{"id":5460,"date":"2019-05-28T12:53:09","date_gmt":"2019-05-28T20:53:09","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5460"},"modified":"2024-04-16T00:55:45","modified_gmt":"2024-04-16T08:55:45","slug":"plant-based-meat-goes-mainstream","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/plant-based-meat-goes-mainstream\/","title":{"rendered":"Plant-Based Meat Goes Mainstream"},"content":{"rendered":"\n<p class=\"has-drop-cap\">The consumption of plant-based meat products recently reached a tipping point due to intense consumer demand and aggressive expansion strategies among savvy brands, including market leader Beyond Meat. Now product innovation and competition in this category are shaking up the global grocery and consumer packaged goods (CPG) sectors.<br><br>Last year total U.S. retail sales of plant-based meat substitutes grew more than 23% to exceed $760 million.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_1');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_1');\" ><sup id=\"footnote_plugin_tooltip_5460_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_1\" class=\"footnote_tooltip\"> citation stuff <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> According to Nielsen sales data, plant-based product sales are growing by double digits across most categories, whereas animal-based foods in those same categories face slow growth or declining sales in every region across America. Today major grocery retailers are taking consumers\u2019 hunger for plant-based meat seriously.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_2');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_2');\" ><sup id=\"footnote_plugin_tooltip_5460_1_2\" class=\"footnote_plugin_tooltip_text\">2<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_2\" class=\"footnote_tooltip\"> Bushnell, Caroline. Plant-Based Makes Kroger\u2019s Top Five Food Trends for 2019. GFI.org. October 30, 2018.  <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Why is plant-based meat so popular?<\/strong><\/h2>\n\n\n\n<p>Younger adults in particular are fuelling the trend toward plant-based meat, as they are informed, <a href=\"https:\/\/www.rangeme.com\/blog\/purposeledbrands\/\">values-driven consumers<\/a> who care about eating healthy foods, animals\u2019 well-being, <a href=\"https:\/\/www.rangeme.com\/blog\/sustainability-boosts-brand-awareness-trust-sales\/\">sustainability<\/a>, and the ethical and social impacts of the products they buy.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_3');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_3');\" ><sup id=\"footnote_plugin_tooltip_5460_1_3\" class=\"footnote_plugin_tooltip_text\">3<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_3\" class=\"footnote_tooltip\"> Evans, Pete. Plant-based eating goes mainstream as Beyond Meat targets Canadian grocery shelves. CBC News. April 27, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_3').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_3', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><sup>,<\/sup><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_4');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_4');\" ><sup id=\"footnote_plugin_tooltip_5460_1_4\" class=\"footnote_plugin_tooltip_text\">4<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_4\" class=\"footnote_tooltip\">Ryan, Tom. Where\u2019s the (alt) beef? RetailWire. April 29, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_4').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_4', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <strong> <\/strong>A survey by market intelligence agency Mintel found more consumers are reducing meat consumption and moving towards plant-based diets. Nearly 80% of American Millennials eat meat alternatives (vs. half of non-Millennials) and one-third of U.S. consumers (and 40% of Millennials) plan to buy more plant-based food products in the next year.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_5');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_5');\" ><sup id=\"footnote_plugin_tooltip_5460_1_5\" class=\"footnote_plugin_tooltip_text\">5<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_5\" class=\"footnote_tooltip\"> Johnson, Patty. What Consumers Really Think About Meat Alternatives. Mintel Blog. October 1, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_5').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_5', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <em><br><br><\/em><\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-solid-color\"><blockquote><p><em>The nonmeat market is attracting people who like meat,<br>not just vegetarians and vegans.<\/em><br><\/p><cite><br>~ Dr. Sylvain Charlebois, Senior Director, Agri-Food Analytics Lab<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_6');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_6');\" ><sup id=\"footnote_plugin_tooltip_5460_1_6\" class=\"footnote_plugin_tooltip_text\">6<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_6\" class=\"footnote_tooltip\"> Charlebois, Sylvain. Vegan cheese and fake meat: A recipe for food appropriation? The Globe and Mail. February 15, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_6').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_6', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <\/cite><\/blockquote><\/figure>\n\n\n\n<p>Even<em> The Economist<\/em> declared 2019 the \u201cYear of the Vegan\u201d due to veganism\u2019s magnetism, as a quarter of 25- to 34-year-old Americans say they are vegans or vegetarians.