{"id":4913,"date":"2019-01-18T13:21:38","date_gmt":"2019-01-18T21:21:38","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4913"},"modified":"2023-11-12T21:37:56","modified_gmt":"2023-11-13T05:37:56","slug":"supplier-spotlight-how-rangemes-sharing-tool-helps-jfe-franchising-inform-their-sales-strategy","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-how-rangemes-sharing-tool-helps-jfe-franchising-inform-their-sales-strategy\/","title":{"rendered":"How JFE Franchising is Transforming Their Sales Strategy with RangeMe"},"content":{"rendered":"

W<\/span>hen Paul Yi joined the Business Development team at JFE Franchising<\/a>, his first move was to explore innovative, tech-forward ways of connecting with buyers. Tired of the same old cold-calling, never-hear-back routine, Yi was excited when he found RangeMe. As a RangeMe Premium member and tech enthusiast, Yi takes advantage of all of the Premium features available to him, particularly Sharing and Sharing Insights. Read on to learn how these features are proving to be an incredibly valuable way for JFE Franchising to gain traction with buyers and inform their sales strategy.<\/p>\n

In the beginning, there was sushi<\/b>
\nJFE (Japanese Food Express) Franchising specializes in fresh, prepared on-site sushi. They currently have more than 800 fresh sushi program franchise locations in various retailers across the United States, as well as numerous standalone sushi shops in South Korea, under their popular Snowfox Sushi brand.<\/p>\n

\"\"<\/p>\n

When Yi entered his role as a Business Developer at JFE Franchising, he was eager to shake things up. \u201cThe first thing I was looking for was the most innovative, new way of connecting with buyers,\u201d he says. \u201cNot just the old fashioned way of calling around and trying to get in contact. I wanted something that buyers could always go to and see our products.\u201d<\/p>\n

This search ultimately led him to RangeMe, and Yi was excited to set up a profile for JFE Franchising and become a Premium member\u2014and from the start, he\u2019s seen success.<\/p>\n

\u201cBeing a fresh vendor, buyers will almost always need an in-person meeting before they can move ahead with a deal,\u201d Yi explains. \u201cBut we\u2019ve seen that being a RangeMe Verified brand helps us bypass a lot of the initial questions buyers have about our offering, our capabilities, our insurance\u2014details like that are already available to them.\u201d<\/p>\n

Sharing success<\/b>
\nWith RangeMe, suppliers can email their profile to buyers directly from their account, or easily create a custom link to their profile to share in external buyer communications. RangeMe Premium members get exclusive access to Sharing Insights, which breaks down exactly how buyers are interacting with the shared link, including the number of unique visitors, average time spent on the profile, and conversion rate.<\/p>\n

\"\"

Example of RangeMe Premium Sharing Insights<\/p><\/div>\n

Yi immediately saw the value of being able to share JFE Franchising\u2019s profile and track these shares, and took advantage of these features right away.<\/p>\n

\u201cEvery time we went to a meeting or a trade show, buyers were asking if they could have a product catalogue, so all of my follow up emails now include an individual URL to our RangeMe page, specific to that buyer,\u201d Yi says. \u201cFrom there, I can see who opened it, who hasn\u2019t opened it, who has or hasn\u2019t visited, and that way I can track if they\u2019re actually interested in moving to the next steps.\u201d<\/p>\n

\"\"<\/p>\n

Yi has also found that Sharing and Sharing Insights help him manage his workflow and keep track of open leads. \u201cSharing has been a good way for me to organize which buyers I\u2019m currently talking with,\u201d he explains. \u201cWhen I meet with buyers\u2014even if they\u2019re not on RangeMe\u2014I send them a follow-up email including a link to our RangeMe profile, so they can have our product catalogue. Even if that doesn\u2019t lead to a conversion, it lets me track which buyers I\u2019m in contact with, and how they are interacting with our RangeMe page.\u201d<\/p>\n

Premium knowledge for an insightful future<\/b>
\nIn addition to taking advantage of the Sharing and Sharing Insights features, Yi also finds value in the other RangeMe Premium features. \u201cIndustry Insights are helpful because they let us see where our competitors are placing their margin, and I also like to check Profile Insights to see which buyers are coming to visit our page, outside of sharing.\u201d<\/p>\n

Ultimately, Yi is excited about the ways that RangeMe, and features like Sharing and Sharing Insights, help inform his sales and business strategy. \u201cEven though we are in food service and not a CPG product, we are still getting a lot of value from being a RangeMe Premium account,\u201d Yi says. \u201cRangeMe lets us display our offering in one easy-to-share place, and it lets us track how buyers are interacting with our profile. Those insights are pretty much priceless for us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how this RangeMe Premium food service brand takes advantage of Sharing and Sharing Insights to manage open leads and track how buyers are engaging with their profile.<\/p>\n","protected":false},"author":47,"featured_media":4924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[291,292,255,359,327,326,261,29,274,362,360,361,26,105,53],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-buyer","tag-buyers","tag-food-service","tag-jfe-franchising","tag-premium","tag-rangeme-premium","tag-rangeme-verified","tag-retail-buyer","tag-sales","tag-sales-strategy","tag-sharing","tag-sharing-insights","tag-supplier","tag-supplier-spotlight","tag-trade-shows"],"yoast_head":"\nHow JFE Franchising is Transforming Their Sales Strategy with RangeMe - 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