{"id":5493,"date":"2019-06-04T10:00:41","date_gmt":"2019-06-04T18:00:41","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5493"},"modified":"2023-12-11T22:17:26","modified_gmt":"2023-12-12T06:17:26","slug":"supplier-spotlight-wp-is-using-rangeme-to-take-on-the-retail-world","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-wp-is-using-rangeme-to-take-on-the-retail-world\/","title":{"rendered":"Supplier Spotlight: W&P is using RangeMe to take on the (retail) world"},"content":{"rendered":"\n
When co-founders Josh Williams and Eric Prum launched their first product as college students six years ago, they knew their idea for The Mason Shaker was not only a good one, but it needed to get out into the retail world. The duo\u2019s eye-catching and functional food and drink essentials can now be found in stores nationwide under the rapidly growing W&P brand, with no signs of slowing down. With the help of RangeMe, W&P is targeting retailers and tapping into new markets. Read on to find out how W&P was able to capitalize on emerging trends and implement RangeMe into their business plan. <\/p>\n\n\n\n
Trendsetting products<\/strong><\/h2>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
In 2012, just as the mason jar trend was taking off, Williams and Prum were inspired to create their first barware product, \u201cThe Mason Shaker,\u201d which turned the classic ball jar on its head, modifying and reinventing it into a cocktail shaker. The bar essential was an instant hit, and the duo decided to capitalize on their innovative design strategy and trend spotting aptitude to grow their product line from mixing glasses to ice trays to their leading product, the \u201cCarry on Cocktail Kit\u201d which is sold across retailers big and small. With a growing product assortment and distinctive, functional designs, W&P has established a name for themselves in the houseware industry. <\/p>\n\n\n\n
In comes RangeMe<\/strong><\/h2>\n\n\n\n
W&P is growing quickly and is seeing new opportunities to expand its customer base and reach new retailers that may not initially be familiar with the design-oriented brand. \u201cW&P can currently be found anywhere from department stores to small independent mom and pop shops,\u201d says Hannah Bartch, sales and business development manager at W&P. \u201cThere is even a section of the team that focuses on custom private label opportunities. We\u2019re launching products every season, meaning we\u2019re constantly searching for new retail stores to get into.\u201d <\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Bartch decided to create a Verified RangeMe Profile because \u201ca lot of grocery chains that we wanted to reach out to were already on RangeMe,\u201d she says. \u201cWhen you go to their product submission page on their website it directs you to RangeMe. This is what initially nudged us to create a profile since we saw a large amount of buying opportunity on the platform. The larger retail chains buying process is systematic and it is important to be on a platform like RangeMe if you want to get in front of the right people.\u201d <\/p>\n\n\n\n
Since being on RangeMe, the Profile Insights feature has become a favorite for Bartch and the W&P team. She uses it to track and manage retailers that have been checking out their profile and determine opportunities in retailers to connect with on and off the platform. <\/p>\n\n\n\n
World take over<\/strong><\/h2>\n\n\n
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Currently, W&P\u2019s bread and butter is their strong presence in independent and small boutique retailers. With their wide assortment of products, they see a huge opportunity for placement in grocery and specialty retailers, or even fast-casual restaurants.<\/p>\n\n\n\n
The W&P team is also keeping an eye on trends that can help them design new products and determine which retailers could make strong, strategic partners. They\u2019re investing in the sustainability movement, as they\u2019ve seen its importance to consumers, in addition to being an essential part of the company\u2019s overall mission. This initiative inspired them to launch the Porter collection in hopes of inspiring consumers to eliminate their single-use plastic.<\/p>\n\n\n\n
W&P has seen strong success since their inception, which Bartch attributes to a sincere desire to bring to market products that work for everyone. \u201cW&P has designed products for everyone<\/em> that are of quality, that work, and are functional,\u201d she says. \u2018We are implementing all the necessary steps to increase our visibility with retail buyers. We are now found nationwide and we\u2019re working on expanding globally. Get ready for world take over!\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
Learn how RangeMe can be utilized for tapping into new retail markets. <\/p>\n","protected":false},"author":33,"featured_media":5495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[270,410,285,408,61,105,70,409],"class_list":["post-5493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-consumer-trends","tag-global-expansion","tag-grocery","tag-product-design","tag-retail-stores","tag-supplier-spotlight","tag-sustainability","tag-trend-spotting"],"yoast_head":"\n
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