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_7');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_7');\" ><sup id=\"footnote_plugin_tooltip_5460_1_7\" class=\"footnote_plugin_tooltip_text\">7<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_7\" class=\"footnote_tooltip\"> Parker, John. The year of the vegan. The Economist. December 5, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_7').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_7', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> One in three Americans considers themselves a flexitarian, which means they do not follow a specific eating style, and instead combine plant-based and meat-based diets.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_8');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_8');\" ><sup id=\"footnote_plugin_tooltip_5460_1_8\" class=\"footnote_plugin_tooltip_text\">8<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_8\" class=\"footnote_tooltip\"> Gervis, Zoya. One third of Americans consider themselves \u2018flexitarian.\u2019 New York Post. October 26, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_8').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_8', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Flexitarians and consumers who skew more carnivorous are shifting their consumption away from animal meats, which has increased demand for plant-based meat beyond the loyal audience of vegans and vegetarians.<br><br>Nearly half of U.S. consumers cite <a href=\"https:\/\/www.rangeme.com\/blog\/hungry-for-health-wellness-5-major-food-trends\/\">health<\/a> concerns, including heart health and weight management<strong>,<\/strong> as the main factor driving both their consumption of plant-based proteins and meat reduction.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_9');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_9');\" ><sup id=\"footnote_plugin_tooltip_5460_1_9\" class=\"footnote_plugin_tooltip_text\">9<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_9\" class=\"footnote_tooltip\">  Johnson, Patty. What Consumers Really Think About Meat Alternatives. Mintel Blog. October 1, 2018. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_9').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_9', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> In addition, taste and affordability are key success factors for plant-based products that compete with meats derived from animals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Global spotlight on Beyond Meat<\/strong><\/h2>\n\n\n\n<p>California\u2019s plant-based meat supplier Beyond Meat has been making global headlines, especially since its impressive initial public offering (IPO) on May 2, 2019. Beyond Meat has earned phenomenal demand for its meatless fast food burger, which is available in 27,000 restaurants around the world, helping the brand take the lead in this thriving category. <br><br>The company\u2019s successful business strategy involved deliberately partnering with quick serve restaurants like A&amp;W before selling to grocery chains. Seeing and tasting the cooked product in a restaurant may have proven more appetizing to consumers than seeing uncooked products in a grocery store cooler, helping Beyond Meat earn consumers\u2019 trial, trust, and loyalty. Now, Canadian-based chain Tim Hortons is testing how well Beyond Meat&#8217;s plant-based sausages perform in select markets. <\/p>\n\n\n\n<p>To keep up with this food trend, rival Burger King is launching its plant-based Impossible Whopper in more markets and McDonalds is currently testing its own plant-based burger exclusively in Germany.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_10');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_10');\" ><sup id=\"footnote_plugin_tooltip_5460_1_10\" class=\"footnote_plugin_tooltip_text\">10<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_10\" class=\"footnote_tooltip\"> Lucas, Amelia. Beyond Meat shares hit all-time high after Tim Hortons adds its sausage to menu. CNBC. May 15, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_10').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_10', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_11');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_11');\" ><sup id=\"footnote_plugin_tooltip_5460_1_11\" class=\"footnote_plugin_tooltip_text\">11<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_11\" class=\"footnote_tooltip\"> Schaltegger, Megan. A Plant-Based Burger Is FINALLY Coming To McDonalds. Delish.com. May 13, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_11').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_11', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script>  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Market responsiveness delivers more consumer choice<\/strong><\/h2>\n\n\n\n<p>Grocery retailers and CPG brands are seeing how well plant-based meat products are faring in <a href=\"https:\/\/www.rangeme.com\/blog\/howfoodserviceisadaptingtoconsumerschangingtastes\/\">foodservice<\/a>, and are now adapting to this insatiable consumer demand.<strong> <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Whole Foods Market<\/strong> stores have devoted an entire freezer exclusively to vegan brand Beyond Meat and added signage to encourage consumers to \u201cTry the trend\u201d by purchasing the brand\u2019s plant-based burgers and sausages.