{"id":5173,"date":"2019-03-20T14:28:41","date_gmt":"2019-03-20T22:28:41","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=5173"},"modified":"2019-11-12T11:07:50","modified_gmt":"2019-11-12T19:07:50","slug":"supplier-spotlight-nitro-beverage-co-rides-into-a-partnership-with-whole-foods","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-nitro-beverage-co-rides-into-a-partnership-with-whole-foods\/","title":{"rendered":"Supplier Spotlight: NITRO Beverage Co. rides into a partnership with Whole Foods Market"},"content":{"rendered":"\n

Move over food trucks, and make way for coffee bicycles. When Mike D\u2019Amico, his brother, and two best friends started selling nitro cold brew coffee via tricked out bicycles in Asbury Park and Hoboken, New Jersey, the quartet knew they had a good product. But they knew their cold brew was really hot when customer feedback edged from devoted coffee enthusiasm to gotta-have-it-right-now adoration and pleading requests for D\u2019Amico and crew to park their bikes directly outside office buildings so they\u2019d never be too far away when a cold brew was needed. It was time to ride on to even bigger audiences. Find out how NITRO Beverage Co. used RangeMe to \u201cpedal\u201d their product to Whole Foods Market<\/a>.
<\/p>\n\n\n\n

The wheels start to turn<\/strong>
<\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

From selling nitro cold brew from their bikes, the brothers and friends ventured into kegs of the cold brew, selling to restaurants and businesses. It was successful, but explaining the system was a much bigger challenge than riding around towns offering their product.<\/p>\n\n\n\n

\u201cSelling kegerators to businesses that had never heard of a kegerator, and trying to pitch them to buy $800 worth of equipment and sell $5 cups of coffee was just unheard of at the time,\u201d says Mike D\u2019Amico, President of NITRO Beverage Co. \u201cThree years ago, it just didn\u2019t exist on the east coast.\u201d It was a hurdle, but once the crew started gaining momentum, NITRO Beverage Co. became the name most associated with nitro cold brew in New Jersey.
<\/p>\n\n\n\n

Picking up the pace<\/strong>
<\/h3>\n\n\n\n

But the company\u2019s ultimate goal was to move into ready-to-drink products, and they eventually got there, with their first canning run in April 2018. And from there, they started to climb, expanding their business to local markets and small chain markets in New Jersey. Then D\u2019Amico heard about RangeMe and sped up their ride to the top.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cOnce we found out about RangeMe, I knew this is what would really get us in front of the right people,\u201d D\u2019Amico says. They signed up before they even had the renderings or cans of their product available. \u201cWhen we saw the buyers that were on RangeMe, we knew that\u2019s where we needed to be. If we wanted to get in front of the right people, it was where we needed to be.\u201d<\/p>\n\n\n\n

The platform\u2019s ease of use was also a happy discovery for the team, as was the visible commitment of RangeMe to its suppliers. \u201cRangeMe actually cares about the products as much as they do the buyers,\u201d D\u2019Amico says. \u201cThey don\u2019t just care about the big companies like Wal-Mart or Whole Foods; it\u2019s clear they are also in the corner of the suppliers, even if they\u2019re small-time. RangeMe makes it fair for everyone.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Once on the platform, D\u2019Amico started contacting companies they wanted to work with, like Whole Foods, and received a pretty speedy response. \u201cThere\u2019s nothing better than getting that response,\u201d he says. \u201cWe\u2019re thrilled to be working with Whole Foods now on the local level.\u201d As part of Whole Foods\u2019 local brand program, NITRO Beverage Co. initially launched in one rural New Jersey store, and after seeing success there, they landed in a second store. NITRO Beverage Co.\u2019s cold brew products are now currently in two of Whole Foods\u2019 New Jersey stores, as part of their local brand program.
<\/p>\n\n\n\n

Rolling along<\/strong>
<\/h3>\n\n\n\n

NITRO Beverage Co. hopes to expand into more Whole Foods stores and secure positions with more big-box retailers. They\u2019re currently in talks with another retailer in the mid-Atlantic to get their products in store. \u201cOur goal is to expand our reach with our cans,\u201d D\u2019Amico explains. \u201cWe want to start spreading our products to the west coast. That\u2019s our goal for 2019.\u201d
<\/p>\n\n\n\n

Pedal your own brand into retail by checking current submissions here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

From kegerators to Whole Foods Market. See what these 4 brothers and friends did to hit the big shelves. <\/p>\n","protected":false},"author":11,"featured_media":5179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[297,387,27,103,105,146],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-coffee","tag-nitro-beverage-co","tag-small-business","tag-success-stories","tag-supplier-spotlight","tag-whole-foods-market"],"yoast_head":"\nSupplier Spotlight: NITRO Beverage Co. rides into a partnership with Whole Foods Market - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-nitro-beverage-co-rides-into-a-partnership-with-whole-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supplier Spotlight: NITRO Beverage Co. rides into a partnership with Whole Foods Market - The RangeMe Blog\" \/>\n<meta property=\"og:description\" content=\"From kegerators to Whole Foods Market. 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