{"id":4737,"date":"2018-12-18T09:10:27","date_gmt":"2018-12-18T17:10:27","guid":{"rendered":"https:\/\/www.rangeme.com\/blog\/?p=4737"},"modified":"2021-10-07T14:57:22","modified_gmt":"2021-10-07T22:57:22","slug":"supplier-spotlight-the-skinny-on-phat-fudges-success","status":"publish","type":"post","link":"https:\/\/www.rangeme.com\/blog\/supplier-spotlight-the-skinny-on-phat-fudges-success\/","title":{"rendered":"Supplier Spotlight: The skinny on Phat Fudge\u2019s success"},"content":{"rendered":"

M<\/span>ary Shenouda made a name for herself online as \u201cThe Paleo Chef.\u201d While many would be satisfied with that success alone, Shenouda kept striving to create better food for her client list of actors, athletes, CEOs and other individuals who relished the high-octane lifestyle. Read on to find out how the woman- and minority-owned, RangeMe Verified\u2122 brand Phat Fudge<\/a> took its success from online to on-shelf with retailers like Bristol Farms.<\/p>\n

Going viral, building community<\/b>
\nShenouda knew her clients wanted food with high-quality ingredients, and when she created Phat Fudge\u2014a proprietary blend of stable, healthy fats and anti-inflammatory and energy-stimulating ingredients\u2014she knew it would be the go-to secret weapon for her clients that needed an extra edge on set, in the gym, on the court, or in the boardroom. But what she didn\u2019t know was that when she finally decided to share the recipe online, it would go viral almost instantly.<\/p>\n

\"\"<\/p>\n

\u201cHer audience had spoken\u2014they wanted Phat Fudge and they wanted it packaged and sold,\u201d says Phat Fudge\u2019s Marketing Manager, Emily Maloney.<\/p>\n

After hand-packing and selling over 10,000 packets of Phat Fudge, Shenouda decided to take the plunge and bring the fudge to a wider audience by manufacturing her product on a larger scale and breaking into the CPG space. <\/p>\n

When she learned that she\u2019d need at least 25,000 packets ordered for a manufacturing run, Shenouda turned to her community and put in an online call for pre-sales. And that call brought in just under $80,000 in sales in 30 days\u2014\u201call thanks to the unwavering support of Mary\u2019s Phat Fudge community,\u201d Maloney says.<\/p>\n

Engaging strategies<\/b>
\nAs the success of Phat Fudge continued to take off, it was clear that the brand would need some strategic help to keep growing at scale.<\/p>\n

\u201cWe heard about RangeMe from friends at Mush Foods<\/a>, another CPG health food company,\u201d says Phat Fudge\u2019s Chief Operating Officer. \u201cThey mentioned the value in centralized sales and their experience breaking into the wholesale space. We are a small, previously self-funded team and as we scaled slowly we needed to be everywhere at once. RangeMe helped us start breaking into new wholesale accounts.\u201d<\/p>\n

\u201cWe’ve gotten a lot of outreach from retailers through RangeMe.” <\/span><\/p>\n

Since joining RangeMe, Phat Fudge has experienced great retailer engagement through the platform. So many of their clients are looking for innovative organic, gluten-free, paleo, and keto snacks, which fit well with the ethos of many retailers today.<\/p>\n

\u201cWe\u2019ve gotten a lot of outreach from other retailers, and we have also onboarded with Bristol Farms through RangeMe,\u201d she says. \u201cTheir buyer is an absolute gem and we aligned hugely with her vision for strong brands with the highest quality ingredients.\u201d<\/p>\n

RangeMe Premium features like Retailer Submissions and Industry Insights were also critical in helping them connect with retailers. \u201cWe are tech nerds at heart coming from the tech world, so we use all of our Premium features. Submissions and Insights have been really helpful for the wholesale review calendars and to get a feel for the industry trends in purchasing.\u201d<\/p>\n

Crushing it<\/b>
\n\"\"Shenouda shares all of the ups and downs that come with starting and running a CPG company with her audience, asking for community feedback and involvement. \u201cHer transparency, grit, and passion for optimal living have fueled Phat Fudge\u2019s flames for over two years and continues to do so with the help of her newly-hired team\u2014all of whom are also insanely passionate about helping others Eat Clean, Play Often, and Crush Life; the motto of Phat Fudge,\u201d Maloney says.<\/p>\n

Adding RangeMe into the mix is helping push those goals to success. \u201cAs a woman- and minority-owned company that has bootstrapped to seven figures, resources like RangeMe have helped us scale,” says the Phat Fudge CEO. “At the end of the day our mission is to help people Eat Clean, Play Often, and Crush Life\u2014and RangeMe is helping us spread that good word.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

This woman- and minority-owned brand has rocketed from online to on-shelf success with a little help from RangeMe.<\/p>\n","protected":false},"author":47,"featured_media":4742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[101],"tags":[353,356,222,186,106,354,318,169,350,355,48,351,349,352,105,357,109,304],"class_list":["post-4737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-spotlight","tag-bristol-farms","tag-codie-sanchez","tag-food","tag-gluten-free","tag-health","tag-healthy","tag-keto","tag-luckyvitamin","tag-mary-shenouda","tag-minority-owned-business","tag-organic","tag-paleo","tag-phat-fudge","tag-snack","tag-supplier-spotlight","tag-viral","tag-women-in-business","tag-women-owned-business"],"yoast_head":"\nSupplier Spotlight: The skinny on Phat Fudge\u2019s success - 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