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_12');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_12');\" ><sup id=\"footnote_plugin_tooltip_5460_1_12\" class=\"footnote_plugin_tooltip_text\">12<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_12\" class=\"footnote_tooltip\"> Pointing, Charlotte. Whole Foods Just Dedicated an Entire Freezer to Beyond\u2019s Vegan Meat. Live Kindly. May 8, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_12').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_12', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li><strong>Costco<\/strong> carries Don Lee Farms\u2019 vegan Organic Plant-Based Burgers, which \u201cbleeds\u201d just like real beef. Within 60 days of launching the product nationwide, Costco sold 1 million units.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_13');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_13');\" ><sup id=\"footnote_plugin_tooltip_5460_1_13\" class=\"footnote_plugin_tooltip_text\">13<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_13\" class=\"footnote_tooltip\"> Axworthy, Nicole. Kroger Introduces Vegan Bleeding Burger to 2,000 US Locations. VegNews. April 17, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_13').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_13', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li><strong>Kroger <\/strong>recently announced it would add Don Lee Farms\u2019 vegan bleeding burger to its assortment in 2000 U.S. locations.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_14');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_14');\" ><sup id=\"footnote_plugin_tooltip_5460_1_14\" class=\"footnote_plugin_tooltip_text\">14<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_14\" class=\"footnote_tooltip\"> Ibid. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_14').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_14', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li><strong>Walmart <\/strong>carries multiple plant-based meat brands, including Gardein and Yves Veggie Cuisine, which People for the Ethical Treatment of Animals (PETA) named among \u201cvegan meat brands that are changing everything.\u201d<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_15');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_15');\" ><sup id=\"footnote_plugin_tooltip_5460_1_15\" class=\"footnote_plugin_tooltip_text\">15<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_15\" class=\"footnote_tooltip\"> Vegan meat brands that are changing everything. PETA. 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_15').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_15', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/li>\n\n\n\n<li><strong>Trader Joe\u2019s<\/strong> carries a wide assortment of vegan meat products, including its <a href=\"https:\/\/www.rangeme.com\/blog\/private-labels\/\">private label<\/a> Chickenless Crispy Tenders and Meatless Meatballs.<\/li>\n\n\n\n<li><strong>Nestle<\/strong>, the world&#8217;s biggest packaged foods group, introduced meat-free burgers under the Garden Gourmet &#8220;Incredible Burger&#8221; brand.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_16');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_16');\" ><sup id=\"footnote_plugin_tooltip_5460_1_16\" class=\"footnote_plugin_tooltip_text\">16<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_16\" class=\"footnote_tooltip\"> Nestle goes vegan with meat-free burger range. CNBC. April 2, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_16').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_16', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <\/li>\n\n\n\n<li><strong>Unilever<\/strong> acquired the Dutch meat-substitute company The Vegetarian Butcher.<\/li>\n<\/ul>\n\n\n\n<p>Additional plant-based meat brands include Boca Foods, Field Roast Grain Meat Co., Lightlife, Morningstar Farms and Tofurky. Consumer demand for plant-based meat is so powerful that this trend has even attracted investments from traditional meat companies, including Cargill, Hormel Foods Corp., JBS, Tyson Foods Inc. and WH Group.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_17');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_17');\" ><sup id=\"footnote_plugin_tooltip_5460_1_17\" class=\"footnote_plugin_tooltip_text\">17<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_17\" class=\"footnote_tooltip\"> Linnane, Ciara. Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker. MarketWatch. May 6, 2019.  <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_17').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_17', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Plant-based meat goes global and gets competitive<\/strong><\/h2>\n\n\n\n<p>Consumption of plant-based meat is now a major international trend affecting business strategies within the grocery sector. In Canada, the newly revamped Canada Food Guide now emphasizes eating plant-based proteins like legumes, beans, and tofu more often than those from animal meat, which is boosting sales of plant-based meats.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_18');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_18');\" ><sup id=\"footnote_plugin_tooltip_5460_1_18\" class=\"footnote_plugin_tooltip_text\">18<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_18\" class=\"footnote_tooltip\"> Young, Leslie. Canada\u2019s new food guide emphasizes eating plants, drinking water and cooking at home. Global News. January 22, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_18').