How do you engage with a brand these days? Is it through their website? Through in-person experiences? For most people, their preferred engagement is through social media channels, the most popular of which is Instagram.
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With the rise of businesses using Instagram to increase their appeal to a new audience, having an Instagram Business account is a critical need. Originally used for friends and family to share stories through pictures, businesses soon caught on to the popularity of the social channel and began using it to promote their businesses and products. Fast forward to 2019, and Instagram has more than 1 billion users monthly, 25 million of which are business profiles. And it\u2019s estimated that 600 million people <\/a>use the platform to discover new products. Or in some cases, engage with beloved, established brands, like Oreos<\/a>. With more than 1.6 million users, the brand uses Instagram to invoke nostalgia for your favorite childhood cookie with recipes, photos, and more. Consumers–particularly Millennial consumers, who make up the bulk of Instagram users–increasingly seek out companies that share their values, and Instagram serves as another connection point for brands to engage. Tito\u2019s Vodka, for example, uses its Instagram account to connect with the pet lovers in their consumer base, and promote pets in need of homes<\/a>–as well as their vodka, of course. If you\u2019re new to the Instagram game, or a veteran still trying to keep up with fast-changing trends, have no fear! Here are the top five best practices for optimizing your Instagram account:
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