{"id":4993,"date":"2019-01-31T12:58:18","date_gmt":"2019-01-31T20:58:18","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4993"},"modified":"2023-12-12T00:33:23","modified_gmt":"2023-12-12T08:33:23","slug":"supplier-spotlight-the-power-of-local-how-hudson-valley-marshmallow-co-landed-in-whole-foods-market","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-the-power-of-local-how-hudson-valley-marshmallow-co-landed-in-whole-foods-market\/","title":{"rendered":"Hudson Valley Marshmallow Co.: A Local Favorite in Whole Foods Market"},"content":{"rendered":"

“Y<\/span>ummy. Squishy. Fresh,\u201d is the playful tagline for Hudson Valley Marshmallow Co.<\/a>, a marshmallow brand based out of small-town Beacon, New York. When the brand\u2019s current owner, Brendan McAlpine, took over a popular bakery from his friend, he decided to see if he could take the business to the next level and get their locally loved products, specifically their marshmallows, placed in stores. Learn how Hudson Valley Marshmallow Co. caught the attention of Whole Foods Market with their natural ingredients, creative flavors, handmade spirit, and a little help from RangeMe.<\/p>\n

From bakery to buyers<\/b><\/h2>\n

When McAlpine stepped in to take over a local bakery that was closing after 12 successful years, he quickly realized that there was even more potential in the small business than he had anticipated.<\/p>\n

\"\"<\/p>\n

\u201cAt the time, marshmallows were one of the things the bakery made, but not the focus,\u201d he says. But when McAlpine took a closer look at product performance, he noticed that the marshmallows were popular and could potentially be viable for retail. \u201cI was pretty confident that with a few tweaks to the packaging and production I could take them from the boutique bakery setting to retail stores,\u201d he explains.<\/p>\n

With that goal in mind, McAlpine came across RangeMe as a solution to get the products in front of buyers, which he saw as the main barrier to the brand\u2019s success. \u201cLiterally anyone that tries the product says, \u2018Ooh, I want this,\u2019 so for us, because we already have a stellar product, finding success is more about getting our foot in the door,\u201d he says. \u201cAnd RangeMe has been really helpful for us in that way, to make those initial connections.\u201d<\/p>\n

Local favorite lands in leading retailer<\/b><\/h2>\n

After signing up for RangeMe and getting Verified\u2122, McAlpine made sure the brand\u2019s profile was as engaging and visually appealing as possible, which he believes was key to his success on the platform.<\/p>\n

\"\"<\/p>\n

And sure enough, Hudson Valley Marshmallow Co. caught the eye of a Whole Foods Market<\/a> buyer who was looking for local products to carry in the northeast. \u201cWe got into Whole Foods through RangeMe, which is so exciting for us,\u201d McAlpine says. \u201cWe\u2019re in one Whole Foods store right now, as part of their local brands program.\u201d<\/p>\n

As a proud local business, Hudson Valley Marshmallow Co. was a perfect fit for Whole Foods Market\u2019s local brand initiative. \u201cAll of our production takes place right now in Beacon, New York, which is in the Hudson Valley,\u201d McAlpine explains, hence the brand\u2019s name. \u201cBeacon is a great place to be, and we\u2019re excited to part of the local business community here.\u201d<\/p>\n

So far, the placement with Whole Foods Market is going well, and McAlpine is confident that this retailer partnership will continue to grow. \u201cIt\u2019s promising to see that we\u2019re actually selling product very well at the store we\u2019re in right now,\u201d he says. \u201cWe\u2019re hopeful that during this year we\u2019ll expand to get into a handful more Whole Foods Stores throughout the whole northeast territory.\u201d<\/p>\n

Mixing it up with marshmallows<\/b><\/h2>\n

At their flagship bakery in Beacon, they love testing out new flavors in-store as a fun way to interact with their customers. They\u2019ve tried out creative flavors like lemon meringue marshmallows, seasonal flavors like pumpkin, and even an everything bagel marshmallow, and in the coming year, McAlpine is excited to bring more of that creativity to Hudson Valley Marshmallow Co.\u2019s retail products.<\/p>\n

“This year, we\u2019re really focusing on growing our capability\u2014and RangeMe is helping us do that.\u201d<\/span><\/p>\n

\u201cWe\u2019re hoping to expand our marshmallow flavors and release some new products, like s\u2019mores kits, which we\u2019re confident will be really popular with customers and retailers,\u201d he says.<\/p>\n

Ultimately, Hudson Valley Marshmallow Co. is focused on expanding their retailer connections and in-store placements in the coming year. \u201cIt\u2019s mainly been in the last nine months that we really launched our wholesale retail program, and we\u2019ve already seen that the product moves really well and is popular wherever we put it,\u201d McAlpine explains. \u201cThis year, we\u2019re really focusing on growing our capability\u2014and RangeMe is helping us do that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

This RangeMe Verified brand caught the attention of Whole Foods Market with their handmade, outside-the-box marshmallows.<\/p>\n","protected":false},"author":47,"featured_media":4996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[291,222,285,376,374,47,375,29,377,199,26,105,373,146],"class_list":["post-4993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-buyer","tag-food","tag-grocery","tag-hudson-valley","tag-hudson-valley-marshmallow-co","tag-local","tag-marshmallows","tag-retail-buyer","tag-small-town","tag-snacks","tag-supplier","tag-supplier-spotlight","tag-whole-foods","tag-whole-foods-market"],"yoast_head":"\nHudson Valley Marshmallow Co.: A Local Favorite in Whole Foods Market - The RangeMe Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-the-power-of-local-how-hudson-valley-marshmallow-co-landed-in-whole-foods-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hudson Valley Marshmallow Co.: A Local Favorite in Whole Foods Market - 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