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_18', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> Meanwhile, UK grocery giant Tesco now prominently displays vegan and vegetarian foods, including plant-based meats, in the meat aisle to give consumers food options that &#8216;promote health and sustainability.'<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_19');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_19');\" ><sup id=\"footnote_plugin_tooltip_5460_1_19\" class=\"footnote_plugin_tooltip_text\">19<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_19\" class=\"footnote_tooltip\"> Chiorando, Maria. Tesco To Sell Vegan Foods In Meat Aisle &#8211; To &#8216;Promote Sustainability.&#8217; Plant Based News. April 5, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_19').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_19', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><\/p>\n\n\n\n<p>Given plant-based meats\u2019 threat as a substitute for meat derived from animals, the livestock sector is fighting back. Missouri, Nebraska, Tennessee, Virginia and Wyoming are among the states that have started to take action to regulate the use of the term \u201cmeat\u201d on product labels for items that are not derived from animals.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_20');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_20');\" ><sup id=\"footnote_plugin_tooltip_5460_1_20\" class=\"footnote_plugin_tooltip_text\">20<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_20\" class=\"footnote_tooltip\"> Charlebois, Sylvain. Vegan cheese and fake meat: A recipe for food appropriation? The Globe and Mail. February 15, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_20').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_20', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <\/p>\n\n\n\n<p>In contrast to animal meat, Beyond Meat burgers\u2019 ingredients include pea protein isolate, expeller-pressed canola oil, and coconut oil. The Garden Gourmet Incredible Burger contains soy and wheat protein, beets, carrots, and bell peppers to replicate the texture and taste of a traditional hamburger.<span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_21');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_21');\" ><sup id=\"footnote_plugin_tooltip_5460_1_21\" class=\"footnote_plugin_tooltip_text\">21<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_21\" class=\"footnote_tooltip\"> Taylor, Kate. It requires 22 ingredients for the Beyond Burger to replicate the taste and texture of a classic hamburger \u2014 here&#8217;s what they are. Business Insider. May 3, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_21').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_21', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script><span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_22');\" onkeypress=\"footnote_moveToReference_5460_1('footnote_plugin_reference_5460_1_22');\" ><sup id=\"footnote_plugin_tooltip_5460_1_22\" class=\"footnote_plugin_tooltip_text\">22<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_5460_1_22\" class=\"footnote_tooltip\"> Schaltegger, Megan. A Plant-Based Burger Is FINALLY Coming To McDonalds. Delish.com. May 13, 2019. <\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_5460_1_22').tooltip({ tip: '#footnote_plugin_tooltip_text_5460_1_22', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Profiting from plants<\/strong><\/h2>\n\n\n\n<p>This summer, global retail companies will see lots of sizzle in the plant-based meat market. The explosive growth of this segment is driven by consumer demand for product variety and quality that align with consumers\u2019 values, including the booming health and wellness lifestyle. In response, grocery retailers and brands are delivering new product innovations to stay relevant and competitive, and improve their top line performance by adapting to consumers\u2019 evolving tastes. <\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_5460_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"\" onclick=\"footnote_expand_collapse_reference_container_5460_1();\">[<a id=\"footnote_reference_container_collapse_button_5460_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_5460_1\" style=\"display: none;\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_1');\"><a id=\"footnote_plugin_reference_5460_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\"> citation stuff <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_2');\"><a id=\"footnote_plugin_reference_5460_1_2\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>2<\/a><\/th> <td class=\"footnote_plugin_text\"> Bushnell, Caroline. Plant-Based Makes Kroger\u2019s Top Five Food Trends for 2019. GFI.org. October 30, 2018.  <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_3');\"><a id=\"footnote_plugin_reference_5460_1_3\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>3<\/a><\/th> <td class=\"footnote_plugin_text\"> Evans, Pete. Plant-based eating goes mainstream as Beyond Meat targets Canadian grocery shelves. CBC News. April 27, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_4');\"><a id=\"footnote_plugin_reference_5460_1_4\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>4<\/a><\/th> <td class=\"footnote_plugin_text\">Ryan, Tom. Where\u2019s the (alt) beef? RetailWire. April 29, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_5');\"><a id=\"footnote_plugin_reference_5460_1_5\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>5<\/a><\/th> <td class=\"footnote_plugin_text\"> Johnson, Patty. What Consumers Really Think About Meat Alternatives. Mintel Blog. October 1, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_5460_1_6\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_6');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>6,<\/a> <a id=\"footnote_plugin_reference_5460_1_20\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_20');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>20<\/a><\/th> <td class=\"footnote_plugin_text\"> Charlebois, Sylvain. Vegan cheese and fake meat: A recipe for food appropriation? The Globe and Mail. February 15, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_7');\"><a id=\"footnote_plugin_reference_5460_1_7\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>7<\/a><\/th> <td class=\"footnote_plugin_text\"> Parker, John. The year of the vegan. The Economist. December 5, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_8');\"><a id=\"footnote_plugin_reference_5460_1_8\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>8<\/a><\/th> <td class=\"footnote_plugin_text\"> Gervis, Zoya. One third of Americans consider themselves \u2018flexitarian.\u2019 New York Post. October 26, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_9');\"><a id=\"footnote_plugin_reference_5460_1_9\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>9<\/a><\/th> <td class=\"footnote_plugin_text\">  Johnson, Patty. What Consumers Really Think About Meat Alternatives. Mintel Blog. October 1, 2018. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_10');\"><a id=\"footnote_plugin_reference_5460_1_10\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>10<\/a><\/th> <td class=\"footnote_plugin_text\"> Lucas, Amelia. Beyond Meat shares hit all-time high after Tim Hortons adds its sausage to menu. CNBC. May 15, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi\" ><a id=\"footnote_plugin_reference_5460_1_11\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_11');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>11,<\/a> <a id=\"footnote_plugin_reference_5460_1_22\" class=\"footnote_backlink\" onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_22');\"><span class=\"footnote_index_arrow\">&#8593;<\/span>22<\/a><\/th> <td class=\"footnote_plugin_text\"> Schaltegger, Megan. A Plant-Based Burger Is FINALLY Coming To McDonalds. Delish.com. May 13, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_12');\"><a id=\"footnote_plugin_reference_5460_1_12\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>12<\/a><\/th> <td class=\"footnote_plugin_text\"> Pointing, Charlotte. Whole Foods Just Dedicated an Entire Freezer to Beyond\u2019s Vegan Meat. Live Kindly. May 8, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_13');\"><a id=\"footnote_plugin_reference_5460_1_13\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>13<\/a><\/th> <td class=\"footnote_plugin_text\"> Axworthy, Nicole. Kroger Introduces Vegan Bleeding Burger to 2,000 US Locations. VegNews. April 17, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_14');\"><a id=\"footnote_plugin_reference_5460_1_14\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>14<\/a><\/th> <td class=\"footnote_plugin_text\"> Ibid. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_15');\"><a id=\"footnote_plugin_reference_5460_1_15\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>15<\/a><\/th> <td class=\"footnote_plugin_text\"> Vegan meat brands that are changing everything. PETA. 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_16');\"><a id=\"footnote_plugin_reference_5460_1_16\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>16<\/a><\/th> <td class=\"footnote_plugin_text\"> Nestle goes vegan with meat-free burger range. CNBC. April 2, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_17');\"><a id=\"footnote_plugin_reference_5460_1_17\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>17<\/a><\/th> <td class=\"footnote_plugin_text\"> Linnane, Ciara. Beyond Meat goes public with a bang: 5 things to know about the plant-based meat maker. MarketWatch. May 6, 2019.  <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_18');\"><a id=\"footnote_plugin_reference_5460_1_18\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>18<\/a><\/th> <td class=\"footnote_plugin_text\"> Young, Leslie. Canada\u2019s new food guide emphasizes eating plants, drinking water and cooking at home. Global News. January 22, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_19');\"><a id=\"footnote_plugin_reference_5460_1_19\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>19<\/a><\/th> <td class=\"footnote_plugin_text\"> Chiorando, Maria. Tesco To Sell Vegan Foods In Meat Aisle &#8211; To &#8216;Promote Sustainability.&#8217; Plant Based News. April 5, 2019. <\/td><\/tr>\r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_5460_1('footnote_plugin_tooltip_5460_1_21');\"><a id=\"footnote_plugin_reference_5460_1_21\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>21<\/a><\/th> <td class=\"footnote_plugin_text\"> Taylor, Kate. It requires 22 ingredients for the Beyond Burger to replicate the taste and texture of a classic hamburger \u2014 here&#8217;s what they are. Business Insider. 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