_wrap\">https:\/\/www.newhope.com\/products-and-trends\/cbd-retail-need-knows<\/span> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_5657_1_2\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_2');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2,<\/a> <a id=\"footnote_plugin_reference_5657_1_3\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_3');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> <span class=\"footnote_url_wrap\">https:\/\/www.washingtonpost.com\/business\/2019\/06\/24\/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere\/?utm_term=.f4f81ab1e5fd<\/span> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_5');\"><a id=\"footnote_plugin_reference_5657_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> <span class=\"footnote_url_wrap\">https:\/\/www.fda.gov\/consumers\/consumer-updates\/what-you-need-know-and-what-were-working-find-out-about-products-containing-cannabis-or-cannabis<\/span> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_6');\"><a id=\"footnote_plugin_reference_5657_1_6\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6<\/a><\/th> <td class=\"footnote_plugin_text\"> <span class=\"footnote_url_wrap\">https:\/\/www.grocerydive.com\/news\/retailers-see-opportunities-to-promote-cbd-products\/545384\/<\/span> <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5657_1('footnote_plugin_tooltip_5657_1_7');\"><a id=\"footnote_plugin_reference_5657_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\"> <span class=\"footnote_url_wrap\">https:\/\/www.bevnet.com\/news\/2019\/cbd-retailer-aligns-with-brands-emphasizes-education<\/span> <\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_5657_1() { jQuery('#footnote_references_container_5657_1').show(); jQuery('#footnote_reference_container_collapse_button_5657_1').text('\u2212'); } function footnote_collapse_reference_container_5657_1() { jQuery('#footnote_references_container_5657_1').hide(); jQuery('#footnote_reference_container_collapse_button_5657_1').text('+'); } function footnote_expand_collapse_reference_container_5657_1() { if (jQuery('#footnote_references_container_5657_1').is(':hidden')) { footnote_expand_reference_container_5657_1(); } else { footnote_collapse_reference_container_5657_1(); } } function footnote_moveToReference_5657_1(p_str_TargetID) { 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